{"id":51983,"date":"2023-05-19T14:39:37","date_gmt":"2023-05-19T14:39:37","guid":{"rendered":"https:\/\/packetstormsecurity.com\/news\/view\/34638\/FTC-To-Crack-Down-On-Biometric-Health-Privacy-Violations.html"},"modified":"2023-05-19T14:39:37","modified_gmt":"2023-05-19T14:39:37","slug":"ftc-to-crack-down-on-biometric-health-privacy-violations","status":"publish","type":"post","link":"https:\/\/www.threatshub.org\/blog\/ftc-to-crack-down-on-biometric-health-privacy-violations\/","title":{"rendered":"FTC To Crack Down On Biometric, Health Privacy Violations"},"content":{"rendered":"
<\/div>\n

Developers of consumer-driven health apps and tech can expect more stringent enforcement, as the Federal Trade Commission intends to update its Health Breach Notification Rule to clarify language around breach of security, user consent language and other functions.<\/p>\n

The FTC voted unanimously May 18 to update the HBNR, in addition to issuing a policy statement on its intent to combat unfair or deceptive practices tied to the collection, use and marketing of consumers\u2019 biometric information and technologies. The risk of biometric tech violations is directly tied to the exposure of the digital identity of consumers and their privacy.<\/p>\n

The FTC vote followed a second enforcement action taken under the HBNR against <\/a>t<\/a>h<\/a>e<\/a>m<\/a>a<\/a>k<\/a>e<\/a>r<\/a>s<\/a>o<\/a>f<\/a>Premom <\/a>on May 17 to resolve a host of privacy allegations, including that the fertility app and its parent company, Easy Healthcare, deceived users by sharing their personal and health data with third parties.<\/p>\n

In addition to a monetary penalty, the app developer is required to make a host of changes to its privacy and security program and inform users of the settlement with FTC.<\/p>\n

The unauthorized disclosures were tied to Premom\u2019s use of third-party software development kits (SDKs), which were among the concerns named during the May 18 hearing, as well as the proliferation of telehealth and health apps<\/p>\n

\u201cMore and more companies are involved in the business of collecting health data, some of which fall outside the Health Insurance Portability and Accountability Act,\u201d said Ben Wiseman, acting associate director for the division of privacy and identity protection at the FTC said during the meeting.<\/p>\n

\u201cBut it doesn\u2019t mean that consumers have no privacy protections,\u201d said Wiseman. \u201cTo the contrary, the FTC has wide jurisdiction over companies collecting health data and is committed to safeguarding consumers\u2019 sensitive health information.\u201d<\/p>\n

The FTC settlements against GoodRx<\/a> and BetterHelp, for example, highlight<\/a> the agency\u2019s ability to crack down on possible consumer data privacy violations. These actions also spotlighted the need for app developers to institute policies and practices to protect all health data to prevent unfair practices.<\/p>\n

\u201cLike pixels, SDKs are hidden pieces of code, and websites and apps that can transfer user information to advertisers,\u201d Wiseman continued. \u201cThese cases and recent tech guidance make clear that the FTC will scrutinize company’s use of this and any technology that transmits consumer sensitive information.\u201d<\/p>\n

What\u2019s more, health information encompasses a broader definition than what\u2019s detailed in HIPAA. Medical data can include data from which a company or tech could infer sensitive health information about an individual. Wiseman pointed to consumers visiting or using a mental health treatment service.<\/p>\n

When their email was disclosed as part of BetterHelp\u2019s advertising plan, it \u201cwas a disclosure of their health information because it effectively identified them as seeking or receiving mental health treatment,\u201d he explained.<\/p>\n

The commission voted to revise the HBNR to clarify language that could trip up entities interacting with consumer health data, including definitions for the rule\u2019s application to health apps and similar technologies not covered by HIPAA and the definition of \u201cPHR identifiable health information.\u201d <\/p>\n

The FTC also intends to better describe a \u201cbreach of security\u201d under the rule to add the \u201cunauthorized acquisition of identifiable health information that occurs as a result of a data security breach or an unauthorized disclosure\u201d and improve the rule\u2019s readability and promote compliance.<\/p>\n

Once the rule is published in the Federal Register, the public will have 60 days to submit comments on these proposed changes.<\/p>\n

FTC signals tightening biometric information enforcement <\/h2>\n

The FTC has grown increasingly concerned over biometric surveillance, given the proliferation of technologies such as facial-, iris- or fingerprint-recognition tech, which collect and process biometric information to identify individuals. Biometrics can be used to deduce highly sensitive details about an individual, including their demeanor.<\/p>\n

In one of the most recent examples, Vimeo agreed to pay $2.25 million to users <\/a>of its AI-based video creation and editing platform Magisto to resolve claims it collected and stored their biometric data without their consent. The app allegedly uploaded users\u2019 photographs and videos to the platform in violation of Illinois\u2019 Biometrics Information Privacy Act (BIPA).<\/p>\n

Biometrics raise \u201csignificant consumer privacy and data security concerns and the potential for bias and discrimination,\u201d according to the policy notice.<\/p>\n

Samuel Levine, director of the FTC\u2019s Bureau of Consumer Protection, warned that, \u201cToday\u2019s policy statement makes clear that companies must comply with the law, regardless of the technology they are using.\u201d<\/p>\n

To avoid these pitfalls, companies should holistically assess potential harms to consumers before collection of biometrics. A third-party should evaluate the particular context in which the technology will be used and consider the role of human operators, in addition to other preventable risks to the information.<\/p>\n

The policy statement details potential pitfalls for companies leveraging biometrics, including descriptions of possible deception means. In particular, that \u201cfalse or unsubstantiated marketing claims relating to the validity, reliability, accuracy, performance, fairness, or efficacy of tech using biometric information,\u201d constitute deceptive practices in violation of the FTC Act.<\/p>\n

Among the obvious deception elements, \u201cbusinesses must not make false or unsubstantiated claims about real-world validity, accuracy, or performance of biometric information technologies when the claims are based on tests or audits that do not replicate real-world conditions or how the technology will be operationalized by its intended users,\u201d according to the policy notice.<\/p>\n

The law also requires companies to implement reasonable privacy and data security measures the biometric information collected or maintained is protected, both internally and externally.<\/p>\n

The policy notice details the expectation for biometric use in companies, and potential enforcement of these technologies, moving forward. Developers should review these factors to ensure compliance, as the FTC continues to crack down on violations of consumer data privacy.<\/p>\n

READ MORE HERE<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

READ MORE HERE…<\/p>\n","protected":false},"author":2,"featured_media":51984,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_layout":"default_layout","footnotes":""},"categories":[60],"tags":[3518],"class_list":["post-51983","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packet-storm","tag-headlinegovernmentprivacyusadata-loss"],"yoast_head":"\nFTC To Crack Down On Biometric, Health Privacy Violations 2026 | ThreatsHub Cybersecurity News<\/title>\n<meta name=\"description\" content=\"ThreatsHub Cybersecurity News | ThreatsHub.org | Cloud Security & Cyber Threats Analysis Hub. 100% Free OSINT Threat Intelligent and Cybersecurity News.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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