{"id":61519,"date":"2026-10-08T04:21:00","date_gmt":"2026-10-08T04:21:00","guid":{"rendered":"https:\/\/www.threatshub.org\/blog\/microsofts-new-surface-laptop-ultra-finally-has-a-starting-price-you-should-sit-down\/"},"modified":"2026-10-08T04:21:00","modified_gmt":"2026-10-08T04:21:00","slug":"microsofts-new-surface-laptop-ultra-finally-has-a-starting-price-you-should-sit-down","status":"publish","type":"post","link":"https:\/\/www.threatshub.org\/blog\/microsofts-new-surface-laptop-ultra-finally-has-a-starting-price-you-should-sit-down\/","title":{"rendered":"Microsoft\u2019s new Surface Laptop Ultra finally has a starting price (you should sit down)"},"content":{"rendered":"<h3 class=\"wp-block-heading\">ZDNET\u2019s key takeaways<\/h3>\n<ul class=\"wp-block-list\">\n<li>The new Surface Laptop Ultra launches Oct. 18. <\/li>\n<li>It\u2019s thoughtfully designed but very pricey. <\/li>\n<li>The Ultra marks a shift in where PCs are headed. <\/li>\n<\/ul>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n<p>Microsoft announced a launch date for its new <a data-wp-interactive=\"zd\/analytics\" data-wp-on--click=\"actions.trackClick\" data-zd-otc=\"1\" data-zd-track-action-outcome=\"outbound_click\" data-zd-track-event=\"select_item,view_item\" data-zd-track-item-category=\"MANUAL-OFFER-NO-PRODUCT-CATALOG-ENTRY\" data-zd-track-item-list-index=\"null\" data-zd-track-item-name=\"https:\/\/www.microsoft.com\/en-us\/surface\/devices\/surface-laptop-ultra\" data-zd-track-location-id=\"BODY\" data-zd-track-module=\"LINK\" data-zd-track-monetization-intent=\"opted_in\" data-zd-track-monetization-status=\"on\" data-zd-track-outbound-url=\"https:\/\/cc.zdnet.com\/v1\/otc\/00hQi47eqnEWQ6T9d4QLBUc?merchant=03sqIMHtmmaHBjsncmFUGPt&amp;url=https%3A%2F%2Fwww.microsoft.com%2Fen-us%2Fsurface%2Fdevices%2Fsurface-laptop-ultra&amp;u=https%3A%2F%2Fwww.zdnet.com%2Ftech%2Fmicrosoft-surface-laptop-ultra-preorder-starting-price%2F\" data-zd-track-page-uuid=\"1355233|3\" data-zd-track-raw-outbound-url=\"https:\/\/cc.zdnet.com\/v1\/otc\/00hQi47eqnEWQ6T9d4QLBUc?merchant=03sqIMHtmmaHBjsncmFUGPt&amp;url=https%3A%2F%2Fwww.microsoft.com%2Fen-us%2Fsurface%2Fdevices%2Fsurface-laptop-ultra&amp;u=https%3A%2F%2Fwww.zdnet.com%2Ftech%2Fmicrosoft-surface-laptop-ultra-preorder-starting-price%2F\" data-zd-track-raw-url=\"https:\/\/www.microsoft.com\/en-us\/surface\/devices\/surface-laptop-ultra\" rel=\"nofollow noopener sponsored\" href=\"https:\/\/cc.zdnet.com\/v1\/otc\/00hQi47eqnEWQ6T9d4QLBUc?merchant=03sqIMHtmmaHBjsncmFUGPt&amp;url=https%3A%2F%2Fwww.microsoft.com%2Fen-us%2Fsurface%2Fdevices%2Fsurface-laptop-ultra&amp;u=https%3A%2F%2Fwww.zdnet.com%2Ftech%2Fmicrosoft-surface-laptop-ultra-preorder-starting-price%2F\" data-zd-track-element-label=\"Surface Laptop Ultra\">Surface Laptop Ultra<\/a>: October 18th, with a starting price of $2,599 for the lowest-tier configuration (and going up to $6,000 from there). It dropped the news at a showcase event in San Francisco on Wednesday, attended by Satya Nadella and Jensen Huang, the CEOs of Microsoft and Nvidia, respectively.&nbsp;<\/p>\n<p><strong>Also: <a href=\"https:\/\/www.zdnet.com\/article\/hands-on-with-the-microsoft-surface-ultra\/\">I tried the Surface Laptop Ultra at Computex, and it\u2019s clear: Microsoft means business<\/a><\/strong><\/p>\n<p><a href=\"https:\/\/www.zdnet.com\/article\/hands-on-with-the-microsoft-surface-ultra\/\">I first saw<\/a> the Surface Laptop Ultra at <a href=\"https:\/\/www.zdnet.com\/article\/computex-2026-coolest-gadgets\/\">Computex<\/a> in Taiwan earlier this year, armed with Nvidia\u2019s new RTX Spark processor that runs Windows on ARM, up to 128GB of unified memory, and a premium aluminum body.