{"id":49740,"date":"2022-12-15T00:00:00","date_gmt":"2022-12-15T00:00:00","guid":{"rendered":"urn:uuid:ac6c2378-3f11-20ef-33a4-9a782932c61a"},"modified":"2022-12-15T00:00:00","modified_gmt":"2022-12-15T00:00:00","slug":"trend-joining-app-defense-alliance-announced-by-google","status":"publish","type":"post","link":"https:\/\/www.threatshub.org\/blog\/trend-joining-app-defense-alliance-announced-by-google\/","title":{"rendered":"Trend Joining App Defense Alliance Announced by Google"},"content":{"rendered":"

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Trend Joining App Defense Alliance Announced by Google<\/title> <link href=\"https:\/\/fonts.googleapis.com\/css?family=Open+Sans:300,300i,400,400i,600\" rel=\"stylesheet\">\n<link href=\"\/\/customer.cludo.com\/css\/296\/1798\/cludo-search.min.css\" type=\"text\/css\" rel=\"stylesheet\"> <link rel=\"stylesheet\" href=\"\/etc.clientlibs\/trendresearch\/clientlibs\/clientlib-trendresearch.min.css\" type=\"text\/css\"> <meta property=\"og:url\" content=\"https:\/\/www.trendmicro.com\/en_us\/research\/22\/l\/app-defense-alliance.html\"><br \/>\n<meta property=\"og:title\" content=\"Trend Joining App Defense Alliance Announced by Google\"><br \/>\n<meta property=\"og:description\" content=\"Google announced Trend Micro will be joining their App Defense Alliance (ADA) to help improve their ability to identify malicious apps - read more about this announcement.\"><br \/>\n<meta property=\"og:site_name\" content=\"Trend Micro\"><br \/>\n<meta property=\"og:image\" content=\"https:\/\/www.trendmicro.com\/content\/dam\/trendmicro\/global\/en\/research\/thumbnails\/22\/app-defense-alliance.png\"><br \/>\n<meta property=\"og:locale\" content=\"en_US\"> <meta name=\"twitter:card\" content=\"summary_large_image\"><br \/>\n<meta name=\"twitter:site\" content=\"@TrendMicro\"><br \/>\n<meta name=\"twitter:title\" content=\"Trend Joining App Defense Alliance Announced by Google\"><br \/>\n<meta name=\"twitter:description\" content=\"Google announced Trend Micro will be joining their App Defense Alliance (ADA) to help improve their ability to identify malicious apps - read more about this announcement.\"><br \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.trendmicro.com\/content\/dam\/trendmicro\/global\/en\/research\/thumbnails\/22\/app-defense-alliance.png\"> <\/head> <body class=\"articlepage page basicpage context-business\" id=\"readabilityBody\" readability=\"49.076660988075\"> <!-- Page Scroll: Back to Top --> <a id=\"page-scroll\" title=\"VerticalPageScroll\" href=\"javascript:jumpScroll($(this).scrollTop());\"> <span class=\"icon-chevron-up\"><\/span> <\/a> <!-- \/* Data Layer *\/ --> <\/p>\n<div class=\"root responsivegrid\">\n<div class=\"aem-Grid aem-Grid--12 aem-Grid--default--12 \">\n<div class=\"articleBodyNoHero aem-GridColumn aem-GridColumn--default--12\">\n<div class=\"research-layout article container\" role=\"contentinfo\">\n<article class=\"research-layout--wrapper row\" data-article-pageid=\"1189482034\">\n<div class=\"col-xs-12 col-md-12 one-column\">\n<div class=\"col-xs-12 col-md-12\" readability=\"7.7770897832817\">\n<div class=\"article-details\" role=\"heading\" readability=\"34.996904024768\"> <span class=\"article-details__bar\" role=\"img\"><\/span> <\/p>\n<p class=\"article-details__display-tag\">Malware<\/p>\n<p class=\"article-details__description\">Trend Micro\u2019s participation in Google\u2019s App Defense Alliance will ensure the security of customers by preventing malicious apps from being made available on the Google Play Store.