{"id":56436,"date":"2024-06-28T00:00:00","date_gmt":"2024-06-28T00:00:00","guid":{"rendered":"urn:uuid:23a83497-6fb0-2f50-53c2-a5c18fdda176"},"modified":"2024-06-28T00:00:00","modified_gmt":"2024-06-28T00:00:00","slug":"ai-pulse-siri-says-hi-to-openai-deepfake-olympics-more","status":"publish","type":"post","link":"https:\/\/www.threatshub.org\/blog\/ai-pulse-siri-says-hi-to-openai-deepfake-olympics-more\/","title":{"rendered":"AI Pulse: Siri Says Hi to OpenAI, Deepfake Olympics &amp; more"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/trendmicro.scene7.com\/is\/image\/trendmicro\/article-large-tile:Large?qlt=80\"><\/p>\n<div><img decoding=\"async\" src=\"https:\/\/www.trendmicro.com\/content\/dam\/trendmicro\/global\/en\/research\/thumbnails\/24\/cybersecurity-ai.jpg\" class=\"ff-og-image-inserted\"><\/div>\n<p><span class=\"body-subhead-title\">What\u2019s new in cybersecurity AI<\/span><\/p>\n<p><b>Siri says hi&#8230; to OpenAI<\/b><br \/>Part of what makes AI a growing concern for cybersecurity teams is its sheer ubiquity. The more platforms and devices it\u2019s deployed in, the more questions there are about how to maintain safety and privacy. With <a href=\"https:\/\/openai.com\/index\/openai-and-apple-announce-partnership\/\" target=\"_blank\" rel=\"noopener\">Apple announcing plans to integrate OpenAI\u2019s ChatGPT<\/a> into its iOS, iPadOS, and macOS systems, AI\u2019s footprint is about to get a whole lot bigger. Under the umbrella of \u2018Apple Intelligence\u2019 (which cleverly secures a branded form of the AI abbreviation just for Apple), the new feature will support image and document understanding and bolster Siri\u2019s ability to answer questions. It will also track an abundance of behavioral data to make devices more personalized and responsive. Not everyone thinks Apple has gone far enough to work out the security implications of the move, including Elon Musk, who has threatened to ban Apple devices from his facilities if the AI integration goes ahead.<\/p>\n<p><b>Smarter AI is all the RAG(e)<\/b><br \/>Up to this point, the notorious (and sometimes hilarious) unreliability of large language models (LLMs) has put practical constraints on the potential uses and misuses of AI. That\u2019s changing with implementations of <a href=\"https:\/\/www.forbes.com\/sites\/forbestechcouncil\/2023\/11\/30\/the-power-of-rag-how-retrieval-augmented-generation-enhances-generative-ai\/\" target=\"_blank\" rel=\"noopener\">retrieval-augmented generation (RAG)<\/a> and AI fine-tuning techniques. RAG gives LLMs access to trusted, current information sources that make their outputs more accurate, while fine-tuning trains AI tools deeply on specific tasks or topics. Both underscore the crucial role data has to play in making generative AI \u2018smarter\u2019. The race is on to connect AI applications to rich, relevant, and trusted \u2018golden data\u2019\u2014driving the value of that data up. Microsoft, Apple, and Google are all working to incorporate RAG and fine-tuning into their technologies. There\u2019s little doubt bad actors will seek to benefit from them as well\u2014and from the data powering them, which is essential for targeted, high-return fraud.<\/p>\n<p><b>Picture this<\/b><br \/>China\u2019s Kuaishou Technology beat OpenAI to market in June with a text-to-video generator called <a href=\"https:\/\/ir.kuaishou.com\/news-releases\/news-release-details\/kuaishou-unveils-proprietary-video-generation-model-kling\" target=\"_blank\" rel=\"noopener\">Kling AI<\/a>, edging out the rival company\u2019s SORA platform. Both mark the latest evolutionary leap of AI image generation into photorealistic full-motion media\u2014and intensify concerns about proliferating deepfakes. Further blurring the lines between the virtual and the real, the World AI Creator Awards is hosting a \u2018Miss AI\u2019 beauty pageant that exclusively features digital avatars.<\/p>\n<p><span class=\"body-subhead-title\">AI threat trends<\/span><\/p>\n<p><b>Invasion of the body snatchers<\/b><br \/>Fraud is incredibly lucrative for cybercriminals. The returns on investment scams and business email compromise (BEC) schemes are hundreds of times greater than household-name attacks like ransomware. While AI plays a relatively small role today, that\u2019s changing fast. Open-source audio and image generators have been perfected for deepfakes, and LLM platforms make attacks easy to scale.<\/p>\n<p>So now BEC is quickly morphing into \u2018BVC\u2019\u2014business voice compromise attacks that use AI audio generators to impersonate executives\u2019 voices and authorize illegitimate transactions. In May, the CEO of global ad giant WPP was the target of a <a href=\"https:\/\/www.theguardian.com\/technology\/article\/2024\/may\/10\/ceo-wpp-deepfake-scam\" target=\"_blank\" rel=\"noopener\">headline-grabbing fraud attempt<\/a> using his photo and voice likeness over WhatsApp. Back in April, <a href=\"https:\/\/balkaninsight.com\/2024\/04\/12\/romanian-minister-files-crime-complaint-over-deepfake-video\/\" target=\"_blank\" rel=\"noopener\">Romania\u2019s Energy Minister was impersonated<\/a> in a deepfake promo for a non-existent investment platform.<\/p>\n<p><b>Leading victims to the slaughter<\/b><br \/>Another type of fraud just waiting for an AI boost is the grotesquely named \u2018<a href=\"https:\/\/www.trendmicro.com\/vinfo\/tmr\/?\/us\/security\/news\/cybercrime-and-digital-threats\/unmasking-pig-butchering-scams-and-protecting-your-financial-future\">pig butchering<\/a>\u2019 phenomenon (depending on how you feel about pigs). Pig butchering centers on chat conversations between unsuspecting victims and predators posing as attractive online companions. Over time, these predators build trust and eventually convince targets to pour thousands of dollars into nonexistent investments.