{"id":50942,"date":"2023-02-24T00:00:00","date_gmt":"2023-02-24T00:00:00","guid":{"rendered":"urn:uuid:3580a906-5a41-824d-ef21-85e26388c046"},"modified":"2023-02-24T00:00:00","modified_gmt":"2023-02-24T00:00:00","slug":"amplifying-power-to-customer-through-ecosystem-integrations","status":"publish","type":"post","link":"https:\/\/www.threatshub.org\/blog\/amplifying-power-to-customer-through-ecosystem-integrations\/","title":{"rendered":"Amplifying Power to Customer Through Ecosystem Integrations"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/trendmicro.scene7.com\/is\/image\/trendmicro\/saas-cybersecurity-company:Large?qlt=80\"><!-- OneTrust Cookies Consent Notice start for trendmicro.com --><!-- OneTrust Cookies Consent Notice end for trendmicro.com --> <head> <meta charset=\"UTF-8\"> <meta name=\"viewport\" content=\"width=device-width\"> <meta name=\"description\" content=\"Much has changed for Trend Micro over the last year, including the transformation into a SaaS-based cybersecurity vendor - read about this transformation and more.\"> <meta name=\"robots\" content=\"index,follow\"> <meta name=\"keywords\" content=\"cloud,web,expert perspective,network,cyber threats,infographic\"> <meta http-equiv=\"X-UA-Compatible\" content=\"IE=edge,chrome=1\"> <meta name=\"template\" content=\"article1withouthero\"> <meta property=\"article:published_time\" content=\"2023-02-24\"> <meta property=\"article:tag\" content=\"cyber threats\"> <meta property=\"article:section\" content=\"expert perspective\"> <link rel=\"icon\" type=\"image\/ico\" href=\"\/content\/dam\/trendmicro\/favicon.ico\"> <link rel=\"canonical\" href=\"https:\/\/www.trendmicro.com\/en_us\/research\/23\/b\/saas-cybersecurity-company.html\"> <title>Amplifying Power to Customer Through Ecosystem Integrations<\/title> <link href=\"https:\/\/fonts.googleapis.com\/css?family=Open+Sans:300,300i,400,400i,600\" rel=\"stylesheet\">\n<link href=\"\/\/customer.cludo.com\/css\/296\/1798\/cludo-search.min.css\" type=\"text\/css\" rel=\"stylesheet\"> <link rel=\"stylesheet\" href=\"\/etc.clientlibs\/trendresearch\/clientlibs\/clientlib-trendresearch.min.css\" type=\"text\/css\"> <meta property=\"og:url\" content=\"https:\/\/www.trendmicro.com\/en_us\/research\/23\/b\/saas-cybersecurity-company.html\"><br \/>\n<meta property=\"og:title\" content=\"Amplifying Power to Customer Through Ecosystem Integrations\"><br \/>\n<meta property=\"og:description\" content=\"Much has changed for Trend Micro over the last year, including the transformation into a SaaS-based cybersecurity vendor - read about this transformation and more.\"><br \/>\n<meta property=\"og:site_name\" content=\"Trend Micro\"><br \/>\n<meta property=\"og:image\" content=\"https:\/\/www.trendmicro.com\/content\/dam\/trendmicro\/global\/en\/research\/thumbnails\/23\/saas-cybersecurity-company.png\"><br \/>\n<meta property=\"og:locale\" content=\"en_US\"> <meta name=\"twitter:card\" content=\"summary_large_image\"><br \/>\n<meta name=\"twitter:site\" content=\"@TrendMicro\"><br \/>\n<meta name=\"twitter:title\" content=\"Amplifying Power to Customer Through Ecosystem Integrations\"><br \/>\n<meta name=\"twitter:description\" content=\"Much has changed for Trend Micro over the last year, including the transformation into a SaaS-based cybersecurity vendor - read about this transformation and more.\"><br \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.trendmicro.com\/content\/dam\/trendmicro\/global\/en\/research\/thumbnails\/23\/saas-cybersecurity-company.png\"> <\/head> <body class=\"articlepage page basicpage context-business\" id=\"readabilityBody\" readability=\"50.673494547179\"> <!-- Page Scroll: Back to Top --> <a id=\"page-scroll\" title=\"VerticalPageScroll\" href=\"javascript:jumpScroll($(this).scrollTop());\"> <span class=\"icon-chevron-up\"><\/span> <\/a> <!