{"id":60970,"date":"2026-07-01T01:00:41","date_gmt":"2026-07-01T01:00:41","guid":{"rendered":"http:\/\/1624cceb-fa3c-400e-9ed9-e77d387681e1"},"modified":"2026-07-01T01:00:41","modified_gmt":"2026-07-01T01:00:41","slug":"how-to-disable-acr-on-your-tv-and-why-it-makes-such-a-big-difference-when-you-do","status":"publish","type":"post","link":"https:\/\/www.threatshub.org\/blog\/how-to-disable-acr-on-your-tv-and-why-it-makes-such-a-big-difference-when-you-do\/","title":{"rendered":"How to disable ACR on your TV (and why it makes such a big difference when you do)"},"content":{"rendered":"<figure class=\"c-shortcodeImage u-clearfix c-shortcodeImage-large\">\n<div class=\"c-shortcodeImage_imageContainer\">\n<div class=\"c-shortcodeImage_image\"><picture class=\"c-cmsImage c-cmsImage_loaded\"><source media=\"(max-width: 767px)\" srcset=\"https:\/\/www.zdnet.com\/a\/img\/resize\/66a9d8a68b0d1b89379506d79ebdf729b39ac88e\/2025\/09\/12\/702113fd-4f8b-4299-a7c9-9d44935eecc9\/lg-oled-g5-65-inch-2025-07.jpg?auto=webp&amp;width=768\" alt=\"LG G5 OLED TV\"><source media=\"(max-width: 1023px)\" srcset=\"https:\/\/www.zdnet.com\/a\/img\/resize\/61f5d0180980cd074f5871d73c88a519f9cca38e\/2025\/09\/12\/702113fd-4f8b-4299-a7c9-9d44935eecc9\/lg-oled-g5-65-inch-2025-07.jpg?auto=webp&amp;width=1024\" alt=\"LG G5 OLED TV\"><source media=\"(max-width: 1440px)\" srcset=\"https:\/\/www.zdnet.com\/a\/img\/resize\/efb67946b4f62891055c8d003c9db43d325ce90c\/2025\/09\/12\/702113fd-4f8b-4299-a7c9-9d44935eecc9\/lg-oled-g5-65-inch-2025-07.jpg?auto=webp&amp;width=1280\" alt=\"LG G5 OLED TV\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.zdnet.com\/a\/img\/resize\/efb67946b4f62891055c8d003c9db43d325ce90c\/2025\/09\/12\/702113fd-4f8b-4299-a7c9-9d44935eecc9\/lg-oled-g5-65-inch-2025-07.jpg?auto=webp&amp;width=1280\" alt=\"LG G5 OLED TV\" width=\"1280\" height=\"720\" fetchpriority=\"low\"><\/picture><\/div>\n<\/p><\/div><figcaption> <span class=\"c-shortcodeImage_credit g-outer-spacing-top-xsmall u-block\">Adam Breeden\/ZDNET<\/span><\/figcaption><\/figure>\n<p><em>Follow ZDNET:&nbsp;<\/em><span class=\"c-commerceLink\"><a href=\"https:\/\/cc.zdnet.com\/v1\/otc\/00hQi47eqnEWQ6T9d4QLBUc?element=BODY&amp;element_label=Add+us+as+a+preferred+Google+source&amp;module=LINK&amp;object_type=text-link&amp;object_uuid=5e5d2e64-4b30-43e6-8555-26eac7e449f3&amp;position=1&amp;template=article&amp;track_code=__COM_CLICK_ID__&amp;url=https%3A%2F%2Fwww.google.com%2Fpreferences%2Fsource%3Fq%3Dzdnet.com&amp;view_instance_uuid=379e95d2-6b56-476b-a90b-043a8dd63bd3\" rel=\"noopener nofollow sponsored\" target=\"_blank\"><span>Add us as a preferred source<\/span><!----><\/a><\/span><em>&nbsp;on Google.<\/em><\/p>\n<hr>\n<h3>ZDNET&#8217;s key takeaways<\/h3>\n<ul>\n<li>Smart TVs track viewing habits with ACR tech.<\/li>\n<li>Collected data fuels billions in targeted ads.<\/li>\n<li>Turning off ACR protects privacy but takes effort.<\/li>\n<\/ul>\n<hr>\n<p>Most modern smart TVs come with a silent partner: Automatic Content Recognition (ACR). This ad-tracking tech monitors everything on your screen in real-time, feeding your viewing history into a database to build a precise profile of your habits. It&#8217;s the engine behind those eerily specific ads &#8212; and it&#8217;s likely running the moment you press the power button.