{"id":57381,"date":"2024-10-10T09:00:18","date_gmt":"2024-10-10T09:00:18","guid":{"rendered":"http:\/\/e42b47dc-c1e3-4caf-91a2-45f4b81bc663"},"modified":"2024-10-10T09:00:18","modified_gmt":"2024-10-10T09:00:18","slug":"ai-anxiety-afflicts-90-of-consumers-and-businesses-see-what-worries-them-most","status":"publish","type":"post","link":"https:\/\/www.threatshub.org\/blog\/ai-anxiety-afflicts-90-of-consumers-and-businesses-see-what-worries-them-most\/","title":{"rendered":"AI anxiety afflicts 90% of consumers and businesses – see what worries them most"},"content":{"rendered":"
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Consumers are anxious about how businesses are keeping their data secured, especially amid the rise of artificial intelligence<\/a> (AI), while businesses are anxious about how hackers will exploit their use of AI. <\/p>\n

The technology may be improving business efficiencies, but 50% of cybersecurity leaders in Asia-Pacific expect AI to be used<\/a> to crack passwords or encryption codes, according to a survey commissioned by Cloudflare<\/a>, which polled 3,844 cybersecurity decision-makers across 14 markets in Asia-Pacific, including Australia, China, India, Singapore, and South Korea.<\/p>\n

Also:<\/strong> AI is changing cybersecurity and businesses must wake up to the threat<\/strong><\/a><\/p>\n

Another 47% believe AI will improve phishing and social engineering attacks<\/a>, while 44% say it will advance DDoS (Distributed Denial of Service) attacks. <\/p>\n

In addition, 40% expect AI to play a role in creating deepfakes and facilitating privacy breaches, the study revealed. <\/p>\n

Furthermore, a host of challenges — including budgetary pressures, the responsibility of securing technology for business transformation, and emerging risks such as AI-powered attacks — have brought more complexity to the business environment. <\/p>\n

Some 86% of cybersecurity leaders surveyed admit that the complexity is making their organization more vulnerable to attacks. <\/p>\n

<\/p>\n

In fact, 41% say their organization has experienced a data breach over the past 12 months, while 47% say they have encountered at least 10 data breaches.  <\/p>\n

Another 76% of those who experienced a data breach in the past year say the frequency of data breaches has increased. Some 58% expect to see a higher number over the next 12 months, with 70% having either experienced a data breach over the past year or believing they will fall victim to one in the year ahead.<\/p>\n

Also:<\/strong> Businesses’ cloud security fails are ‘concerning’ – as AI threats accelerate<\/strong><\/a><\/p>\n

About 92% say they faced further business impact beyond the immediate data breach as a result of data loss, including 26% that faced regulatory action, 17% that experienced further attacks using the data, and 16% that suffered reputational damage.<\/p>\n

Furthermore, 87% of respondents say AI has either contributed to more frequent attacks or enabled cybercriminals to launch more sophisticated attacks. <\/p>\n

However, 83% believe their cybersecurity teams can stay ahead of threat actors tapping AI to power cyberattacks in the future. This optimism about future defense capabilities contrasts with just 28% feeling their organization is highly prepared now if targeted in an AI-enabled data breach. <\/p>\n

Amid the changing threat landscape, 70% say their organizations are tweaking how they operate, with 40% pointing to governance and regulatory compliance as a key area of change. Another 39% say their cybersecurity strategy has been adapted to the change while 36% cite vendor engagement, according to the survey. <\/p>\n

Also:<\/strong> Cybersecurity professionals are turning to AI as more lose control of detection tools<\/strong><\/a><\/p>\n

All of the respondents also expect to roll out at least one AI-enabled security tool or measure. Some 45% point to hiring generative AI analysts as a top priority, while 40% highlight the need to invest in threat detection and response systems and 40% say they will be enhancing their SIEM systems. <\/p>\n

Consumers worry when their data is used for AI<\/h3>\n

Meanwhile, 79% of consumers believe companies are collecting too much of their personal or financial data, according to a separate study<\/a> released by data security vendor Cohesity. Conducted by Censuswide, the survey polled 6,002 respondents from the UK, US, and Australia.<\/p>\n

Another 91% are concerned AI will make it more challenging for companies to secure and manage their data, the study finds. In fact, 83% in Australia believe AI poses a risk to data protection and security, as do 64% in the UK and 72% in the US.<\/p>\n

A further 83% in Australia are anxious about unrestricted or un-policed use of AI with their data, alongside 81% in the US and 70% in the UK. The majority of respondents across the board want greater transparency and regulation<\/a> in this aspect, the study notes. <\/p>\n

Also:<\/strong> AI gold rush makes basic data security hygiene critical<\/strong><\/a><\/p>\n

As a bare minimum, 88% in Australia say their permission should be sought out before personal or financial data is fed into AI models. Another 85% in the US and 74% in the UK believe likewise. <\/p>\n

In Australia, 90% want businesses to vet the data security and management practices of third-party providers that have access to customer data, as do 85% in the US and 77% in the UK. In addition, 90% in Australia, 87% in the US, and 79% in the UK want to know whom their data is being shared with. <\/p>\n

More than 90% across the three markets say they may stop transacting with a company if it fell victim to a cybersecurity attack. <\/p>\n

As it is, 75% in the US and 62% in Australia say they have been personally impacted by a cyberattack. <\/p>\n

Also:<\/strong> Safety guidelines provide necessary first layer of data protection in AI gold rush<\/strong><\/a><\/p>\n

Consumers believe companies have a lot of catching up to do in the area of data governance and security, said James Blake, Cohesity’s global chief security strategist. <\/p>\n

“The hunger for AI is causing some businesses to skip threat modeling and due diligence on how their data will be exposed,” Blake said. “Companies looking to use AI in-house must invest in the security and hygiene of their data to maintain cyber resilience in order to satisfy these consumers that are willing to vote with their purchases.”<\/p>\n

READ MORE HERE<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Cybersecurity leaders are bracing for AI-driven attacks, while consumers fear for their data. Neither group feels optimistic about a more secure future.
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