Hacking the Crypto-monetized Web<\/title> <link href=\"https:\/\/fonts.googleapis.com\/css?family=Open+Sans:300,300i,400,400i,600\" rel=\"stylesheet\">\n<link href=\"\/\/customer.cludo.com\/css\/296\/1798\/cludo-search.min.css\" type=\"text\/css\" rel=\"stylesheet\"> <link rel=\"stylesheet\" href=\"\/etc.clientlibs\/trendresearch\/clientlibs\/clientlib-trendresearch.min.css\" type=\"text\/css\"> <meta property=\"og:url\" content=\"https:\/\/www.trendmicro.com\/en_us\/research\/22\/f\/hacking-the-crypto-monetized-web.html\"><br \/>\n<meta property=\"og:title\" content=\"Hacking the Crypto-monetized Web\"><br \/>\n<meta property=\"og:description\" content=\"What danger lies around the corner?\"><br \/>\n<meta property=\"og:site_name\" content=\"Trend Micro\"><br \/>\n<meta property=\"og:image\" content=\"https:\/\/www.trendmicro.com\/content\/dam\/trendmicro\/global\/en\/research\/thumbnails\/22\/hacking-crypto-monetized-web.png\"><br \/>\n<meta property=\"og:locale\" content=\"en_US\"> <meta name=\"twitter:card\" content=\"summary_large_image\"><br \/>\n<meta name=\"twitter:site\" content=\"@TrendMicro\"><br \/>\n<meta name=\"twitter:title\" content=\"Hacking the Crypto-monetized Web\"><br \/>\n<meta name=\"twitter:description\" content=\"What danger lies around the corner?\"><br \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.trendmicro.com\/content\/dam\/trendmicro\/global\/en\/research\/thumbnails\/22\/hacking-crypto-monetized-web.png\"> <\/head> <body class=\"articlepage page basicpage context-business\" id=\"readabilityBody\" readability=\"49.611004126547\">  <a id=\"page-scroll\" title=\"VerticalPageScroll\" href=\"javascript:jumpScroll($(this).scrollTop());\"> <span class=\"icon-chevron-up\"><\/span> <\/a>  <\/p>\n<div class=\"root responsivegrid\">\n<div class=\"aem-Grid aem-Grid--12 aem-Grid--default--12 \">\n<div class=\"articleBodyNoHero aem-GridColumn aem-GridColumn--default--12\">\n<div class=\"research-layout article container\" role=\"contentinfo\">\n<article class=\"research-layout--wrapper row\" data-article-pageid=\"1978309258\">\n<div class=\"col-xs-12 col-md-12 one-column\">\n<div class=\"col-xs-12 col-md-12\" readability=\"7.0645161290323\">\n<div class=\"article-details\" role=\"heading\" readability=\"32.967741935484\"> <span class=\"article-details__bar\" role=\"img\"><\/span> <\/p>\n<p class=\"article-details__display-tag\">Cyber Threats<\/p>\n<p class=\"article-details__description\">What danger lies around the corner?<\/p>\n<p class=\"article-details__author-by\">By: Jon Clay <time class=\"article-details__date\">June 30, 2022<\/time> <span>Read time: <\/span><span class=\"eta\"><\/span> (<span class=\"words\"><\/span> words) <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<hr class=\"research-layout-divider\"> <main class=\"main--content col-xs-12 col-md-8 col-md-push-2\"> <\/p>\n<div class=\"richText\" readability=\"49.196187331132\">\n<div readability=\"44.812368658061\">\n<p>The web is several decades old. But it largely still relies on the same method of monetization as it always has: advertising. However, things are changing thanks to the power of cryptocurrency and blockchain. It\u2019s what Trend Micro has coined the \u201ccrypto-monetized web\u201d (CMW). But where there\u2019s money to be made and users to be scammed, cybercrime is never far away. The key will be to head off cyber-threats before they have time to make a serious impact\u2014and that will require action from users and the online organizations they interact with.<\/p>\n<p><span class=\"body-subhead-title\">What is the CMW?<\/span><\/p>\n<p>In the CMW era, every internet user has a cryptocurrency-related monetary value. Users can spend currency on other people, like content creators, driving up their reputation value. Effectively, a user\u2019s online reputation becomes a tradeable good or investment opportunity, like company stock. There are already websites out there enabling this new paradigm.