<\/p>\n<p><strong>Also: <a href=\"https:\/\/www.zdnet.com\/home-and-office\/home-entertainment\/best-samsung-tv-settings-to-change\/\">Own a Samsung TV? I changed these 6 settings to make the system run like new again<\/a><\/strong><\/p>\n<p>What&#8217;s the incentive behind this invasive technology? Money. Companies buy and sell the tracking data collected from your search histories and media preferences to fine-tune targeted ad campaigns. According to <a href=\"https:\/\/finance.yahoo.com\/news\/smart-tv-market-competitive-landscape-095900887.html\" target=\"_blank\" rel=\"noopener nofollow\" class=\"c-regularLink\">Yahoo Finance<\/a>, the smart TV ad market is expected to reach $691 billion by 2033, up from $255 billion in 2024.&nbsp;<\/p>\n<p>And if you want to break the cycle, it&#8217;s as simple as toggling off a few menu options.<\/p>\n<h2>How does ACR work?<\/h2>\n<p>To understand how ACR works, imagine a constant, real-time Shazam-like service running in the background while your TV is on. It identifies content displayed on your screen, including programs from cable TV boxes, streaming services, or gaming consoles. ACR does this by capturing continuous screenshots and cross-referencing them with a vast database of media content and advertisements. <\/p>\n<p>According to <a href=\"https:\/\/themarkup.org\/privacy\/2023\/12\/12\/your-smart-tv-knows-what-youre-watching\" target=\"_blank\" rel=\"noopener nofollow\" class=\"c-regularLink\">The Markup<\/a>, ACR can capture and identify up to 7,200 images per hour, or approximately two images every second. This extensive tracking provides valuable insights for marketers and content distributors, revealing connections between viewers&#8217; personal information and their preferred content. By &#8220;personal information,&#8221; I mean email addresses, IP addresses &#8212; and even your physical street address. <\/p>\n<p><strong>Also: <a href=\"https:\/\/www.zdnet.com\/home-and-office\/home-entertainment\/what-is-the-tvs-rss232-serial-port-and-what-it-can-do\/\">Your TV&#8217;s RS-232 port is a powerful automation tool &#8211; how to unlock it (and what it can do)<\/a><\/strong><\/p>\n<p>By understanding what viewers watch and engage with, marketers can make decisions on content recommendations to create bespoke advertising placements. They can also track advertisements that lead to purchases.<\/p>\n<p>Because ACR operates clandestinely in the background, many of us aren&#8217;t even aware of its active presence each time we&#8217;re enjoying our favorite shows. Opting out of using ACR is complex and sometimes challenging. Navigating your TV settings might take several dozen clicks to better protect your privacy. <\/p>\n<p>If you, like me, find this feature intrusive or unsettling, you can disable it on your smart TV. It may take some patience, but below is a How-To list for five major brands that demonstrates how to turn off ACR. <\/p>\n<p><!----><\/p>\n<h2> How to turn off ACR on a smart TV <\/h2>\n<div id=\"4d0b6c24-6c4e-4401-8bcd-723380941b3e\" class=\"c-shortcodeListicle g-outer-spacing-bottom-medium\">\n<div class=\"c-shortcodeListicle_conten\"><!----> <!----> <\/p>\n<div class=\"c-shortcodeListicle_dek\">\n<div class=\"c-ShortcodeContent\">\n<ol>\n<li>Press the <strong>Home<\/strong> button on your remote control.