{"id":42739,"date":"2021-09-08T06:57:00","date_gmt":"2021-09-08T06:57:00","guid":{"rendered":"http:\/\/995a83d8-28bb-4fdd-9b1a-1698c581a7ca"},"modified":"2021-09-08T06:57:00","modified_gmt":"2021-09-08T06:57:00","slug":"facebook-believes-accountability-and-investment-signals-it-is-taking-privacy-seriously","status":"publish","type":"post","link":"https:\/\/www.threatshub.org\/blog\/facebook-believes-accountability-and-investment-signals-it-is-taking-privacy-seriously\/","title":{"rendered":"Facebook believes accountability and investment signals it is taking privacy seriously"},"content":{"rendered":"<div><img decoding=\"async\" src=\"https:\/\/www.zdnet.com\/a\/hub\/i\/r\/2014\/10\/03\/2bb710ce-4b39-11e4-b6a0-d4ae52e95e57\/thumbnail\/770x578\/e0bb277dd10efcd89545f9c99d9878a5\/facebook-eye-privacy-sets-zaw2.png\" class=\"ff-og-image-inserted\"><\/div>\n<p>While a discussion paper on the Attorney-General&#8217;s review of Australia&#8217;s <em>Privacy Act 1988<\/em> <a href=\"https:\/\/www.zdnet.com\/article\/new-aussie-legislation-to-target-use-of-personal-information-by-social-media\/\" target=\"_blank\" rel=\"noopener\">remains outstanding<\/a>, Facebook has taken the opportunity to bust some so-called myths about the company&#8217;s approach to privacy.<\/p>\n<p>During a virtual briefing with media on Wednesday, the social media giant&#8217;s privacy and policy director Steve Satterfield said the company is on a &#8220;perpetual quest&#8221; to bust the myth that Facebook sells people&#8217;s data to advertisers or other third-parties. <\/p>\n<p>&#8220;It&#8217;s just false,&#8221; he said. <\/p>\n<p>&#8220;We do not sell people&#8217;s data. We never have.&#8221; <\/p>\n<p>In July 2019, the social media giant was <a href=\"https:\/\/www.zdnet.com\/article\/ftc-hits-facebook-with-record-5-billion-fine-for-user-privacy-violations\/\" target=\"_blank\" rel=\"noopener\">hit with a $5 billion fine<\/a> by the US Federal Trade Commission (FTC) for violating user privacy. The FTC investigation alleged that Facebook repeatedly used &#8220;deceptive disclosures and settings to undermine users&#8217; privacy preferences&#8221; in violation of its 2012 agreement with the FTC. It was that case that forced Facebook to agree to overhaul its consumer privacy practices.&nbsp;<\/p>\n<p>In that same year, Facebook paid a \u00a3500,000 fine issued to it by the UK Information Commissioner&#8217;s Office after an investigation into the <a href=\"https:\/\/www.zdnet.com\/article\/facebook-agrees-to-pay-500000-fine-over-cambridge-analytica\/\" target=\"_blank\" rel=\"noopener\">misuse of personal data in political campaigns<\/a>. <\/p>\n<p>Satterfield added another &#8220;myth&#8221; that still exists in &#8220;certain parts of the world&#8221; &#8212; and unsure whether that includes Australia or not &#8212; that should be clarified is Facebook is anti-regulation.&nbsp;<\/p>\n<section class=\"sharethrough-top placeholder\" data-component=\"medusaContentRecommendation\" data-medusa-content-recommendation-options=\"{&quot;promo&quot;:&quot;promo_zd_recommendation_sharethrough_top_in_article_desktop&quot;,&quot;spot&quot;:&quot;dfp-in-article&quot;}\"> <\/section>\n<p>&#8220;That&#8217;s actually quite the opposite. We are very vocally pro-regulation, including around privacy,&#8221; Satterfield said. <\/p>\n<p>He pointed out, for instance, that the company believes a globally consistent approach to privacy regulation is necessary, noting that inconsistency is &#8220;both bad from a user&#8217;s perspective and it&#8217;s also bad from the business perspective&#8221;. <\/p>\n<p>&#8220;It&#8217;s really hard to build global services to accommodate the laws of individual cases, or in my case, in [US] states,&#8221; Satterfield said, noting that Europe&#8217;s General Data Protection Regulation (GDPR) is the &#8220;most influential piece of privacy legislation ever created&#8221;. <\/p>\n<p>The remarks echo Facebook&#8217;s submission for the Privacy Act review where it recommended that Australian privacy laws be reformed to make them <a href=\"https:\/\/www.zdnet.com\/article\/facebook-and-snap-inc-call-for-a-gdpr-aligned-australian-privacy-act\/\">more aligned with the GDPR<\/a>. <\/p>\n<p>Satterfield also took the opportunity to rattle off a slew of features that Facebook has introduced over the years to ensure that privacy is &#8220;built-in&#8221; to its products, including allowing Facebook users to easily delete past posts and download copies of their own information to Dropbox or Google Drive. Introducing a <a href=\"https:\/\/www.zdnet.com\/article\/facebook-brings-snapchat-like-view-once-photo-and-video-feature-to-whatsapp\/\">Snapchat-like view once<\/a> photo and view feature on WhatsApp was another one that Satterfield listed. <\/p>\n<p>But when asked by ZDNet about why Facebook&#8217;s emphasis on privacy considerations have really only surfaced in recent years &#8212; and not since the beginning &#8212; Satterfield said it was due to a couple of reasons. <\/p>\n<p>&#8220;Executive level accountability that is something that has happened by virtue of our settlement with the FTC, but it&#8217;s also I think more broadly reflective of executive investment in privacy,&#8221; he said. <\/p>\n<p>&#8220;I think it&#8217;s always been central \u2026 that has evolved in the time that I&#8217;ve been here now. We have a privacy board that is made up of product managers and engineers to work on privacy that didn&#8217;t exist when I got here. <\/p>\n<p>&#8220;I would say it&#8217;s those two things: It&#8217;s executive level investment and accountability &#8212; and I include our CEO Mark Zuckerberg &#8212; and technical investment in privacy.&#8221; <\/p>\n<p>Satterfield was brought into Facebook to work on privacy and public policy seven years ago &#8212; a decade after Facebook was first established.&nbsp; <\/p>\n<h3> Related Coverage <\/h3>\n<p> READ MORE <a href=\"https:\/\/www.zdnet.com\/article\/facebook-believes-accountability-and-investment-signals-it-is-taking-privacy-seriously\/#ftag=RSSbaffb68\">HERE<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social media giant Facebook says it has been throwing investment behind making sure user data is being protected.<br \/>\nREAD MORE HERE&#8230;<\/p>\n","protected":false},"author":2,"featured_media":42740,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_layout":"default_layout","footnotes":""},"categories":[62],"tags":[],"class_list":["post-42739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-zdnet-security"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook believes accountability and investment signals it is taking privacy seriously 2026 | ThreatsHub Cybersecurity News<\/title>\n<meta name=\"description\" content=\"ThreatsHub Cybersecurity News | ThreatsHub.org | Cloud Security &amp; Cyber Threats Analysis Hub. 100% Free OSINT Threat Intelligent and Cybersecurity News.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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