<\/p>\n<p>With generative AI already being used to <a href=\"https:\/\/www.cnbc.com\/2023\/11\/28\/ai-like-chatgpt-is-creating-huge-increase-in-malicious-phishing-email.html\" target=\"_blank\" rel=\"noopener\">jack up conventional phishing<\/a>, it\u2019s only a matter of time before cybercriminals apply it here, too\u2014automating deepfake chat avatars to save manpower and enabling them to scale.<\/p>\n<p><b>Weaponizing image generators<\/b><br \/>Deepfakes are also giving a boost to extortionists. In China, a group dubbed <a href=\"https:\/\/www.trendmicro.com\/en_us\/research\/24\/f\/behind-the-great-wall-void-arachne-targets-chinese-speaking-user.html\">Void Arachne<\/a> by Trend Research is using malicious Windows installer files to inject AI-driven nudifiers, voice and facial technologies, and pornography generators into user systems for use in sextortion and virtual kidnapping attacks. The scheme specifically targets users who are already interested in adopting AI technologies.<\/p>\n<p><span class=\"body-subhead-title\">What\u2019s next in cybersecurity AI<\/span><\/p>\n<p><b>A deepfake Olympics?<\/b><br \/>Large-scale events provide target-rich environments for fraudsters, drawing crowds of people out of their element who have to rely on unfamiliar sources of information. The 2024 Paris Olympic Games is proving to be among the first to see widespread AI in the mix\u2014such as a <a href=\"https:\/\/www.cbsnews.com\/news\/russia-targets-americans-traveling-to-paris-olympics-with-fake-cia-video\/\" target=\"_blank\" rel=\"noopener\">fake \u2018CIA\u2019 video<\/a> spread by Russian disinformationists warning Americans not to use the Paris metro due to risk of a terrorist attack.<\/p>\n<p>Some 15 million people are expected to descend on the City of Lights in late July and early August\u2014strangers navigating an unfamiliar city in search of transportation, accommodations, and other arrangements. That opens the way for all kinds of predatory apps, malicious links, and phishing and smishing schemes tricking people into sharing personal or financial information that can be exploited.<\/p>\n<p><b>Will the real winner please stand up?<\/b><br \/>Deepfake technologies being used in \u2018influence operations\u2019 in other quarters could also be used to corrupt the Games. Fake news could misrepresent who won or lost a particular event. Deepfake audio could tarnish a coach, player, team, or judge by putting controversial words in their mouths. Deepfake images or video could be used to smear an athlete and prevent them from competing. Threat actors may want to sew discord with AI-generated content, and the Olympics provide a large platform for driving social wedges.<\/p>\n<p>Poisoned AI data also pose hazards. Injecting biased data into the training process makes models more susceptible to serving cyberattackers\u2019 desired ends. Axios recently found that virtually all of the world\u2019s <a href=\"https:\/\/www.axios.com\/2024\/06\/18\/ai-chatbots-russian-propaganda\" target=\"_blank\" rel=\"noopener\">leading chatbots are repeating Russian propaganda<\/a>, often citing fake local news sites as their source of information.<\/p>\n<p><b>What can be done? <\/b><br \/>As a rule, fans should exercise the usual cautions: don&#8217;t believe anything they see online\u2014by default. Start from trusted sites and seek additional confirmation of any information they read. Be aware that misinformation can spread on trusted sites, too. Inspect all hyperlinks and applications before using\u2014and don\u2019t disclose anything that could be compromising.<\/p>\n<p>At the same time, ensure devices are protected: phones, computers, and anything linked to a person\u2019s identity. This applies to every channel a person uses to get information, including SMS, email, productivity apps, and more.<\/p>\n<p>Fraudsters will be looking to exploit people\u2019s confusion and vulnerability. The best defense when it comes to cybersecurity AI is vigilance and a personal form of zero trust\u2014to protect both personal data and one\u2019s very identity.<\/p>\n<p><span class=\"body-subhead-title\">More on cybersecurity AI<\/span><\/p>\n<p>Check out these additional resources:<\/p>\n<p> Read More <a href=\"https:\/\/www.trendmicro.com\/en_us\/research\/24\/f\/cybersecurity-ai.html\">HERE<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI Pulse is a new blog series from Trend Micro on the latest cybersecurity AI news. In this edition: Siri says hi to OpenAI, fraud hogs the AI cybercrime spotlight, and why the Paris Olympics could be a hotbed of deepfakery. Read More HERE&#8230;<\/p>\n","protected":false},"author":2,"featured_media":56437,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_layout":"default_layout","footnotes":""},"categories":[61],"tags":[9510,10938,9520,9511,9555,9534],"class_list":["post-56436","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trendmicro","tag-trend-micro-research-articles-news-reports","tag-trend-micro-research-artificial-intelligence-ai","tag-trend-micro-research-cloud","tag-trend-micro-research-cyber-threats","tag-trend-micro-research-exploitsvulnerabilities","tag-trend-micro-research-latest-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI Pulse: Siri Says Hi to OpenAI, Deepfake Olympics &amp; more 2026 | ThreatsHub Cybersecurity News<\/title>\n<meta name=\"description\" content=\"ThreatsHub Cybersecurity News | ThreatsHub.org | Cloud Security &amp; 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