{"id":53984,"date":"2023-10-05T15:43:00","date_gmt":"2023-10-05T15:43:00","guid":{"rendered":"https:\/\/www.networkworld.com\/article\/3708288\/generative-ai-set-to-reshape-sd-wan-market.html#tk.rss_security"},"modified":"2023-10-05T15:43:00","modified_gmt":"2023-10-05T15:43:00","slug":"generative-ai-set-to-reshape-sd-wan-market","status":"publish","type":"post","link":"https:\/\/www.threatshub.org\/blog\/generative-ai-set-to-reshape-sd-wan-market\/","title":{"rendered":"Generative AI set to reshape SD-WAN market"},"content":{"rendered":"<div><img decoding=\"async\" src=\"https:\/\/images.idgesg.net\/images\/article\/2022\/03\/southeast-asia-network_shutterstock_1227338188-100922019-large.jpg?auto=webp&amp;quality=85,70\" class=\"ff-og-image-inserted\"><\/div>\n<p>There are baseline security and connectivity requirements for any <a href=\"https:\/\/www.networkworld.com\/article\/3031279\/sd-wan-what-it-is-and-why-you-ll-use-it-one-day.html\">SD-WAN<\/a> service, and then there are optional, emerging product capabilities that indicate how the market is maturing and customer requirements are expanding. AI networking support \u2013 such as for proactive remediation and incident management \u2013 is one of those optional capabilities, according to Gartner, which just released its latest analysis of the SD-WAN vendor landscape.<\/p>\n<p>There\u2019s a trend toward <a href=\"https:\/\/www.networkworld.com\/article\/3700788\/how-it-pros-can-benefit-from-generative-ai-safely.html\">AI capabilities<\/a> that enable networking decisions to be made with little or no human intervention. These capabilities can help enterprises to streamline network design, configuration and ongoing management as well as increase agility and improve performance, according to Gartner. The research firm predicts that by 2026, generative AI technology embedded in SD-WAN offerings will be used for 20% of initial network configuration, up from near zero in 2023.<\/p>\n<p>\u201cAlthough it is still early in many vendors\u2019 product development, we are seeing this functionality incorporated into an increasing number of vendor solutions offering differentiation. The longer-term challenge will be customer trust in using such solutions,\u201d Gartner wrote in its new Magic Quadrant for SD-WAN.<\/p>\n<p>Among the vendors that are working to build AI networking support into their respective SD-WAN products is Fortinet. \u201cFortinet\u2019s planned innovations in GenAI and \u2018as a service\u2019 consumption models have an above-average chance of delivering game-changing capabilities to the market,\u201d Gartner wrote.<\/p>\n<p>Huawei, dubbed a challenger in the field of SD-WAN vendors, is expected to invest in its AI-driven predictive route selection and AI-based IoT terminal authorization and access over the next 18 months, Gartner said. Versa Networks, too, has a product roadmap that aligns with emerging requirements for AI networking, according to the report.<\/p>\n<p>Another trend that\u2019s influencing the SD-WAN market is the shift toward secure access service edge (<a href=\"https:\/\/www.networkworld.com\/article\/3574014\/what-is-sase-a-cloud-service-that-marries-sd-wan-with-security.html\">SASE<\/a>) offerings. According to Gartner\u2019s definition, SASE combines five major technologies: cloud-access security broker, secure web gateway, zero-trust network access, integrated SD-WAN, and firewall as a service. Security service edge (<a href=\"https:\/\/www.networkworld.com\/article\/3652568\/sse-is-sase-minus-the-sd-wan.html\">SSE<\/a>) is a security-focused subset of SASE, and it typically includes CASB, SWG, and ZTNA.<\/p>\n<aside class=\"nativo-promo nativo-promo-1 smartphone\" id> <\/aside>\n<p>In the big picture, the SD-WAN market is evolving toward single-vendor SASE, as five technologies converge: SD-WAN, SSE, enhanced internet\/WAN backbone, cloud onramp, and multicloud networking. Getting the full SASE stack from a single vendor can simplify deployment and management, but it can be <a href=\"https:\/\/www.networkworld.com\/article\/3692827\/why-is-the-transition-from-sd-wan-to-sase-so-painful.html\">complicated by factors<\/a> such as an enterprise\u2019s existing multi-vendor SD-WAN environments and poor WAN visibility.<\/p>\n<p>\u201cToday, we primarily see SD-WAN and SSE offerings being integrated and deployed as dual-vendor SASE. This is largely driven by the&nbsp;move to distribute internet access&nbsp;to support cloud applications and change the security perimeter. This goes along with the deployment of SD-WAN at branch locations to manage the internet transport,\u201d the report states. \u201cAs part of a desire to&nbsp;minimize branch sprawl&nbsp;and support access to the cloud, we observe more organizations looking for integrated cloud-delivered security and&nbsp;thin branch&nbsp;SD-WAN solutions.