Keeping Pace and Embracing Emerging Technologies | Trend Micro (US)<\/title> <link href=\"https:\/\/fonts.googleapis.com\/css?family=Open+Sans:300,300i,400,400i,600\" rel=\"stylesheet\">\n<link href=\"\/\/customer.cludo.com\/css\/296\/1798\/cludo-search.min.css\" type=\"text\/css\" rel=\"stylesheet\"> <link rel=\"stylesheet\" href=\"\/etc.clientlibs\/trendresearch\/clientlibs\/clientlib-trendresearch.min.css\" type=\"text\/css\">\n<link rel=\"stylesheet\" href=\"\/etc.clientlibs\/trendmicro\/clientlibs\/trendmicro-core-2\/clientlibs\/header-footer.min.css\" type=\"text\/css\"> <meta property=\"og:url\" content=\"https:\/\/www.trendmicro.com\/en_us\/research\/25\/f\/emerging-technologies-motorsport.html\"><br \/>\n<meta property=\"og:title\" content=\"Keeping Pace and Embracing Emerging Technologies\"><br \/>\n<meta property=\"og:description\" content=\"Read Finola Roycroft interview with McLaren Racing\u2019s Director of Business Technology, Dan Keyworth. \"><br \/>\n<meta property=\"og:site_name\" content=\"Trend Micro\"><br \/>\n<meta property=\"og:image\" content=\"https:\/\/www.trendmicro.com\/content\/dam\/trendmicro\/global\/en\/research\/thumbnails\/25\/emerging-technologies-motorsport.jpg\"><br \/>\n<meta property=\"og:locale\" content=\"en_US\"> <meta name=\"twitter:card\" content=\"summary_large_image\"><br \/>\n<meta name=\"twitter:site\" content=\"@TrendMicro\"><br \/>\n<meta name=\"twitter:title\" content=\"Keeping Pace and Embracing Emerging Technologies\"><br \/>\n<meta name=\"twitter:description\" content=\"Read Finola Roycroft interview with McLaren Racing\u2019s Director of Business Technology, Dan Keyworth. \"><br \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.trendmicro.com\/content\/dam\/trendmicro\/global\/en\/research\/thumbnails\/25\/emerging-technologies-motorsport.jpg\"> <\/head> <body class=\"articlepage page basicpage context-business\" id=\"readabilityBody\" readability=\"49.599357687676\">  <a id=\"page-scroll\" title=\"VerticalPageScroll\" href=\"javascript:jumpScroll($(this).scrollTop());\"> <span class=\"icon-chevron-up\"><\/span> <\/a>  <\/p>\n<div class=\"root responsivegrid\">\n<div class=\"aem-Grid aem-Grid--12 aem-Grid--default--12 \">\n<div class=\"articleBodyVideoV2 aem-GridColumn aem-GridColumn--default--12\">\n<div class=\"research-layout article container\" role=\"contentinfo\">\n<article class=\"research-layout--wrapper row\" data-article-pageid=\"2056474617\">\n<div class=\"col-xs-12 col-md-12 one-column\">\n<div class=\"col-xs-12 col-md-12\" readability=\"10\">\n<div class=\"article-details\" role=\"heading\" readability=\"40\"> <span class=\"article-details__bar\" role=\"img\"><\/span> <\/p>\n<p class=\"article-details__display-tag\">Artificial Intelligence (AI)<\/p>\n<p class=\"article-details__description\">Trend Micro and the NEOM McLaren Formula E Team stay ahead of the curve by embracing new technologies, fostering a no-blame culture, and making split-second decisions in high-stakes environments.<\/p>\n<p class=\"article-details__author-by\">By: Robert McArdle <time class=\"article-details__date\">June 09, 2025<\/time> <span>Read time: <\/span><span class=\"eta\"><\/span> (<span class=\"words\"><\/span> words) <\/p>\n<div class=\"article-details__icons\">  <\/p>\n<div class=\"a2a_kit a2a_default_style\" data-a2a-icon-color=\"#717172\"> <a class=\"a2a_dd addthis_link\" href=\"https:\/\/www.addtoany.com\/share\"> <img decoding=\"async\" src=\"https:\/\/www.trendmicro.com\/etc.clientlibs\/trendresearch\/clientlibs\/clientlib-trendresearch\/resources\/img\/share-more.svg\" class=\"svg-icon\" alt=\"Share\"> <\/a> <a class=\"a2a_button_print addthis_link\"> <img decoding=\"async\" src=\"https:\/\/www.trendmicro.com\/etc.clientlibs\/trendresearch\/clientlibs\/clientlib-trendresearch\/resources\/img\/printer.svg\" class=\"svg-icon\" alt=\"Print\"> <\/a> <\/div>\n<p>   <\/div>\n<\/div><\/div>\n<\/p><\/div>\n<hr class=\"research-layout-divider\"> <main class=\"main--content col-xs-12 col-lg-8 col-lg-push-2\"> <\/p>\n<div class=\"richText\" readability=\"45.572781655035\">\n<div readability=\"37.242273180459\">\n<p>Working in cybersecurity means signing up for a world of constant innovation at a bewildering pace, whether from ourselves or our adversaries. It turns out that the world of Formula E is exactly the same, but here, the adversaries are the other competing teams rather than cybercriminals. Under the watchful eye and insightful questions of our host, Finola Roycroft, I sat down with McLaren Racing\u2019s Director of Business Technology, Dan Keyworth. We discussed how both our industries tackle this challenge and were surprised at just how closely our answers aligned.