<\/p>\n<p class=\"article-details__author-by\">By: Jon Clay <time class=\"article-details__date\">December 15, 2022<\/time> <span>Read time: <\/span><span class=\"eta\"><\/span> (<span class=\"words\"><\/span> words) <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<hr class=\"research-layout-divider\"> <main class=\"main--content col-xs-12 col-md-8 col-md-push-2\"> <\/p>\n<div class=\"richText\" readability=\"43.248142250531\">\n<div readability=\"33.043524416136\">\n<p>On December 1, 2022, Google <a href=\"https:\/\/security.googleblog.com\/2022\/12\/app-defense-alliance-expansion.html\" target=\"_blank\" rel=\"noopener\">announced<\/a> Trend Micro will be joining their <a href=\"https:\/\/security.googleblog.com\/2019\/11\/the-app-defense-alliance-bringing.html\" target=\"_blank\" rel=\"noopener\">App Defense Alliance<\/a> (ADA) to help improve their ability to identify malicious apps before they are published to the Google Play store. Trend Micro will be pre-scanning apps utilizing our Mobile App Reputation Service (MARS). We\u2019re proud to be asked to support this alliance and join the other members who are part of this program which supports Trend Micro\u2019s mission to make the World safe for exchanging digital information.<\/p>\n<p><a href=\"https:\/\/mars.trendmicro.com\/\" target=\"_blank\" rel=\"noopener\">MARS<\/a>, initially developed and launched in 2012. protects our mobile customers by supporting a reputation service that checks any apps on their mobile devices. This uses a process whereby a query is sent by the customer to MARS, which then responds with a detection of whether the app is good, bad, or unknown. If unknown, we utilize threat intelligence to quickly make a determination. MARS received over 47 billion queries in 2021 resulting in 37 million malicious app detections. As of September 2022, MARS has received over 36 billion queries and made 27 million detections.<\/p>\n<p>Trend Micro mobile researchers are regularly publishing <a href=\"https:\/\/www.trendmicro.com\/en_us\/research.html\">articles and reports<\/a> on mobile threats to help people better understand what this threat landscape looks like. Trend Micro will continue to invest in our research and development both in human capital and technology like artificial intelligence and machine learning to improve the mobile ecosystem. As one of the largest pure cybersecurity vendors in the world, this investment and focus allows us to protect both our partners like Google and our customers from cyber threats targeting them.<\/p>\n<p>As more and more consumers rely on their mobile devices and the apps installed for everyday work and play, this partnership will ensure they are protected from malicious actors around the world. Trend Micro looks forward to a long partnership with Google.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<section class=\"tag--list\">\n<p>Tags<\/p>\n<\/section>\n<p> <\/main> <\/article>\n<\/div>\n<\/div><\/div>\n<\/div>\n<p> <!-- \/* Core functionality javascripts, absolute URL to leverage Akamai CDN *\/ --> <!--For Modal-start--> <\/p>\n<p> <span>sXpIBdPeKzI9PC2p0SWMpUSM2NSxWzPyXTMLlbXmYa0R20xk<\/span> <\/p>\n<p> <!--For Modal-end--> <!-- Go to www.addthis.com\/dashboard to customize your tools --> <\/body> Read More <a href=\"https:\/\/www.trendmicro.com\/en_us\/research\/22\/l\/app-defense-alliance.html\">HERE<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trend Micro\u2019s participation in Google\u2019s App Defense Alliance will ensure the security of customers by preventing malicious apps from being made available on the Google Play Store. Read More HERE…<\/p>\n","protected":false},"author":2,"featured_media":49741,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_layout":"default_layout","footnotes":""},"categories":[61],"tags":[9510,9511,9522,9513,9581,9535],"class_list":["post-49740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trendmicro","tag-trend-micro-research-articles-news-reports","tag-trend-micro-research-cyber-threats","tag-trend-micro-research-expert-perspective","tag-trend-micro-research-malware","tag-trend-micro-research-mobile","tag-trend-micro-research-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trend Joining App Defense Alliance Announced by Google 2026 | ThreatsHub Cybersecurity News<\/title>\n<meta name=\"description\" content=\"ThreatsHub Cybersecurity News | ThreatsHub.org | Cloud 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