<\/li>\n<li>Navigate to the left to access the sidebar menu.<\/li>\n<li>In the sidebar menu, choose the <strong>Privacy Choices<\/strong> option.<\/li>\n<li>Select the <strong>Terms &amp; Conditions, Privacy Policy<\/strong> option.<\/li>\n<li>Ensure that the checkbox for <strong>Viewing Information Services<\/strong> is unchecked. This will turn off ACR and any associated ad targeting.<\/li>\n<li>Select the <strong>OK<\/strong> option at the bottom of the screen to confirm your changes.<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<p> <a data-cy=\"infoCard_showMore\" class=\"c-shortcodeInfocard-faq-showMore\"> Show more <\/a> <!----><\/div>\n<p> <!----> <!----><\/div>\n<div id=\"a80a7a6f-b07b-4a8f-82f3-bc04b125ca04\" class=\"c-shortcodeListicle g-outer-spacing-bottom-medium\">\n<div class=\"c-shortcodeListicle_conten\"><!----> <!----> <\/p>\n<div class=\"c-shortcodeListicle_dek\" readability=\"7.5\">\n<div class=\"c-ShortcodeContent\" readability=\"35\">\n<ol>\n<li>Press the <strong>Home<\/strong> button on your remote control to access the home screen.<\/li>\n<li>Press the <strong>Settings<\/strong> button on your remote.<\/li>\n<li>In the settings side menu, select the <strong>Settings<\/strong> option.<\/li>\n<li>Navigate to and select the <strong>General<\/strong> option.<\/li>\n<li>In the General menu, choose <strong>System<\/strong>.<\/li>\n<li>Select <strong>Additional Settings<\/strong>.<\/li>\n<li>In Additional Settings, locate and toggle off the <strong>Live Plus<\/strong> option.<\/li>\n<\/ol>\n<p>LG further allows you to limit ad tracking, which can be found in Additional Settings.<\/p>\n<ol>\n<li>In the Additional Settings menu, select <strong>Advertisement<\/strong>.<\/li>\n<li>Toggle on the <strong>Limit AD Tracking<\/strong> option.<\/li>\n<\/ol>\n<p>You can also turn off home promotions and content recommendations:<\/p>\n<ol>\n<li>In the Additional Settings menu, select <strong>Home Settings<\/strong>. <\/li>\n<li>Uncheck the <strong>Home Promotion<\/strong> option. <\/li>\n<li>Uncheck the <strong>Content Recommendation<\/strong> option.<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<p> <a data-cy=\"infoCard_showMore\" class=\"c-shortcodeInfocard-faq-showMore\"> Show more <\/a> <!----><\/div>\n<p> <!----> <!----><\/div>\n<div id=\"f8ca6ef4-549f-46a2-841c-05565d52b726\" class=\"c-shortcodeListicle g-outer-spacing-bottom-medium\">\n<div class=\"c-shortcodeListicle_conten\"><!----> <!----> <\/p>\n<div class=\"c-shortcodeListicle_dek\" readability=\"10\">\n<div class=\"c-ShortcodeContent\" readability=\"40\">\n<ol>\n<li>Press the <strong>Home<\/strong> button on your remote control to access the main menu.<\/li>\n<li>Navigate to and select <strong>Settings<\/strong>.<\/li>\n<li>Choose <strong>Initial Setup<\/strong>.<\/li>\n<li>Scroll down and select <strong>Samba Interactive TV<\/strong>.<\/li>\n<li>Select <strong>Disable<\/strong> to turn off Samba TV, which is Sony&#8217;s ACR technology.<\/li>\n<\/ol>\n<p>Sony also allows for enhanced privacy by disabling ad personalization:<\/p>\n<ol>\n<li>Go to <strong>Settings<\/strong>.<\/li>\n<li>Select <strong>About<\/strong>.<\/li>\n<li>Choose <strong>Ads<\/strong>.<\/li>\n<li>Turn off <strong>Ads Personalization<\/strong>.<\/li>\n<\/ol>\n<p>As an extra step, you can entirely disable the Samba Services Manager, which is embedded in the firmware of certain Sony Bravia TVs as a third-party interactive app.