-- \/* Data Layer *\/ --> <\/p>\n<div class=\"root responsivegrid\">\n<div class=\"aem-Grid aem-Grid--12 aem-Grid--default--12 \">\n<div class=\"articleBodyNoHero aem-GridColumn aem-GridColumn--default--12\">\n<div class=\"research-layout article container\" role=\"contentinfo\">\n<article class=\"research-layout--wrapper row\" data-article-pageid=\"1082518919\">\n<div class=\"col-xs-12 col-md-12 one-column\">\n<div class=\"col-xs-12 col-md-12\" readability=\"7.1723300970874\">\n<div class=\"article-details\" role=\"heading\" readability=\"33.470873786408\"> <span class=\"article-details__bar\" role=\"img\"><\/span> <\/p>\n<p class=\"article-details__display-tag\">Cyber Threats<\/p>\n<p class=\"article-details__description\">Transformation to a SaaS-based cybersecurity vendor<\/p>\n<p class=\"article-details__author-by\">By: Lonny Huffar <time class=\"article-details__date\">February 24, 2023<\/time> <span>Read time:&nbsp;<\/span><span class=\"eta\"><\/span> (<span class=\"words\"><\/span> words) <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<hr class=\"research-layout-divider\"> <main class=\"main--content col-xs-12 col-md-8 col-md-push-2\"> <\/p>\n<div class=\"richText\" readability=\"32.722602739726\">\n<div readability=\"14.02397260274\">\n<p>Welcome to Trend Micro 3.0! What\u2019s that you say? Trend Micro is a <a href=\"https:\/\/newsroom.trendmicro.com\/2022-11-23-Trend-Micro-Celebrates-Ranking-as-1-Channel-Security-Vendor\" target=\"_blank\" rel=\"noopener\">leader in the cyber security market<\/a> and not just an Anti-malware company? Shocker for some of you I know, but we believe our acknowledgment and recognition from Gartner, Forrester and <a href=\"https:\/\/newsroom.trendmicro.com\/2022-11-28-Trend-Micro-Awarded-2022-Regional-and-Global-AWS-Partner-Award\" target=\"_blank\" rel=\"noopener\">AWS<\/a> say just that. If you haven\u2019t had an opportunity to check out Trend Micro Vision One, now\u2019s the time. Why? We\u2019ve just completed a myriad of third-party integrations to accelerate our customers visibility, build business resilience, extend their security posture and help them move beyond traditional cyber asset discovery.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"image\">\n<figure class=\"image-figure\"> <img decoding=\"async\" src=\"https:\/\/www.trendmicro.com\/content\/dam\/trendmicro\/global\/en\/research\/23\/b\/saas-cybersecurity-company\/forrester.PNG\" alt=\"forrester\"><figcaption>Trend Micros was named a Leader in both The Forrester New Wave\u2122: Extended Detection And Response (XDR) Providers, Q4 2021 and The Forrester New Wave\u2122: Extended Detection And Response (XDR) Providers, Q4 2021<\/figcaption><\/figure>\n<\/p><\/div>\n<div>\n<div class=\"richText\" readability=\"40.116959064327\">\n<div readability=\"27.699805068226\">\n<p>Let\u2019s take a walk down memory lane to understand Trend Micro\u2019s past and how we got to today and where we are going to tomorrow!<\/p>\n<p><span class=\"body-subhead-title\"><u>The History of Trend Micro<\/u><\/span><\/p>\n<p>Trend came from humble beginnings on the premise of delivering trust and transparency to all our customers with the ideology of never apologizing for innovating. From our start in consumer anti-virus protection to Internet gateway virus protection to hybrid cloud, network and endpoint security to SAAS based cybersecurity virtualization, we pride ourselves in delivering trust and transparency to our customers, always.<\/p>\n<p>Trend Micro has been at the <a href=\"https:\/\/www.trendmicro.com\/en_us\/about\/history-vision-values.html\">forefront of technological security innovation<\/a> since 1988, moving and adapting with the continuous, and at time tumultuous, changes in the IT and security landscape. Our excellence has derived from our failures, which have guided us to be ever present and looking forward at the next potential threats, so that we may deliver the right solutions, at the right time to keep our customers protected when it matters most.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"image\">\n<figure class=\"image-figure\"> <img decoding=\"async\" src=\"https:\/\/www.trendmicro.com\/content\/dam\/trendmicro\/global\/en\/research\/23\/b\/saas-cybersecurity-company\/industry-innovation.PNG\" alt=\"industry-innovation\"> <\/figure>\n<\/p><\/div>\n<div class=\"richText\" readability=\"33\">\n<div readability=\"11\">\n<p>Since 1995 the threat landscape has evolved drastically and if we look at where it started to where it is headed, we see the bubble of Threat Defense growing every more prominent over Policy Enforcement across each decade. A testament to the need and development for more sophisticated tools and technologies for proactively defending and mitigating cyber risk.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"image\">\n<figure class=\"image-figure\"> <img decoding=\"async\" src=\"https:\/\/www.trendmicro.com\/content\/dam\/trendmicro\/global\/en\/research\/23\/b\/saas-cybersecurity-company\/soc-technology.PNG\" alt=\"soc-technology\"> <\/figure>\n<\/p><\/div>\n<div class=\"richText\" readability=\"37.852606635071\">\n<div readability=\"22.999052132701\">\n<p>Looking back on the last few years the pandemic taught us a lot and shifted our thinking in how we approached the market and what tools we needed to bring to market to adapt to changing cloud, workplace and security environments. Our answer: Trend Micro Vision One and XDR.