{"id":50171,"date":"2023-01-19T00:00:00","date_gmt":"2023-01-19T00:00:00","guid":{"rendered":"urn:uuid:a0ea2725-8b2d-d4c9-573b-0e7a2959af6d"},"modified":"2023-01-19T00:00:00","modified_gmt":"2023-01-19T00:00:00","slug":"what-is-business-attack-surface-management","status":"publish","type":"post","link":"https:\/\/www.threatshub.org\/blog\/what-is-business-attack-surface-management\/","title":{"rendered":"What is Business Attack Surface Management?"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/trendmicro.scene7.com\/is\/image\/trendmicro\/what-is-business-attack-surface-management:Large?qlt=80\"><\/p>\n<div><img decoding=\"async\" src=\"https:\/\/www.trendmicro.com\/content\/dam\/trendmicro\/global\/en\/ciso\/thumbnails\/23\/what-is-business-attack-surface-management.png\" class=\"ff-og-image-inserted\"><\/div>\n<p>I dislike creating new terms for things in cybersecurity that already exist, so I\u2019m on thin ice with that headline. But hear me out.<\/p>\n<p>Attack Surface Management (ASM) has made sense to me. \u201cYou can\u2019t manage threats\u201d is one of the foundations of cybersec companies and organizations have forgotten. Although we can\u2019t manage threats, we sure can manage how we watch them, respond to them and structure our tech and security though. ASM is often subdivided into external or internet-facing <a href=\"https:\/\/www.cisoplatform.com\/profiles\/blogs\/why-is-gartner-talking-about-external-attack-surface-management-e\" target=\"_blank\" rel=\"noopener\">External Attack Surface Management (EASM)<\/a> and internal or asset derived <a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2022-03-07-gartner-identifies-top-security-and-risk-management-trends-for-2022\" target=\"_blank\" rel=\"noopener\">Cyber Asset Attack Surface Management (CAASM)<\/a>. I think these are interesting distinctions not because the technology between them is different, but it hints that the purpose of the surface means differentiation.<\/p>\n<p>ASM has us turning around the camera from focusing on the baddies to looking at ourselves. This is exciting because it makes the attacker\u2019s job harder and makes them more detectable sooner. The weakest link in ASM has been actionability, especially in any trusted automated fashion. Hold that thought and let\u2019s talk about security posture for a moment.<\/p>\n<p><span class=\"body-subhead-title\">Security posture and ASM<\/span><\/p>\n<p>In parallel to ASM during the approximately last two years has been the development of real-time and actionable security posture assessments. Security posture has taken information about entities and produces an assessment (i.e. not just data) and often a score about how much trust can be placed in that entity.<\/p>\n<p>Examples include assessments such as \u201ceven though this identity is valid, don\u2019t trust it because the mail account associated with it has been spewing malware\u201d, \u201cthis machine is a little behind in patches but has been contacting other machines in an atypical way\u201d, or \u201cnone of these 15 indicators on their own is suspicious but combined they have a very high likelihood of meaning it is an early indicator of attack XYZ\u201d.<\/p>\n<p>I especially like the term security posture because so many of the risk scoring tools are bad and give risk management a bad name. But security posture does equal risk management. The good news is that because it is focused on near-real-time and used by the SOC, it has been developed with automation in mind.<\/p>\n<p><span class=\"body-subhead-title\">How ASM relates to business<\/span><\/p>\n<p>Aside from having weak actionability with ASM on its own, it often feels like there is a missing quality element in ASM: how does this relate to our business? This has been elusive as data categorization and security has been heavily weighted toward the labels of compliance, and the ballooning of cloud data and data management has sped ahead faster than cybersecurity\u2019s ability to understand the security context and make it actionable.<\/p>\n<p>We\u2019ve maybe done better on the latter than the former, but it\u2019s frankly been weak. <a href=\"https:\/\/www.trendmicro.com\/vinfo\/tmr\/?\/us\/security\/definition\/machine-learning\">Machine learning<\/a> (ML) has advanced enough that data security categorization with a high level of fidelity is now very do-able: understanding what that data means to your business other just using manually derived boundaries of the coarse classifications of compliance.<\/p>\n<p>Let\u2019s consider an example. An endpoint is examined. It is one patch out of date. Many risk views would stop there and assign a value. From a business perspective, there needs to be more context before risk can be meaningfully assessed:<\/p>\n<p>1. <b>What actions have this been observed through telemetry since the last patch was available?<\/b> Has it been used to distribute email that could be internal phishing, or in ways to generate IOCs consistent with known attack groups who have been observed exploiting a vulnerability?<\/p>\n<p>2. <b>What is the role of the user?<\/b> is this someone who otherwise would have use of valuable or sensitive data, even if the telemetry indicates that sensitive data does not yet appear to be compromised? What is the real significance of the data being accessed?<\/p>\n<p>3. <b>What is the posture or health of that user identities?<\/b> Even if not revoked, have the credentials been associated with somewhat unusual activity \u2013 activity not to level of a serious alert but not consistent with normal behavior?<\/p>\n<p>4. <b>What network activities has the user been associated with, including activity on other endpoints and devices?<\/b> What is the nature of that communications and has it involved other users or devices with escalating levels of sensitivity and therefore risk?<\/p>\n<p>So, if we combine ASM with data security categorization and security posture and make it as actionable as possible we can have nice things again: business attack surface management. In other words, understand how important things and data are to our business, and their vulnerability to attack means real <i>assessment<\/i> of our business risk. Then by making this assessment actionable, especially in as automated a way as we\u2019d like we have real risk <i>management<\/i> or, business attack surface management.<\/p>\n<p><span class=\"body-subhead-title\">Next steps<\/span><\/p>\n<p>For information on attack surface and cyber risk management, check out the following resources:<\/p>\n<p> Read More <a href=\"https:\/\/www.trendmicro.com\/en_us\/ciso\/23\/a\/what-is-business-attack-surface-management.html\">HERE<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Explore how businesses can make internal and external attack surface management (ASM) actionable. Read More HERE&#8230;<\/p>\n","protected":false},"author":2,"featured_media":50172,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_layout":"default_layout","footnotes":""},"categories":[61],"tags":[9528,9527,9529],"class_list":["post-50171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trendmicro","tag-trend-micro-ciso-article","tag-trend-micro-ciso-expert-perspective","tag-trend-micro-ciso-risk-management"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is Business Attack Surface Management? 2026 | ThreatsHub Cybersecurity News<\/title>\n<meta name=\"description\" content=\"ThreatsHub Cybersecurity News | ThreatsHub.org | Cloud Security &amp; Cyber Threats Analysis Hub. 100% Free OSINT Threat Intelligent and Cybersecurity News.\" \/>\n<meta name=\"robots\" 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