{"id":58924,"date":"2025-07-03T12:42:36","date_gmt":"2025-07-03T12:42:36","guid":{"rendered":"https:\/\/www.threatshub.org\/blog\/meta-calls-e200m-eu-fine-over-pay-or-consent-ad-model-unlawful\/"},"modified":"2025-07-03T12:42:36","modified_gmt":"2025-07-03T12:42:36","slug":"meta-calls-e200m-eu-fine-over-pay-or-consent-ad-model-unlawful","status":"publish","type":"post","link":"https:\/\/www.threatshub.org\/blog\/meta-calls-e200m-eu-fine-over-pay-or-consent-ad-model-unlawful\/","title":{"rendered":"Meta calls \u20ac200M EU fine over pay-or-consent ad model &#8216;unlawful&#8217;"},"content":{"rendered":"<p>Meta has come out swinging following the European Commission&#8217;s decision that its pay-or-consent model falls foul of the Digital Markets Act (DMA).<\/p>\n<p>In a post, the company <a target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/about.fb.com\/news\/2025\/07\/why-the-commissions-decision-undermines-the-goals-of-the-dma\/\">stated<\/a>: &#8220;This decision is both incorrect and unlawful, and we are appealing it.&#8221; It then cites previous judgments to support its argument that it should be permitted to display personalized ads to users who don&#8217;t want a paid subscription.<\/p>\n<p>&#8220;Meta,&#8221; it said, &#8220;is the only company in Europe unable to offer both a subscription-based and a free ad-supported service. Instead, Meta is required to offer a free, reduced-ad service \u2013 less personalized ads \u2013 that leads to poorer outcomes for users, advertisers, and platforms.&#8221;<\/p>\n<div aria-hidden=\"true\" class=\"adun\" data-pos=\"top\" data-raptor=\"condor\" data-xsm=\",fluid,mpu,\" data-sm=\",fluid,mpu,\" data-md=\",fluid,mpu,\"> <noscript> <a href=\"https:\/\/pubads.g.doubleclick.net\/gampad\/jump?co=1&amp;iu=\/6978\/reg_onprem\/personaltech&amp;sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&amp;tile=2&amp;c=2aGh3YDW8FPfE_Ejbr6rBdwAAAMk&amp;t=ct%3Dns%26unitnum%3D2%26raptor%3Dcondor%26pos%3Dtop%26test%3D0\" target=\"_blank\"> <img decoding=\"async\" src=\"https:\/\/pubads.g.doubleclick.net\/gampad\/ad?co=1&amp;iu=\/6978\/reg_onprem\/personaltech&amp;sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&amp;tile=2&amp;c=2aGh3YDW8FPfE_Ejbr6rBdwAAAMk&amp;t=ct%3Dns%26unitnum%3D2%26raptor%3Dcondor%26pos%3Dtop%26test%3D0\" alt> <\/a> <\/noscript> <\/div>\n<p>According to Meta, national courts and data protection authorities, including in France, Denmark, and Germany, have given &#8220;consistent support&#8221; for &#8220;business models that provide a paid subscription alternative to consent for personal data use for personalized ads.&#8221;<\/p>\n<div aria-hidden=\"true\" class=\"adun\" data-pos=\"top\" data-raptor=\"falcon\" data-xmd=\",fluid,mpu,leaderboard,\" data-lg=\",fluid,mpu,leaderboard,\" data-xlg=\",fluid,billboard,superleaderboard,mpu,leaderboard,\" data-xxlg=\",fluid,billboard,superleaderboard,brandwidth,brandimpact,leaderboard,mpu,\"> <noscript> <a href=\"https:\/\/pubads.g.doubleclick.net\/gampad\/jump?co=1&amp;iu=\/6978\/reg_onprem\/personaltech&amp;sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&amp;tile=4&amp;c=44aGh3YDW8FPfE_Ejbr6rBdwAAAMk&amp;t=ct%3Dns%26unitnum%3D4%26raptor%3Dfalcon%26pos%3Dmid%26test%3D0\" target=\"_blank\"> <img decoding=\"async\" src=\"https:\/\/pubads.g.doubleclick.net\/gampad\/ad?co=1&amp;iu=\/6978\/reg_onprem\/personaltech&amp;sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&amp;tile=4&amp;c=44aGh3YDW8FPfE_Ejbr6rBdwAAAMk&amp;t=ct%3Dns%26unitnum%3D426raptor%3Dfalcon%26pos%3Dmid%26test%3D0\" alt> <\/a> <\/noscript> <\/div>\n<div class=\"adun_eagle_desktop_story_wrapper\">\n<div aria-hidden=\"true\" class=\"adun\" data-pos=\"mid\" data-raptor=\"eagle\" data-xxlg=\",mpu,dmpu,\"> <noscript> <a href=\"https:\/\/pubads.g.doubleclick.net\/gampad\/jump?co=1&amp;iu=\/6978\/reg_onprem\/personaltech&amp;sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&amp;tile=3&amp;c=33aGh3YDW8FPfE_Ejbr6rBdwAAAMk&amp;t=ct%3Dns%26unitnum%3D3%26raptor%3Deagle%26pos%3Dmid%26test%3D0\" target=\"_blank\"> <img decoding=\"async\" src=\"https:\/\/pubads.g.doubleclick.net\/gampad\/ad?co=1&amp;iu=\/6978\/reg_onprem\/personaltech&amp;sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&amp;tile=3&amp;c=33aGh3YDW8FPfE_Ejbr6rBdwAAAMk&amp;t=ct%3Dns%26unitnum%3D3%26raptor%3Deagle%26pos%3Dmid%26test%3D0\" alt> <\/a> <\/noscript> <\/div>\n<\/p><\/div>\n<p>But not the European Commission, which <a target=\"_blank\" href=\"https:\/\/www.theregister.com\/2025\/04\/23\/meta_apple_dma_ruling\/\">handed down<\/a> a \u20ac200 million ($228 million) fine for the Meta&#8217;s &#8220;consent or pay&#8221; ad model in April.