Diversification drives success
Trend’s diversification of business units and geographic markets provides resilience that enables growth, anticipation and innovation.
Our mission at Trend has always been to make the digital world a safer place. And when we say “world,” we mean it – not just the corporate sphere or the consumer market. As the only pure security vendor that serves both, we’re uniquely positioned to help reduce cyber risk for everyone. Here’s how.
Building resilience
Serving both enterprise and consumer markets provides a resilience to economic ups and downs that few others can claim, and both parts of the business are thriving even during the recent downturn. In Q1 of fiscal year 2023:
- Trend’s enterprise sales grew 20% year-over-year (YoY) driven by SaaS deployments
- Trend’s consumer sales grew 6% YoY thanks to increased demand for mobile security
Diversification also matters at a global level. Trend has the most geographically diverse customer base in the industry, serving over 175 countries worldwide. This diversification of our customers and regions drove 16% YoY net sales growth for the period.
Unleashing innovation
Diversification isn’t just about building a resilient and growth-oriented business – it’s also about providing maximum value to our customers.
Trend’s global reach and diverse customer base means we can see more and protect more than other vendors. Every consumer and every corporate customer is an invaluable source of threat intelligence, enabling us to provide the most in-depth threat intelligence in the industry.
We also devote significant resources to researching technology and dynamics in the threat landscape. We monitor shifts in tech infrastructure and user behavior changes and anticipate how attackers might respond. It’s an equation for innovation that has helped us pioneer hybrid cloud security, AI and machine learning, XDR and platform-based protection. It also enables us to launch new companies. Standalone businesses like VicOne for connected cars and CTOne for 5G are helping make the digital world safer in their own ways.
Extending value
This resilience and capacity for innovation would not be possible without the robust financial foundation that Trend’s diversified business provides. Thanks to industry collaboration, long-running partnerships with global law enforcement agencies, a vast library of cutting-edge research and the Zero Day Initiative, everyone benefits from Trend continuing its diverse and global business.
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