<\/p>\n<p>Launched in 2020 Trend Micro Vision One brought to the industry the first-ever comprehensive cyber security platform that brought together, endpoint security, network security, cloud security and email security to deliver the industry\u2019s first XDR solution.<\/p>\n<p><span class=\"body-subhead-title\"><u>Trend Micro Today<\/u><\/span><\/p>\n<p>Trend Micro today has evolved into the leader of Cybersecurity solutions. Our <a href=\"https:\/\/www.trendmicro.com\/en_us\/business\/products\/one-platform.html\">portfolio of products and platform solutions<\/a> are a direct reflection of what we see changing in the market and how customers are reacting. Our \u201calways looking ahead\u201d approach has helped us design our solutions for organizations who want to simplify and consolidate their security stacks while optimizing their human and financial resources.<\/p>\n<p>When we look at customers today these are the challenges they are presented with:<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"image\">\n<figure class=\"image-figure\"> <img decoding=\"async\" src=\"https:\/\/www.trendmicro.com\/content\/dam\/trendmicro\/global\/en\/research\/23\/b\/saas-cybersecurity-company\/customer-change.PNG\" alt=\"customer-change\"> <\/figure>\n<\/p><\/div>\n<div class=\"richText\" readability=\"35\">\n<div readability=\"15\">\n<p>Let\u2019s be real. The attack surface management for organizations has exploded in the last three years since the pandemic, and with it have come more challenges, more headaches, and more security tools. This explosion of tools has also led to more siloed data \u2013 Just what every SOC Analyst, Security Operations and Threat Hunter wants\u2026not really. What they do want is less noise and something that can tie together a story of what is happening in their environment, so they can remediate more quickly or find the threat before it even starts.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"image\">\n<figure class=\"image-figure\"> <img decoding=\"async\" src=\"https:\/\/www.trendmicro.com\/content\/dam\/trendmicro\/global\/en\/research\/23\/b\/saas-cybersecurity-company\/soc-and-ciso-challenges.PNG\" alt=\"soc-and-ciso-challenges\"> <\/figure>\n<\/p><\/div>\n<div class=\"richText\" readability=\"48.5\">\n<div readability=\"42\">\n<p>To address these issues our focus has shifted from single point end solutions to a platform solution. A solution that addresses and supports business transformation objectives with a scalable security strategy, that integrates with other solutions to deliver the insights, automation and efficiency security teams need to discover, assess and mitigate effectively.<\/p>\n<p>In 2022 Trend Micro committed to building out our third-party ecosystem integrations even further with Trend Micro Vision One. Expanding our integration capabilities allows us to deliver more value to our customers by integrating with other security tools that customers are already using. This enables them to breakdown more data silos to uncover a more thorough story of what is happening within their security environments, while giving them the capability to consolidate tools.<\/p>\n<p>We\u2019ve designed our API-friendly platform to integrate with third-party ISV partners to ingest\/exgest more data (firewall, vulnerability management, network, identity access management, SIEM, SOAR, for example) for analytical enrichment, as well as optimizing processes and workflows. Let\u2019s take a look at our integrations from 2022.<\/p>\n<p><span class=\"body-subhead-title\">A Review of 2022 Integrations<\/span><\/p>\n<p>2022 was undoubtedly the year of ecosystem integrations at Trend Micro. In the span of 6 short months, we grew our ecosystem integrations by 122%, going from 18 integrations to over 40! And as a pre-cursor, we are striving to hit that milestone again in 2023.