{"id":48105,"date":"2022-08-22T22:00:12","date_gmt":"2022-08-22T22:00:12","guid":{"rendered":"https:\/\/www.threatshub.org\/blog\/novant-health-admits-leak-of-1-3m-patients-info-to-facebook\/"},"modified":"2022-08-22T22:00:12","modified_gmt":"2022-08-22T22:00:12","slug":"novant-health-admits-leak-of-1-3m-patients-info-to-facebook","status":"publish","type":"post","link":"https:\/\/www.threatshub.org\/blog\/novant-health-admits-leak-of-1-3m-patients-info-to-facebook\/","title":{"rendered":"Novant Health admits leak of 1.3m patients&#8217; info to Facebook"},"content":{"rendered":"<p>Novant Health confirmed that it may have disclosed 1.3 million patients&#8217; sensitive data, including email addresses, phone numbers, financial information &#8211; even doctor&#8217;s appointment details &#8211; to Meta.<\/p>\n<p>This admission by the health-care network, which spans 800 hospitals and clinics across North Carolina, South Carolina and Georgia, follows a class action lawsuit against Meta that claims Facebook illegally received patient data from at least 664 hospital systems or medical providers.<\/p>\n<p>Novant finally copped to sending letters to &#8220;some of its patients following possible disclosure of protected health information (PHI) resulting from an incorrect configuration of a pixel, an online tracking tool,&#8221; in a <a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/www.prnewswire.com\/news-releases\/novant-health-notifies-patients-of-potential-data-privacy-incident-301609387.html\">statement<\/a> released late on Friday. A spokesperson later confirmed to <em>The Register<\/em> that 1.3 million patients received these letters.<\/p>\n<div aria-hidden=\"true\" class=\"adun\" data-pos=\"top\" data-raptor=\"condor\" data-xsm=\",fluid,mpu,\" data-sm=\",fluid,mpu,\" data-md=\",fluid,mpu,\"> <noscript> <a href=\"https:\/\/pubads.g.doubleclick.net\/gampad\/jump?co=1&amp;iu=\/6978\/reg_security\/front&amp;sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&amp;tile=2&amp;c=2YwQSHFwmO560sTlUVDfwGQAAAJY&amp;t=ct%3Dns%26unitnum%3D2%26raptor%3Dcondor%26pos%3Dtop%26test%3D0\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" src=\"https:\/\/pubads.g.doubleclick.net\/gampad\/ad?co=1&amp;iu=\/6978\/reg_security\/front&amp;sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&amp;tile=2&amp;c=2YwQSHFwmO560sTlUVDfwGQAAAJY&amp;t=ct%3Dns%26unitnum%3D2%26raptor%3Dcondor%26pos%3Dtop%26test%3D0\" alt> <\/a> <\/noscript> <\/div>\n<p>According to the healthcare firm, leaked data also potentially included computer IP addresses, emergency contact information, advanced care planning contacts, appointment types and dates, patients&#8217; physicians, and various information types into text boxes or selected from drop-down menus and buttons via its patient portal.<\/p>\n<div aria-hidden=\"true\" class=\"adun\" data-pos=\"top\" data-raptor=\"falcon\" data-xmd=\",fluid,mpu,leaderboard,\" data-lg=\",fluid,mpu,leaderboard,\" data-xlg=\",fluid,billboard,superleaderboard,mpu,leaderboard,\" data-xxlg=\",fluid,billboard,superleaderboard,brandwidth,brandimpact,leaderboard,mpu,\"> <noscript> <a href=\"https:\/\/pubads.g.doubleclick.net\/gampad\/jump?co=1&amp;iu=\/6978\/reg_security\/front&amp;sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&amp;tile=4&amp;c=44YwQSHFwmO560sTlUVDfwGQAAAJY&amp;t=ct%3Dns%26unitnum%3D4%26raptor%3Dfalcon%26pos%3Dmid%26test%3D0\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" src=\"https:\/\/pubads.g.doubleclick.net\/gampad\/ad?co=1&amp;iu=\/6978\/reg_security\/front&amp;sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&amp;tile=4&amp;c=44YwQSHFwmO560sTlUVDfwGQAAAJY&amp;t=ct%3Dns%26unitnum%3D426raptor%3Dfalcon%26pos%3Dmid%26test%3D0\" alt> <\/a> <\/noscript> <\/div>\n<div class=\"adun_eagle_desktop_story_wrapper\">\n<div