<\/p>\n<ol>\n<li>Go to <strong>Settings<\/strong>.<\/li>\n<li>Select <strong>Apps<\/strong>.<\/li>\n<li>Select <strong>Samba Services Manager<\/strong>.<\/li>\n<li>Choose <strong>Clear Cache<\/strong>.<\/li>\n<li>Select <strong>Force Stop<\/strong>.<\/li>\n<li>Finally, select <strong>Disable<\/strong>.<\/li>\n<\/ol>\n<p>If your Sony TV uses Android TV, you should also turn off data collection for Chromecast:<\/p>\n<ol>\n<li>Open the Google Home app on your smartphone.<\/li>\n<li>Tap the <strong>Menu<\/strong> icon.<\/li>\n<li>Select your TV from the list of devices.<\/li>\n<li>Tap the three dots in the upper right corner.<\/li>\n<li>Choose <strong>Settings<\/strong>.<\/li>\n<li>Turn off <strong>Send Chromecast device usage data and crash reports.<\/strong><\/li>\n<\/ol>\n<\/div>\n<\/div>\n<p> <a data-cy=\"infoCard_showMore\" class=\"c-shortcodeInfocard-faq-showMore\"> Show more <\/a> <!----><\/div>\n<p> <!----> <!----><\/div>\n<div id=\"3744c8e1-520c-425c-9d4b-14d5feaf75ed\" class=\"c-shortcodeListicle g-outer-spacing-bottom-medium\">\n<div class=\"c-shortcodeListicle_conten\"><!----> <!----> <\/p>\n<div class=\"c-shortcodeListicle_dek\" readability=\"6\">\n<div class=\"c-ShortcodeContent\" readability=\"32\">\n<ol>\n<li>Press the <strong>Home<\/strong> button on your remote control to access the main menu.<\/li>\n<li>Navigate to and select <strong>Settings<\/strong>.<\/li>\n<li>Choose <strong>System<\/strong>.<\/li>\n<li>Select <strong>Privacy<\/strong>.<\/li>\n<li>Look for an option called <strong>Smart TV Experience<\/strong>, <strong>Viewing Information Services<\/strong>, or something similar.<\/li>\n<li>Toggle this option off to disable ACR.<\/li>\n<\/ol>\n<p>To disable personalized ads and opt out of content recommendations:<\/p>\n<ol>\n<li>In the Privacy menu, look for an option like <strong>Ad Tracking<\/strong> or <strong>Interest-Based Ads<\/strong>.<\/li>\n<li>Turn this option off.<\/li>\n<li>Look for options related to content recommendations or personalized content.<\/li>\n<li>Disable these features if you don&#8217;t want the TV to suggest content based on your viewing habits.<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<p> <a data-cy=\"infoCard_showMore\" class=\"c-shortcodeInfocard-faq-showMore\"> Show more <\/a> <!----><\/div>\n<p> <!----> <!----><\/div>\n<div id=\"df3bf48c-56a6-4b6c-a5e2-01f1218a7817\" class=\"c-shortcodeListicle g-outer-spacing-bottom-medium\">\n<div class=\"c-shortcodeListicle_conten\"><!----> <!----> <\/p>\n<div class=\"c-shortcodeListicle_dek\" readability=\"7.4196018376723\">\n<div class=\"c-ShortcodeContent\" readability=\"32.297090352221\">\n<ol>\n<li>Press the <strong>Home<\/strong> button on your TCL TV remote control.<\/li>\n<li>Navigate to and select <strong>Settings<\/strong> in the main menu.<\/li>\n<li>Scroll down and select the <strong>Privacy<\/strong> option.<\/li>\n<li>Look for <strong>Smart TV Experience<\/strong> and select it.<\/li>\n<li>Uncheck or toggle off the option labeled <strong>Use Info from TV Inputs<\/strong>.