<\/p>\n<p><a href=\"https:\/\/bitcloutwhitepaper.com\/\"><span class=\"bs-modal\">Bitclout<\/span><\/a> is a Twitter-like website that has implemented just such a reputation system. While users can read, like and reshare content just as they would on Twitter, they also have the option to buy the Bitclout coins (currently known as DESO) of creators they like or think will make a good investment. There are other CMW-like versions of popular platforms like Facebook (<a href=\"https:\/\/priviprotocol.io\/\" target=\"_blank\" rel=\"noopener\">Privi<\/a>), YouTube (<a href=\"https:\/\/glass.xyz\/\" target=\"_blank\" rel=\"noopener\">Glass<\/a>) and Spotify (<a href=\"https:\/\/audius.co\/\" target=\"_blank\" rel=\"noopener\">Audius<\/a>). Some leverage common cryptocurrencies like Ethereum, while others have their own dedicated zones. In time, we could see the big platforms start to acquire these companies or develop their own home-grown CMW capabilities.<\/p>\n<p><span class=\"body-subhead-title\">Danger lurking<\/span><\/p>\n<p>Ye,t in the digital world, there are always individuals waiting to pounce. The Trend Micro report warns of several CMW attack scenarios, including:<\/p>\n<ul>\n<li><span class=\"rte-red-bullet\">Identity theft via hijacking user-profiles and stealing their cryptocurrency, or using popular accounts to spread malware and\/or scams<\/span><\/li>\n<li><span class=\"rte-red-bullet\">Fake content creation via account hijacking could have a higher impact given that many creators in the CMW world would have a tremendously loyal following<\/span><\/li>\n<li><span class=\"rte-red-bullet\">Pump and dump schemes would also be possible via account hijacking of popular creators or by using \u201cbots\u201d made up of low-value stolen or hijacked accounts. By artificially inflating the value of a creator account the criminal has already invested in at a low price, they can cash out with a windfall<\/span><\/li>\n<li><span class=\"rte-red-bullet\">Data breaches have become even more monetizable in the CMW world, where hackers could get hold of account log-ins for popular creators. The potential financial gain could even incentivize threat actors to break password hashes often stolen as part of these breaches<\/span><\/li>\n<li><span class=\"rte-red-bullet\">Money laundering would also be an attractive option for cyber-criminals looking to invest dubiously obtained funds in online user reputations before cashing out and moving on<\/span><\/li>\n<li><span class=\"rte-red-bullet\">Ransom could be another popular tactic in the CMW world if threat actors manage to hijack popular enough accounts. They could even threaten to reduce the reputational value of a hijacked account\u2014i.e., by posting offensive comments\u2014if the ransom isn\u2019t paid quickly enough<\/span><\/li>\n<\/ul>\n<p>To be clear, the CMW era may never dawn. But as with anything cybersecurity-related, the sooner we anticipate the threats and bake in mitigations, the better. To find out more, read our fascinating new paper on the topic: <a href=\"https:\/\/www.trendmicro.com\/vinfo\/tmr\/?\/us\/security\/news\/cybercrime-and-digital-threats\/the-crypto-monetized-web-a-forward-looking-thought-experiment\">The Crypto-monetized Web. A forward-looking thought experiment<\/a>.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<section class=\"tag--list\">\n<p>Tags<\/p>\n<\/section>\n<p> <\/main> <\/article>\n<\/div>\n<\/div><\/div>\n<\/div>\n<p>   <\/p>\n<p> <span>sXpIBdPeKzI9PC2p0SWMpUSM2NSxWzPyXTMLlbXmYa0R20xk<\/span> <\/p>\n<p>   <\/body> Read More <a href=\"https:\/\/www.trendmicro.com\/en_us\/research\/22\/f\/hacking-the-crypto-monetized-web.html\">HERE<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What danger lies around the corner? Read More HERE…<\/p>\n","protected":false},"author":2,"featured_media":47340,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_layout":"default_layout","footnotes":""},"categories":[61],"tags":[9511,9523,9577,9536,9562,9509,9531,9535],"class_list":["post-47339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trendmicro","tag-trend-micro-research-cyber-threats","tag-trend-micro-research-network","tag-trend-micro-research-phishing","tag-trend-micro-research-privacyrisks","tag-trend-micro-research-report","tag-trend-micro-research-research","tag-trend-micro-research-social-media","tag-trend-micro-research-web"],"yoast_head":"\n<title>Hacking the Crypto-monetized Web 2026 | ThreatsHub Cybersecurity News<\/title>\n<meta name=\"description\" content=\"ThreatsHub Cybersecurity News | ThreatsHub.org | Cloud Security & Cyber Threats Analysis Hub. 100% Free OSINT Threat Intelligent 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