aria-hidden=\"true\" class=\"adun\" data-pos=\"mid\" data-raptor=\"eagle\" data-xxlg=\",mpu,dmpu,\"> <noscript> <a href=\"https:\/\/pubads.g.doubleclick.net\/gampad\/jump?co=1&amp;iu=\/6978\/reg_security\/front&amp;sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&amp;tile=3&amp;c=33YwQSHFwmO560sTlUVDfwGQAAAJY&amp;t=ct%3Dns%26unitnum%3D3%26raptor%3Deagle%26pos%3Dmid%26test%3D0\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" src=\"https:\/\/pubads.g.doubleclick.net\/gampad\/ad?co=1&amp;iu=\/6978\/reg_security\/front&amp;sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&amp;tile=3&amp;c=33YwQSHFwmO560sTlUVDfwGQAAAJY&amp;t=ct%3Dns%26unitnum%3D3%26raptor%3Deagle%26pos%3Dmid%26test%3D0\" alt> <\/a> <\/noscript> <\/div>\n<\/p><\/div>\n<p>&#8220;The information did not include Social Security numbers or other financial information unless it was typed into a free text box by the user,&#8221; the statement said. &#8220;The letter sent to each patient will specifically state whether such financial information may have been involved.&#8221;<\/p>\n<p>Novant added that it&#8217;s not aware of any &#8220;improper use or attempted use&#8221; of patient info by Meta or any other third party.&nbsp;<\/p>\n<div aria-hidden=\"true\" class=\"adun\" data-pos=\"top\" data-raptor=\"falcon\" data-xsm=\",fluid,mpu,\" data-sm=\",fluid,mpu,\" data-md=\",fluid,mpu,\"> <noscript> <a href=\"https:\/\/pubads.g.doubleclick.net\/gampad\/jump?co=1&amp;iu=\/6978\/reg_security\/front&amp;sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&amp;tile=4&amp;c=44YwQSHFwmO560sTlUVDfwGQAAAJY&amp;t=ct%3Dns%26unitnum%3D4%26raptor%3Dfalcon%26pos%3Dmid%26test%3D0\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" src=\"https:\/\/pubads.g.doubleclick.net\/gampad\/ad?co=1&amp;iu=\/6978\/reg_security\/front&amp;sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&amp;tile=4&amp;c=44YwQSHFwmO560sTlUVDfwGQAAAJY&amp;t=ct%3Dns%26unitnum%3D426raptor%3Dfalcon%26pos%3Dmid%26test%3D0\" alt> <\/a> <\/noscript> <\/div>\n<p>However, considering that Meta, after being served with a subpoena, <a target=\"_blank\" href=\"https:\/\/www.theregister.com\/2022\/08\/10\/meta_abortion_charges\/\" rel=\"noopener\">handed over<\/a> Facebook chats between a Nebraska mother and her daughter that were later used to build a criminal case against the teen for getting a now-illegal abortion in her home state, &#8220;improper use&#8221; sounds very subjective.<\/p>\n<p>Following the breach, the healthcare giant added better &#8220;structure, governance and policies around the use of pixels and is taking actions to ensure this does not happen again.&#8221;<\/p>\n<p>Here&#8217;s what did happen, according to Novant.<\/p>\n<div aria-hidden=\"true\" class=\"adun\" id=\"story_eagle_xsm_sm_md_xmd_lg_xlg\" data-pos=\"mid\" data-raptor=\"eagle\" data-xsm=\",mpu,dmpu,\" data-sm=\",mpu,dmpu,\" data-md=\",mpu,dmpu,\" data-xmd=\",mpu,dmpu,\" data-lg=\",mpu,dmpu,\" data-xlg=\",mpu,dmpu,\"> <noscript> <a href=\"https:\/\/pubads.g.doubleclick.net\/gampad\/jump?co=1&amp;iu=\/6978\/reg_security\/front&amp;sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&amp;tile=3&amp;c=33YwQSHFwmO560sTlUVDfwGQAAAJY&amp;t=ct%3Dns%26unitnum%3D3%26raptor%3Deagle%26pos%3Dmid%26test%3D0\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" src=\"https:\/\/pubads.g.doubleclick.net\/gampad\/ad?co=1&amp;iu=\/6978\/reg_security\/front&amp;sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&amp;tile=3&amp;c=33YwQSHFwmO560sTlUVDfwGQAAAJY&amp;t=ct%3Dns%26unitnum%3D3%26raptor%3Deagle%26pos%3Dmid%26test%3D0\" alt> <\/a> <\/noscript> <\/div>\n<p>Back in May 2020, the healthcare corporation launched a promotional campaign to get more patients to sign up for its patient portal, ostensibly to make it easier for patients to receive care virtually at a time when in-person doctors&#8217; visits were extremely limited by the COVID-19 pandemic.