\u201d<\/p>\n<aside class=\"nativo-promo nativo-promo-1 tablet desktop\" id> <\/aside>\n<p>By 2026, 60% of new SD-WAN purchases will be part of a <a href=\"https:\/\/www.networkworld.com\/article\/3702112\/sd-wan-challenge-having-multiple-vendors-can-complicate-move-to-sase.html\">single-vendor SASE offering<\/a>, up from 15% in&nbsp;2022, Gartner predicts.<\/p>\n<p>Meanwhile, the <a href=\"https:\/\/www.networkworld.com\/article\/3707808\/idc-sd-wan-adoption-gets-a-boost-from-cloud-connectivity-requirements-sase-appeal.html\">SD-WAN market continues to grow<\/a>. Gartner forecasts a compound annual growth rate (CAGR) of 14.6% in end-user spending on SD-WAN from 2022 through 2027, with market penetration of about 60% in 2023.<\/p>\n<p>One driver for SD-WAN market growth is aging infrastructure. Existing branch office router equipment or first-generation SD-WAN equipment needs a refresh either because it has reached the end of its support lifecycle, or it lacks the necessary capabilities for today\u2019s connectivity. Also, application rollouts with changing traffic patterns are increasing the use of cloud and multicloud resources, which is making on-premises data center WAN architecture obsolete, according to Gartner.<\/p>\n<p>Organizations are also consolidating branch functions such as routing and security, and IT leaders are considering SD-WAN investments to increase scalability, agility, and automation to support digital business transformation and reduce operating expenses, Gartner says,<\/p>\n<aside class=\"nativo-promo nativo-promo-2 tablet desktop smartphone\" id> <\/aside>\n<h2>Leading the SD-WAN pack<\/h2>\n<p><strong>&nbsp;<\/strong>Based on its evaluation criteria, Gartner classified six vendors as leaders in the SD-WAN market, one challenger, one visionary, and six niche players. Here\u2019s a look at the strengths and weaknesses of the leaders, which Gartner defines as those vendors that have well established products, long-term viability, and the ability to shape the SD-WAN market.<\/p>\n<h3 class=\"body\">Cisco<\/h3>\n<p>Two products, Cisco Catalyst SD-WAN and Cisco Meraki SD-WAN, help land the vendor on the leader list. With high market visibility and a loyal installed base, Cisco is in a good position for future success with a product strategy that includes AI networking, integrated security, and cloud onramp. Cisco is estimated to have 46,000 <a href=\"https:\/\/www.networkworld.com\/article\/3707312\/cisco-boosts-catalyst-sd-wan-capabilities.html\">SD-WAN enterprise customers<\/a> globally.<\/p>\n<p>Yet Gartner identifies Cisco\u2019s multiple SD-WAN products as a potential caution for the vendor, because the separate products with different management platforms limits investment protection for customers. And Cisco\u2019s customer experience is below average, based on Gartner client interactions.<\/p>\n<h3 class=\"body\">Fortinet<\/h3>\n<p>Fortinet\u2019s Security SD-WAN product is singled out for its strong features focused on integrated security. <a href=\"https:\/\/www.networkworld.com\/article\/3704211\/fortinet-bolsters-sd-wan-services-security-with-new-software-next-generation-firewalls.html\">Coupling security with its SD-WAN<\/a> offering provides Fortinet customers with a simplified approach. Also, as noted before, Gartner says <a href=\"https:\/\/www.networkworld.com\/article\/3702659\/fortinet-unveils-data-center-firewalls-with-ai-support.html\">Fortinet\u2019s plans around generative AI<\/a> and as-a-service consumption could deliver game-changing capabilities to the market.<\/p>\n<aside class=\"nativo-promo nativo-promo-3 tablet desktop smartphone\" id> <\/aside>\n<p>Still, Fortinet has a few hurdles to clear, according to Gartner. Some clients have expressed doubt about Fortinet\u2019s ability to meet complex enterprise networking requirements, and Gartner reports customer experience with Fortinet is below average. Fortinet also has limited integrations with third-party SSE vendors, Gartner says.<\/p>\n<h3 class=\"body\">HPE (Aruba)<\/h3>\n<p>HPE Aruba\u2019s SD-WAN offerings, Aruba EdgeConnect SD-WAN (with optional WAN optimization) and Aruba EdgeConnect SD-Branch, are both managed through the Aruba Central platform. This vendor has high ratings with customer experience and a proven track record of delivering cloud and SSE integrations as well as new consumption models when needed, Gartner says.<\/p>\n<p>Gartner identifies HPE Aruba\u2019s multiple products that apply to different use cases as a potential caution with customers who could select the wrong offering for their business. Also, Gartner finds HPE Aruba\u2019s planned innovation in its unified fabric and single-vendor SASE functionality \u201cunlikely to delivery game-changing capabilities\u201d to the market.