<\/p>\n<p>Our key categories for integration this past year included:<\/p>\n<ul>\n<li><span class=\"rte-red-bullet\">SIEM and SOAR<\/span><\/li>\n<li><span class=\"rte-red-bullet\">Identity Access &amp; Management (IAM)<\/span><\/li>\n<li><span class=\"rte-red-bullet\">Breach &amp; Attack Simulation (BAS)<\/span><\/li>\n<li><span class=\"rte-red-bullet\">Vulnerability Management<\/span><\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<div class=\"image\">\n<figure class=\"image-figure\"> <img decoding=\"async\" src=\"https:\/\/www.trendmicro.com\/content\/dam\/trendmicro\/global\/en\/research\/23\/b\/saas-cybersecurity-company\/current-v1.png\" alt=\"current-v1-integration-partners\"> <\/figure>\n<\/p><\/div>\n<div class=\"richText\" readability=\"42.822580645161\">\n<div readability=\"33.306451612903\">\n<p>By the end of 2022 we were able to deliver on our promise of integrating with the top-seated providers of SIEM and SOAR. We are pleased to share the following partnerships in this category: Elastic | LogRhythm | Securonix | Palo Alto Cortex XSOAR | Splunk | Azure Sentinel | Qradar<\/p>\n<p>Being able to provide our customers visibility of Trend Micro Vision One telemetry and connection into these platforms was another steppingstone for accelerating our customers success.<\/p>\n<p>On another high note, Trend Micro Vision One took on the Breach &amp; Attack Simulation category and integrated with 4 of 5 top BAS vendors: AttackIQ | Cymulate | Picus Security | SafeBreach<\/p>\n<p>Breach and attack simulation is vital to any one organization\u2019s cyber security insights. By integrating these vendors within the Trend Micro Vision One platform we allow customers to effectively measure, manage and improve their ability to securely monitor, test and update their protocols based on the findings and vulnerabilities that BAS solutions have to offer. It provides reassurance to the customer that their environment is secure, and moreover, the solution they have implemented to assess their environment, is functioning properly.<\/p>\n<p>Other notable integrations in 2022 included:<\/p>\n<ul>\n<li><span class=\"rte-red-bullet\">Cyborg Security<\/span><\/li>\n<li><span class=\"rte-red-bullet\">Netskope<\/span><\/li>\n<li><span class=\"rte-red-bullet\">Google Workspace<\/span><\/li>\n<li><span class=\"rte-red-bullet\">Microsoft Intune and a host of others<\/span><\/li>\n<\/ul>\n<p>To learn more about our Technical Alliance Partners visit: <a href=\"https:\/\/www.trendmicro.com\/en_us\/partners\/alliance-partners\/technology.html\">https:\/\/www.trendmicro.com\/en_us\/partners\/alliance-partners\/technology.html<\/a><\/p>\n<p><span class=\"body-subhead-title\">Where did we end in 2022?<\/span><\/p>\n<p><u>Let\u2019s recap just a few major milestones Trend Micro hit in 2022<\/u><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"image\">\n<figure class=\"image-figure\"> <img decoding=\"async\" src=\"https:\/\/www.trendmicro.com\/content\/dam\/trendmicro\/global\/en\/research\/23\/b\/saas-cybersecurity-company\/trend-micro-at-a-glance.PNG\" alt=\"trend-micro-at-a-glance\"> <\/figure>\n<\/p><\/div>\n<div class=\"richText\" readability=\"38\">\n<div readability=\"21\">\n<ol>\n<li>Trusted by 9 out of the Top 10 Fortune 500 Companies<\/li>\n<li>Leader in global vulnerability research and discovery since 2007 \u2013 _Omdia\n<ul>\n<li><span class=\"rte-red-bullet\">: 4.8 rating out of 5 in Gartner Peer Insights; MQ EPP Leader<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p>The accolades we received are just a testament to the team we have Trend Micro and the customers who trust in our knowledge, expertise, and experience. Therefore, we are continuing our drive to exceed 100% growth of our ecosystem integration in 2023. Stay tuned to see what we do next!<\/p>\n<p><span class=\"body-subhead-title\"><u>Future State of Trend Micro Vision One<\/u><\/span><\/p>\n<p>There is no crystal ball that can tell us what the future of cybersecurity holds, but we do have 35+ years of experience on our side, as the leader in cybersecurity to guide us, and what our experience is telling us is the market is moving beyond threat defense to the following:<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"image\">\n<figure class=\"image-figure\"> <img decoding=\"async\" src=\"https:\/\/www.trendmicro.com\/content\/dam\/trendmicro\/global\/en\/research\/23\/b\/saas-cybersecurity-company\/beyond-threat.PNG\" alt=\"beyong-threat-defense\"> <\/figure>\n<\/p><\/div>\n<div class=\"richText\" readability=\"44.5\">\n<div readability=\"34\">\n<p>The future of Trend Micro Vision One and its ecosystem integrations is on a path to accelerate our customers and amplify the power of their tools. We\u2019ll continue with our promise of always progressing and innovating to enable organizations globally to infuse holistic security practices and processes into their everyday protocols through combined, and synchronized efforts of security vendors.