&nbsp;<\/p>\n<div class=\"wp-block-ziff-davis-exco-video is-injected\" id=\"exco-video-block-6a8e06fe4d2cfb09fd68fb54-1355233-1\" data-exco-video-id data-exco-playlist-id=\"6a8e06fe4d2cfb09fd68fb54\" data-exco-video-title data-exco-video-src data-exco-video-duration=\"0\" data-exco-video-poster data-exco-suppress-ads=\"0\" data-exco-autoplay=\"0\" data-exco-sticky=\"1\">\n<p class=\"exco-video__eyebrow\">More from ZDNET<\/p>\n<\/p><\/div>\n<p>Up close, it\u2019s a gorgeous machine, with a 15-inch HDR display at 2,000 nits, a large haptic touchpad, thoughtful design elements (nearly invisible cooling vents, rounded edges), and a magnetic USB-C port called \u201cmagnetic connect\u201d that snaps the charger into place. It looks like a Surface, yes, but it feels like the next stage in its evolution.&nbsp;<\/p>\n<p>The other five RTX Spark laptops from Asus, Dell, HP, Lenovo, and MSI were also at the event, <a href=\"https:\/\/www.zdnet.com\/article\/all-the-new-pcs-powered-by-nvidias-new-n1x-cpu\/\">all of which I first saw<\/a> at Computex and have similarly premium features: OLED displays, haptics, up to 128GB of unified memory, and similarly sky-high price points. But the Surface Laptop Ultra was the darling of the show with its own <a href=\"https:\/\/www.youtube.com\/watch?v=fm6VQgCkj20\" target=\"_blank\" rel=\"noopener\">dramatic sizzle reel<\/a> and focus in live demos.&nbsp;<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.zdnet.com\/wp-content\/uploads\/sites\/3\/DSC05844.jpg?w=864\" alt class=\"wp-image-1355297\" srcset=\"https:\/\/www.zdnet.com\/wp-content\/uploads\/sites\/3\/DSC05844.jpg 6000w, https:\/\/www.zdnet.com\/wp-content\/uploads\/sites\/3\/DSC05844.jpg?resize=300,169 300w, https:\/\/www.zdnet.com\/wp-content\/uploads\/sites\/3\/DSC05844.jpg?resize=768,432 768w, https:\/\/www.zdnet.com\/wp-content\/uploads\/sites\/3\/DSC05844.jpg?resize=1024,576 1024w, https:\/\/www.zdnet.com\/wp-content\/uploads\/sites\/3\/DSC05844.jpg?resize=1536,864 1536w, https:\/\/www.zdnet.com\/wp-content\/uploads\/sites\/3\/DSC05844.jpg?resize=2048,1152 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><span class=\"zd-image-credit\">Kyle Kucharski\/ZDNET<\/span><button type=\"button\" class=\"zd-image-zoom\" data-action=\"enlarge-image\" aria-label=\"Enlarge image\"><\/button><\/figure>\n<h2 class=\"wp-block-heading\"><strong>Windows<\/strong> evolves<\/h2>\n<p>Microsoft\u2019s positioning of the Surface Laptop Ultra as the leader of the RTX Spark pack allows it to own the narrative of the next evolution of powerful Windows devices. All this memory is made not just for what\u2019s considered \u201cfrontier\u201d today, but future-facing workflows, especially with the emphasis on Windows\u2019 \u201c<a href=\"https:\/\/blogs.windows.com\/windowsexperience\/2026\/10\/07\/building-windows-for-hybrid-intelligence\/\" target=\"_blank\" rel=\"noopener\">hybrid intelligence<\/a>,\u201d which aims to make the cloud-to-local transition more seamless.