<\/p>\n<h3 class=\"body\">Palo Alto Networks<\/h3>\n<p><strong>&nbsp;<\/strong>Palo Alto Networks\u2019 <a href=\"https:\/\/www.networkworld.com\/article\/3707813\/kyndryl-expands-network-security-lineup-with-palo-alto-sd-wan-sase.html\">Prisma SD-WAN offering<\/a> includes Instant-On Network (ION) edge appliances and orchestration, and the vendor also offers the PAN-OS branch firewall with limited SD-WAN capabilities. Gartner highlights Palo Alto Networks\u2019 \u201crecent and planned innovations in AIOps, visibility, and granular policy control\u201d as having the potential to bring game-changing capabilities to the market.<\/p>\n<p>Potential challenges for this vendor include its high SD-WAN pricing, lack of performance optimization capabilities, and multiple SD-WAN products, which can introduce some market confusion, according to Gartner. \u201cCustomers are required to choose between a strong on-premises security offering with limited SD-WAN functionality or a strong SD-WAN offering with limited on-premises security functionality,\u201d the report states.<\/p>\n<h3 class=\"body\">Versa Networks<\/h3>\n<p>Versa Networks\u2019 two offerings, Secure SD-WAN and Versa Titan, are built on the same platform with the latter being delivered as a cloud-based offering. Gartner estimates that the company has some 24,000 SD-WAN enterprise customers globally and expects the vendor to invest in AI, observability, and multicloud support in the next 18 months, which could bolster its already strong product portfolio.<\/p>\n<p>Still, Gartner cautions that the two-product strategy could lead to some confusion among customers because they offer different capabilities, making it possible customers will select the wrong offering. Also, Gartner pinpoints pricing as an issue for this vendor, which could make its Secure SD-WAN product more difficult to procure for some IT buyers.<\/p>\n<h3 class=\"body\">VMware<\/h3>\n<p>VMware SD-WAN includes Edge appliances, optional gateway points of presence, software licenses, and a cloud-based orchestrator. Gartner estimates that VMware has about 18,000 SD-WAN customers globally, and the vendor is expected to make future investments in SD-WAN Cloud Transport that would integrate multiple capabilities into a single platform. Gartner also expects VMware to invest more in AI-based digital experience assurance and analytics.<\/p>\n<p>Even with its expected investments, Gartner states that VMware lags behind \u201cin terms of integrated security features natively available in its on-premises appliances.\u201d VMware also lacks a native SD-brand offering integrating WLAN, LAN, network security, and SD-WAN into a single platform, Gartner says.&nbsp;<\/p>\n<div class=\"end-note\"> <!-- blx4 #2005 blox4.html --> <\/p>\n<div id class=\"blx blxParticleendnote blxM2005 blox4_html blxC23909\">\n<p> <strong>Next read this:<\/strong> <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<p> READ MORE <a href=\"https:\/\/www.networkworld.com\/article\/3708288\/generative-ai-set-to-reshape-sd-wan-market.html#tk.rss_security\">HERE<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\nThere are baseline security and connectivity requirements for any SD-WAN service, and then there are optional, emerging product capabilities that indicate how the market is maturing and customer requirements are expanding. AI networking support \u2013 such as for proactive remediation and incident management \u2013 is one of those optional capabilities, according to Gartner, which just released its latest analysis of the SD-WAN vendor landscape.There\u2019s a trend toward AI capabilities that enable networking decisions to be made with little or no human intervention. These capabilities can help enterprises to streamline network design, configuration and ongoing management as well as increase agility and improve performance, according to Gartner. The research firm predicts that by 2026, generative AI technology embedded in SD-WAN offerings will be used for 20% of initial network configuration, up from near zero in 2023.To read this article in full, please click here READ MORE HERE&#8230;<\/p>\n","protected":false},"author":2,"featured_media":53985,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_layout":"default_layout","footnotes":""},"categories":[738],"tags":[1061,762,10313,1341],"class_list":["post-53984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-networkworld","tag-network-security","tag-networking","tag-sase","tag-sd-wan"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Generative AI set to reshape SD-WAN market 2026 | ThreatsHub Cybersecurity News<\/title>\n<meta name=\"description\" content=\"ThreatsHub 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