<\/p>\n<p>Over the course of our partnership with the NEOM McLaren Formula E Team, both sides have come to appreciate just how much these similarities can transform into synergies and learning opportunities. In both industries, seconds matter\u2014milliseconds even. We have to adapt at a lightning speed in a sea of data, whether it\u2019s coming from a car or a security platform. To make matters even more complicated, we\u2019re both in a constant battle with adversaries who seek to exploit emerging technologies before we can get in front of them. This includes the most significant change in any industry for decades: AI.<\/p>\n<p>During my chat with Dan, we were able to compare notes on the challenges we need to overcome. We made sure to emphasize the importance of fostering a \u201cno blame\u201d organizational culture that encourages constant experimentation. Most importantly, we discussed the ongoing tussle for the lead with our adversaries in this relentless “cat and mouse” game in which we both find ourselves. Leading is not the same as winning; what truly matters is who is in the lead at that critical moment. Whether it’s while a cybercriminal\u2019s main attack unfolds or crossing the finish line in Formula E, timing is everything.<\/p>\n<p>I invite you to <a href=\"https:\/\/www.trendmicro.com\/en_us\/business\/campaigns\/formula-e.html\">watch the highlights of our conversation<\/a>. You’ll gain insights into transforming challenges into strategic advantages through clear communication and collaboration, found in the most unexpected areas.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<section class=\"tag--list\">\n<p>Tags<\/p>\n<\/section>\n<p> <\/main> <\/article>\n<\/div>\n<\/div><\/div>\n<\/div>\n<p>   <\/p>\n<p> <span>sXpIBdPeKzI9PC2p0SWMpUSM2NSxWzPyXTMLlbXmYa0R20xk<\/span> <\/p>\n<p>  <\/body> Read More <a href=\"https:\/\/www.trendmicro.com\/en_us\/research\/25\/f\/emerging-technologies-motorsport.html\">HERE<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trend Micro and the NEOM McLaren Formula E Team stay ahead of the curve by embracing new technologies, fostering a no-blame culture, and making split-second decisions in high-stakes environments. Read More HERE…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_layout":"default_layout","footnotes":""},"categories":[61],"tags":[10938,9521,9511,9522,9524],"class_list":["post-58790","post","type-post","status-publish","format-standard","hentry","category-trendmicro","tag-trend-micro-research-artificial-intelligence-ai","tag-trend-micro-research-cyber-crime","tag-trend-micro-research-cyber-threats","tag-trend-micro-research-expert-perspective","tag-trend-micro-research-video"],"yoast_head":"\n<title>Keeping Pace and Embracing Emerging Technologies 2026 | ThreatsHub Cybersecurity News<\/title>\n<meta name=\"description\" content=\"ThreatsHub Cybersecurity News | ThreatsHub.org | Cloud Security & Cyber Threats Analysis Hub. 100% Free OSINT Threat Intelligent and Cybersecurity News.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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{"id":58790,"date":"2025-06-09T00:00:00","date_gmt":"2025-06-09T00:00:00","guid":{"rendered":"urn:uuid:dceb14d3-ecac-1ba9-9028-19d1f3f54f40"},"modified":"2025-06-09T00:00:00","modified_gmt":"2025-06-09T00:00:00","slug":"keeping-pace-and-embracing-emerging-technologies","status":"publish","type":"post","link":"https:\/\/www.threatshub.org\/blog\/keeping-pace-and-embracing-emerging-technologies\/","title":{"rendered":"Keeping Pace and Embracing Emerging Technologies"},"content":{"rendered":"