<\/li>\n<\/ol>\n<p><strong>Also:&nbsp;<a href=\"https:\/\/www.zdnet.com\/home-and-office\/home-entertainment\/is-your-roku-tv-spying-on-you-its-possible-but-heres-how-you-can-easily-stop-it\/\">Is your Roku TV spying on you? It&#8217;s possible, but here&#8217;s how you can easily stop it<\/a><\/strong><\/p>\n<p>For extra privacy, TCL TVs offer a few more options, all of which can be found in the <strong>Privacy<\/strong> menu:<\/p>\n<ol>\n<li>Select <strong>Advertising<\/strong>.<\/li>\n<li>Choose <strong>Limit ad tracking<\/strong>.<\/li>\n<li>Again, select <strong>Advertising<\/strong>.<\/li>\n<li>Uncheck <strong>Personalized ads<\/strong>.<\/li>\n<li>Now, still in the Privacy menu, select <strong>Microphone<\/strong>.<\/li>\n<li>Adjust <strong>Channel Microphone Access<\/strong> and <strong>Channel Permissions<\/strong> as desired.<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<p> <a data-cy=\"infoCard_showMore\" class=\"c-shortcodeInfocard-faq-showMore\"> Show more <\/a> <!----><\/div>\n<p> <!----> <!----><\/div>\n<div id=\"98976639-a3f9-427a-951e-8cc2194ff97a\" class=\"c-shortcodeListicle g-outer-spacing-bottom-medium\">\n<div class=\"c-shortcodeListicle_conten\"><!----> <!----> <\/p>\n<div class=\"c-shortcodeListicle_dek\">\n<div class=\"c-ShortcodeContent\">\n<ol>\n<li>Press the settings button on the remote.<\/li>\n<li>Navigate to <strong>Preferences<\/strong>.<\/li>\n<li>Select <strong>Privacy Settings<\/strong>.<\/li>\n<li>Toggle <strong>Automatic Content Recognition off.<\/strong><\/li>\n<\/ol>\n<\/div>\n<\/div>\n<p> <a data-cy=\"infoCard_showMore\" class=\"c-shortcodeInfocard-faq-showMore\"> Show more <\/a> <!----><\/div>\n<p> <!----> <!----><\/div>\n<h2>One final bit of advice<\/h2>\n<p>Remember that while these steps will significantly reduce data collection, they may also limit some of your TV&#8217;s smart features. Also, it&#8217;s a good idea to periodically check these settings to ensure they remain as you&#8217;ve set them. Especially after software updates, your revised settings may sometimes revert to their default state.<\/p>\n<p><strong>Also: <a href=\"https:\/\/www.zdnet.com\/home-and-office\/home-entertainment\/how-to-clear-your-tv-cache-and-why-you-shouldnt-wait-to-do-it\/\">How to clear your TV cache (and why you shouldn&#8217;t wait to do it)<\/a><\/strong><\/p>\n<p>The driving force behind targeted advertisements on smart TVs is ACR technology, and its inclusion speaks volumes about manufacturers&#8217; focus on monetizing user data rather than prioritizing consumer interests. <\/p>\n<p>For most of us, ACR offers few tangible benefits, while the real-time sharing of our viewing habits and preferences exposes us to potential privacy risks. By disabling ACR, you can help keep your data to yourself and enjoy viewing with a bit more peace of mind.<\/p>\n<p>READ MORE <a href=\"https:\/\/www.zdnet.com\/article\/how-to-disable-acr-tv\/\">HERE<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Samsung, LG, and Sony TVs can pose data privacy risks &#8211; here&#8217;s how to avoid one of the biggest.READ MORE HERE&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_layout":"default_layout","footnotes":""},"categories":[62],"tags":[],"class_list":["post-60970","post","type-post","status-publish","format-standard","hentry","category-zdnet-security"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to disable ACR on your TV (and why it makes such a big difference when you do) 2026 | ThreatsHub 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