<\/p>\n<p>While the sum is a pittance compared to the piles of cash <a target=\"_blank\" href=\"https:\/\/www.theregister.com\/2024\/04\/25\/facebooks_value_plummets_as_zuckerberg\/\">generated<\/a> by Zuckerberg&#8217;s empire (AI notwithstanding), Meta has taken issue with the ruling. It said: &#8220;The decision mandates that Meta must offer a less personalized ads service for free, disregarding cost, impact, or effectiveness, and imposes a potentially unviable business model.<\/p>\n<p>&#8220;This overlooks the commercial reality that, in a market economy, Meta deserves fair compensation for the valuable and innovative services that users choose to use \u2013 a principle essential to sustaining innovation and economic growth.&#8221;<\/p>\n<p>Meta&#8217;s pay-or-consent model <a target=\"_blank\" href=\"https:\/\/www.theregister.com\/2025\/01\/23\/metas_payorconsent_model_under_fire\/\">earned it considerable ire<\/a> in Europe, and the Commission&#8217;s decision seemed all but inevitable. <i>The Register<\/i> asked the Commission to comment on Meta&#8217;s statement, but we have yet to receive a response.<\/p>\n<div aria-hidden=\"true\" class=\"adun\" data-pos=\"top\" data-raptor=\"falcon\" data-xsm=\",fluid,mpu,\" data-sm=\",fluid,mpu,\" data-md=\",fluid,mpu,\"> <noscript> <a href=\"https:\/\/pubads.g.doubleclick.net\/gampad\/jump?co=1&amp;iu=\/6978\/reg_onprem\/personaltech&amp;sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&amp;tile=4&amp;c=44aGh3YDW8FPfE_Ejbr6rBdwAAAMk&amp;t=ct%3Dns%26unitnum%3D4%26raptor%3Dfalcon%26pos%3Dmid%26test%3D0\" target=\"_blank\"> <img decoding=\"async\" src=\"https:\/\/pubads.g.doubleclick.net\/gampad\/ad?co=1&amp;iu=\/6978\/reg_onprem\/personaltech&amp;sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&amp;tile=4&amp;c=44aGh3YDW8FPfE_Ejbr6rBdwAAAMk&amp;t=ct%3Dns%26unitnum%3D426raptor%3Dfalcon%26pos%3Dmid%26test%3D0\" alt> <\/a> <\/noscript> <\/div>\n<p>The arguments seem set to run for a while yet, even as Meta has appeared to shoot itself in the foot with its criticism over an assertion that social media is &#8220;integral&#8221; to the daily lives of EEA citizens.<\/p>\n<p>Many would say it clearly isn&#8217;t. However, rather than tinkering with the company&#8217;s pay-or-consent model, one option might be to simply ditch its services entirely.<\/p>\n<p>A world without social media. What might that be like? \u00ae<\/p>\n<p> READ MORE <a href=\"https:\/\/go.theregister.com\/feed\/www.theregister.com\/2025\/07\/03\/meta_ec_dma_sulk\/\">HERE<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8216;Deserves fair compensation for the valuable and innovative services&#8217;? Which ones are those then? Meta has come out swinging following the European Commission&#8217;s decision that its pay-or-consent model falls foul of the Digital Markets Act (DMA).\u2026 READ MORE HERE&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_layout":"default_layout","footnotes":""},"categories":[63],"tags":[],"class_list":["post-58924","post","type-post","status-publish","format-standard","hentry","category-the-register"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Meta calls \u20ac200M EU fine over pay-or-consent ad model &#039;unlawful&#039; 2026 | ThreatsHub Cybersecurity News<\/title>\n<meta name=\"description\" content=\"ThreatsHub Cybersecurity News | ThreatsHub.org | Cloud Security &amp; Cyber Threats Analysis Hub. 100% Free OSINT Threat Intelligent and Cybersecurity 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