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Get a free Pixel 10 Pro or Pixel 10 Pro XL when you trade-in any phone at AT&T

Google Pixel 10 Pro

Kerry Wan/ZDNET

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Google has officially revealed its latest smartphone series, the Pixel 10, and to coincide with the upcoming releases, AT&T is rolling out three new deals.

First, you can get either the Pixel 10 Pro or Pixel 10 Pro XL completely for free with an eligible trade-in. According to AT&T, this offer is only valid with “eligible [smartphones] that [have] a minimum trade-in value of $35.” Additionally, “Pixel smartphones from any year will be accepted in any condition.”

Also: Everything announced at Made by Google

Second, if you do take either the Pixel 10 Pro or 10 Pro XL offer, you’ll also have the opportunity to buy a 128GB Pixel 10 for just $7.99 a month, with no trade-in required. That $8 monthly plan will run for the next 36 months.

Finally, if you buy a Pixel 10 series smartphone, you’ll receive a free Pixel Watch 3 and 50% off select Google Pixel accessories, which include Pixel buds, screen protectors, phone cases, a power charger, and a wireless charging stand. An AT&T representative told me that the cases, charger, and charging stand all support the new PixelSnap feature.

Also: PixelSnap is the MagSafe for Android phones we’ve been waiting for – here’s our first look

PixelSnap is essentially MagSafe charging for Android. It provides fast, Qi2-compatible wireless charging via a magnetic charger that goes on the back of the phone. The accessory offer does have a few restrictions. For example, you can only get one accessory per eligible device purchase, with a limit of four.

Google’s Pixel 10 series incrementally upgrades the previous generation, improving the smartphone in key areas. The base Pixel 10 model gets a triple camera system, with a 5x telephoto lens as the new third option. Every device houses new AI features, like Camera Coach, which provides photography tips in real time. There’s also Magic Cure, a more proactive digital assistant that surfaces information and files before you begin searching, be it flight details or pictures of your dog.

Also: Wish you could take better pics? Camera Coach on the Pixel 10 can help – here’s how

The Pixel 10 line shares various similarities with the Pixel 9 — mostly its durable form factor. They sport the same Corning Gorilla Glass Victus 2 screen to protect the display against damage and boast an IP68 resistance rating. This means the phones are totally protected against dust and can survive submersion underwater.

On the software side, Google’s Pixel 10 phones will receive seven years of Pixel Drops, OS, and security updates, ensuring the device stays secure against malware.

More Google Pixel phone deals: Best Buy | Verizon | T-MobileBest Pixel 10 phone cases

How I rated this deal

As per ZDNET’s rating system, this deal gets a perfect score of 5/5. You’re getting two of Google’s latest smartphones completely for free (so long as you qualify). On top of that, you can also get a third Pixel 10 phone at a massively reduced price, a free smartwatch, and 50% off accessories. You can’t get any better than that.

According to AT&T, this deal ends on January 8, 2026, so you have a while.

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