<\/p>\n<p>Our future relationships and integrations represent a call to action that Trend Micro understands the enemy is that of the \u201cthreat actor\u201d, not other security providers. The more we work together with ISV partners to build platform solutions that are ecosystem-friendly, the more we can deliver the most advanced security solutions to the market, that allow:<\/p>\n<ul>\n<li><span class=\"rte-red-bullet\">Better attack surface management<\/span><\/li>\n<li><span class=\"rte-red-bullet\">Advanced, comprehensive views of their entire security landscape<\/span><\/li>\n<li><span class=\"rte-red-bullet\">Customers to take a proactive approach to their threat defense, security measures and assessments<\/span><\/li>\n<\/ul>\n<p>In 2023 Trend will bridge the gap with security vendors across the following areas:<\/p>\n<ul>\n<li><span class=\"rte-red-bullet\">Complete integrations with all major SIEM providers: FortiSIEM | SIEMplify | Exabeam | DEVO<\/span><\/li>\n<li><span class=\"rte-red-bullet\">Continue to add and integrate with major SOAR vendors: Chronicle | FortiSOAR | IBM SOAR<\/span><\/li>\n<li><span class=\"rte-red-bullet\">Deliver on more IAM integrations: Google Identity | CyberArk<\/span><\/li>\n<li><span class=\"rte-red-bullet\">Further integration with additional Ticketing and Intelligence vendors<\/span><\/li>\n<li><span class=\"rte-red-bullet\">Develop additional API\u2019s that support Attack Surface Risk Management (ASRM) and Zero Trust<\/span><\/li>\n<li><span class=\"rte-red-bullet\">Launching a new Developer Community for community sourced integrations via GitHub<\/span><\/li>\n<\/ul>\n<p>Every step Trend Micro takes forward with partner integrations amplifies and accelerates the technologies and tools our customers have at their disposal and security stacks. Our goal is to help our customers ease the pain of:<\/p>\n<ul>\n<li><span class=\"rte-red-bullet\">constrained security operations<\/span><\/li>\n<li><span class=\"rte-red-bullet\">alert fatigue<\/span><\/li>\n<li><span class=\"rte-red-bullet\">breaches<\/span><\/li>\n<li><span class=\"rte-red-bullet\">ransomware attacks<\/span><\/li>\n<li><span class=\"rte-red-bullet\">disconnected detection and response<\/span><\/li>\n<li><span class=\"rte-red-bullet\">managing an ever-growing and expanding attack surface<\/span><\/li>\n<\/ul>\n<p>By leveraging the collective data made available to them, through their various security tools, we help customers manage and control their security environments with more ease, collaboration, and efficiency. Our vision beyond 2023 will encapsulate a \u201cdetect and respond\u201d mantra. We will be at the forefront of providing customers a solution to help predict malicious behavior and allow them to be PROACTIVE in their attack surface risk management vs. reactive. We sure hope you\u2019ll come along with us for the ride!<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<section class=\"tag--list\">\n<p>Tags<\/p>\n<\/section>\n<p> <\/main> <\/article>\n<\/div>\n<\/div><\/div>\n<\/div>\n<p> <!-- \/* Core functionality javascripts, absolute URL to leverage Akamai CDN *\/ --> <!--For Modal-start--> <\/p>\n<p> <span>sXpIBdPeKzI9PC2p0SWMpUSM2NSxWzPyXTMLlbXmYa0R20xk<\/span> <\/p>\n<p> <!--For Modal-end--> <!-- Go to www.addthis.com\/dashboard to customize your tools --> <\/body> Read More <a href=\"https:\/\/www.trendmicro.com\/en_us\/research\/23\/b\/saas-cybersecurity-company.html\">HERE<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Transformation to a SaaS-based cybersecurity vendor Read More HERE&#8230;<\/p>\n","protected":false},"author":2,"featured_media":50943,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_layout":"default_layout","footnotes":""},"categories":[61],"tags":[9520,9511,9522,10397,9523,9535],"class_list":["post-50942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trendmicro","tag-trend-micro-research-cloud","tag-trend-micro-research-cyber-threats","tag-trend-micro-research-expert-perspective","tag-trend-micro-research-infographic","tag-trend-micro-research-network","tag-trend-micro-research-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amplifying Power to Customer Through Ecosystem Integrations 2026 | ThreatsHub Cybersecurity News<\/title>\n<meta name=\"description\" content=\"ThreatsHub Cybersecurity News | ThreatsHub.org | Cloud Security 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