<\/p>\n<p>This campaign involved Facebook advertisements and a tracking pixel \u2014 this is a piece of code used to track users activity on a particular website for marketing and analytics purposes \u2014&nbsp; on the Novant Health website. The pixel was supposed to track the Facebook ad campaign&#8217;s success. But this didn&#8217;t quite go as planned.&nbsp;<\/p>\n<p>&#8220;In this case, the pixel was configured incorrectly and may have allowed certain private information to be transmitted to Meta from the Novant Health website and MyChart portal,&#8221; Novant admitted.<\/p>\n<p>Once Novant realized the pixel had been sending patient information to Meta, the health-care company said it &#8220;immediately&#8221; disabled and removed the code, and then launched an investigation into what information had been shared with the social media giant.<\/p>\n<p>&#8220;Based on that investigation, Novant Health determined on June 17, 2022, that it was possible sensitive information or PHI might have been disclosed to Meta, depending upon a user&#8217;s activity within the Novant Health website and MyChart portal.&#8221;<\/p>\n<p>Shortly after, an anonymous hospital patient <a target=\"_blank\" href=\"https:\/\/www.theregister.com\/2022\/06\/20\/us_lawsuit_alleges_meta_tool\/\" rel=\"noopener\">filed a class-action lawsuit<\/a> against Meta, alleging Facebook received patient data from at least 664 hospital systems or medical providers in violation of the Health Insurance Portability and Accountability Act.<\/p>\n<p>&#8220;Facebook monetizes the information it receives through the Facebook Pixel deployed on medical providers&#8217; web properties by using it to generate highly-profitable targeted advertising on and off Facebook,&#8221; the lawsuit claims [<a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/regmedia.co.uk\/2022\/06\/20\/meta_class_action_propsoed_suit.pdf\">PDF<\/a>].<\/p>\n<p>According to Meta&#8217;s Terms and Conditions around <a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/www.facebook.com\/business\/help\/361948878201809?id=188852726110565\">sensitive health-care data<\/a>, its policies and filters block personal data and do not use it in their ad manager software.<\/p>\n<p>It says: &#8220;If Facebook&#8217;s signals filtering mechanism detects Business Tools data that it categorizes as potentially sensitive health-related data, the filtering mechanism is designed to prevent that data from being ingested into our ads ranking and optimization systems.&#8221; \u00ae<\/p>\n<p> READ MORE <a href=\"https:\/\/go.theregister.com\/feed\/www.theregister.com\/2022\/08\/22\/novant_meta_data\/\">HERE<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>But don&#8217;t worry, Zuck would never misuse this type of sensitive data Novant Health confirmed that it may have disclosed 1.3 million patients&#8217; sensitive data, including email addresses, phone numbers, financial information &#8211; even doctor&#8217;s appointment details &#8211; to Meta.\u2026 READ MORE HERE&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_layout":"default_layout","footnotes":""},"categories":[63],"tags":[],"class_list":["post-48105","post","type-post","status-publish","format-standard","hentry","category-the-register"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Novant Health admits leak of 1.3m patients&#039; info to Facebook 2026 | ThreatsHub Cybersecurity News<\/title>\n<meta name=\"description\" content=\"ThreatsHub Cybersecurity News | ThreatsHub.org | Cloud Security &amp; Cyber Threats Analysis Hub. 100% Free OSINT Threat Intelligent and Cybersecurity News.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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