&nbsp;<\/p>\n<p><strong>Also: <a href=\"https:\/\/www.zdnet.com\/article\/all-the-new-pcs-powered-by-nvidias-new-n1x-cpu\/\">I saw the first Nvidia RTX Spark laptops \u2013 these 4 models will lead the new ultrabook boom<\/a><\/strong><\/p>\n<p>In that vein, these are future-facing devices: the first generation of a new brand of AI-first laptops that are both a response to existing competitors and an indication of where PCs are headed. It\u2019s no surprise that many of the aforementioned features are also core components of Apple\u2019s MacBook Pro, to which the Surface Laptop Ultra is certainly a response.&nbsp;<\/p>\n<p>Sure, Apple\u2019s design language is present when you look at the Surface Laptop Ultra, but you could say that about almost any modern PC. What\u2019s more interesting is how intentional the doubling down is. Microsoft says it spent several years developing this laptop, showcasing multiple design iterations at the event, and emphasizing a \u201cget it right\u201d approach that I\u2019d say is certainly evident in the final product.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.zdnet.com\/wp-content\/uploads\/sites\/3\/DSC05840.jpg?w=864\" alt class=\"wp-image-1355300\" srcset=\"https:\/\/www.zdnet.com\/wp-content\/uploads\/sites\/3\/DSC05840.jpg 6000w, https:\/\/www.zdnet.com\/wp-content\/uploads\/sites\/3\/DSC05840.jpg?resize=300,169 300w, https:\/\/www.zdnet.com\/wp-content\/uploads\/sites\/3\/DSC05840.jpg?resize=768,432 768w, https:\/\/www.zdnet.com\/wp-content\/uploads\/sites\/3\/DSC05840.jpg?resize=1024,576 1024w, https:\/\/www.zdnet.com\/wp-content\/uploads\/sites\/3\/DSC05840.jpg?resize=1536,864 1536w, https:\/\/www.zdnet.com\/wp-content\/uploads\/sites\/3\/DSC05840.jpg?resize=2048,1152 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><figcaption class=\"wp-element-caption\">All six of the new RTX Spark laptops from Asus, Dell, Microsoft, Lenovo, HP, and MSI.<span class=\"zd-image-credit\">Kyle Kucharski\/ZDNET<\/span><\/figcaption><button type=\"button\" class=\"zd-image-zoom\" data-action=\"enlarge-image\" aria-label=\"Enlarge image\"><\/button><\/figure>\n<p>In that sense, the Surface Laptop Ultra is also a risk for Microsoft. The resources devoted to this flagship device are not inconsequential, and as much as it communicates important brand positioning, it also needs to sell.<\/p>\n<p>But RAM and storage are as expensive as ever, and dropping $6,000 on a laptop is only possible for a certain subset of the consumer market. These laptops ultimately speak to a niche power user, and Microsoft and Nvidia have their work cut out for them when it comes to communicating these products to the right demographic.&nbsp;<\/p>\n<p>The <a href=\"https:\/\/www.microsoft.com\/en-us\/surface\/devices\/surface-laptop-ultra\" target=\"_blank\" rel=\"noopener\">Microsoft Surface Laptop Ultra<\/a>, as well as the other five RTX Spark Windows PCs, are available for preorder today starting at $2,599, with general availability on Oct. 16th.&nbsp;<\/p>\n<section class=\"zd-disqus\" data-zd-disqus data-disqus-shortname=\"zdnet-1\" data-disqus-identifier=\"1355233\" data-disqus-url=\"https:\/\/www.zdnet.com\/tech\/microsoft-surface-laptop-ultra-preorder-starting-price\/\" data-disqus-title=\"Microsoft\u2019s new Surface Laptop Ultra finally has a starting price (you should sit down)\" data-disqus-api-key=\"y0Dp0T6itn9rbTvSf2xkzkhaUL7c5EJsmaWF3XYBqXNz8GHH7wSX1nXi4qzdihWV\" data-disqus-show-label=\"Show Comments\" data-disqus-hide-label=\"Hide Comments\"> <button