{"id":40699,"date":"2021-04-27T15:17:09","date_gmt":"2021-04-27T15:17:09","guid":{"rendered":"https:\/\/packetstormsecurity.com\/news\/view\/32234\/Apples-Privacy-Battle-With-Facebook-Just-Became-All-Out-War.html"},"modified":"2021-04-27T15:17:09","modified_gmt":"2021-04-27T15:17:09","slug":"apples-privacy-battle-with-facebook-just-became-all-out-war","status":"publish","type":"post","link":"https:\/\/www.threatshub.org\/blog\/apples-privacy-battle-with-facebook-just-became-all-out-war\/","title":{"rendered":"Apple’s Privacy Battle With Facebook Just Became All-Out War"},"content":{"rendered":"
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Apple and Facebook’s relationship status has gone way beyond “it’s complicated.”<\/p>\n

<\/span> James Martin\/CNET <\/span><\/figcaption><\/figure>\n

Apple and Facebook may be two of tech’s biggest companies, but on the surface they seem very different. Apple rang up most of its $274.5 billion in sales last year pushing iPhones, iPads, Mac computers and AirPods headphones. Facebook, meanwhile, sells few devices, and instead made nearly all its $85.9 billion from targeted online advertising. <\/p>\n

But there is one area where they cross paths, and now are crossing swords: the privacy of the people who use their products. And it’s led to bitter words between their top execs.<\/p>\n

On Monday, Apple released an update for its iPhones and iPads that strikes deep at the advertising world<\/a><\/span>. The new operating software, with the relatively benign names iOS 14.5 and iPadOS 14.5<\/a><\/span>, requires that app developers explicitly ask for permission to track users’ behavior<\/a><\/span> across the Apple’s App Store and internet. That strikes deep at Facebook’s business, which has been built over the past decade on technology designed to do exactly that, whether its users know it or not.<\/p>\n

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CNET Apple Report <\/p>\n<\/p><\/div>\n<\/p><\/div>\n

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Stay up-to-date on the latest news, reviews and advice on iPhones, iPads, Macs, services and software.<\/p>\n<\/p><\/div>\n<\/div>\n

What may have started as a policy disagreement has turned into one of Silicon Valley’s biggest feuds, with Apple CEO Tim Cook declaring that privacy should be a human right, and Facebook CEO Mark Zuckerberg saying that Apple’s demand will hurt small businesses and raise costs across the internet.<\/p>\n

“Every business starts with an idea, and being able to share that idea through personalized ads is a game changer for small businesses,” Facebook said in a blog post in February<\/a>. “Limiting the use of personalized ads would take away a vital growth engine for businesses.”<\/p>\n

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