type=\"button\" class=\"zd-disqus__toggle\" data-zd-disqus-toggle aria-expanded=\"false\"> <span class=\"zd-disqus__toggle-text\" data-zd-disqus-label>Show Comments<\/span> <svg class=\"zd-disqus__toggle-icon\" width=\"14\" height=\"14\" viewBox=\"0 0 14 14\" aria-hidden=\"true\" focusable=\"false\"> <path d=\"M7 1 V12.5 M2.5 8 L7 12.5 L11.5 8\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/> <\/svg> <\/button> <\/p>\n<div class=\"zd-disqus__panel\" data-zd-disqus-panel hidden>\n<p class=\"zd-disqus__consent\" data-zd-disqus-consent hidden>Please accept cookies to view the comments powered by Disqus.<\/p>\n<\/p><\/div>\n<p> <noscript>Please enable JavaScript to view the comments powered by Disqus.<\/noscript> <\/section>\n<div class=\"articleAuthorBioFooter-container\">\n<div class=\"articleAuthorBioFooter\">\n<div class=\"articleAuthorBioFooter_body\">\n<div class=\"articleAuthorBioFooter_nameBlock\">\n<div class=\"c-cmsImage articleAuthorBioFooter_image\"> <picture class=\"c-cmsImage_image\"> <img alt=\"Kyle Kucharski\" src=\"https:\/\/www.zdnet.com\/wp-content\/uploads\/sites\/3\/img-1027.jpg?w=64\" srcset=\"https:\/\/www.zdnet.com\/wp-content\/uploads\/sites\/3\/img-1027.jpg?w=128 2x\" class=\"avatar avatar-64 photo\" height=\"64\" width=\"64\" loading=\"lazy\" decoding=\"async\"> <\/picture> <\/div>\n<div class=\"articleAuthorBioFooter_nameText\">\n<div class=\"articleAuthorBioFooter_name\"> <span>Kyle Kucharski<\/span> <\/div>\n<p> <span class=\"articleAuthorBioFooter_credentials\"> Senior Editor <\/span> <\/div>\n<\/p><\/div>\n<p> <span class=\"articleAuthorBioFooter_bio has-bio\"> <span>Kyle Kucharski is a Brooklyn-based writer and Senior Editor at ZDNET. He&#8217;s interested in emerging technologies and all things futurism, and when he&#8217;s not covering new laptops, he&#8217;s writing about music and speculative fiction.<\/span> <a href=\"https:\/\/www.zdnet.com\/meet-the-team\/kkucharski\/\" rel=\"author\" class=\"articleAuthorBioFooter_link\"> See full bio <\/a> <\/span> <\/div>\n<p> <!-- Latest Articles Section --> <\/p>\n<div class=\"articleAuthorBioFooter_latest\">\n<h3 class=\"articleAuthorBioFooter_latestTitle\"> The Latest from Kyle <\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p><!-- .articleAuthorBioFooter-container --><br \/>\nREAD MORE <a href=\"https:\/\/www.zdnet.com\/tech\/microsoft-surface-laptop-ultra-preorder-starting-price\/\">HERE<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Surface Laptop Ultra is an AI powerhouse, with Nvidia\u2019s new RTX Spark chip and up to 128GB of unified memory \u2013 and it\u2019s priced for power users. READ MORE HERE&#8230;<\/p>\n","protected":false},"author":2,"featured_media":61520,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_layout":"default_layout","footnotes":""},"categories":[62],"tags":[],"class_list":["post-61519","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-zdnet-security"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Microsoft\u2019s new Surface Laptop Ultra finally has a starting price (you should sit down) 2026 | ThreatsHub Cybersecurity News<\/title>\n<meta name=\"description\" content=\"ThreatsHub Cybersecurity News | ThreatsHub.org | Cloud Security &amp; Cyber Threats Analysis Hub. 100% Free OSINT Threat Intelligent and Cybersecurity News.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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