{"id":40230,"date":"2021-03-30T20:53:07","date_gmt":"2021-03-30T20:53:07","guid":{"rendered":"https:\/\/www.threatshub.org\/blog\/browser-tracking-protections-wont-stop-tracking-warns-duckduckgo\/"},"modified":"2021-03-30T20:53:07","modified_gmt":"2021-03-30T20:53:07","slug":"browser-tracking-protections-wont-stop-tracking-warns-duckduckgo","status":"publish","type":"post","link":"https:\/\/www.threatshub.org\/blog\/browser-tracking-protections-wont-stop-tracking-warns-duckduckgo\/","title":{"rendered":"Browser tracking protections won&#8217;t stop tracking, warns DuckDuckGo"},"content":{"rendered":"<p>Eliminating third-party cookies will not stop companies from tracking web users, says DuckDuckGo, which claims it can help with its desktop browser extensions and mobile apps.<\/p>\n<p>In a <a href=\"https:\/\/spreadprivacy.com\/browser-privacy-protection\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">blog post<\/a> on Tuesday, the privacy-focused search biz explains that the much discussed plan by Google to <a href=\"https:\/\/www.theregister.com\/2020\/01\/14\/google_third_party_cookies_user_agent\/\" target=\"_blank\" rel=\"noopener noreferrer\">eliminate third-party cookies in Chrome<\/a> by the end of 2022, and related restrictions already implemented in browsers like Brave, Firefox, and Safari, will have a limited effect on marketers&#8217; online tracking efforts.<\/p>\n<div aria-hidden=\"true\" class=\"adun\" data-pos=\"top\" data-raptor=\"condor\" data-xsm=\",button,mpu,\" data-sm=\",button,mpu,\" data-md=\",button,banner_plus,mpu\"> <noscript> <a href=\"https:\/\/pubads.g.doubleclick.net\/gampad\/jump?co=1&amp;iu=\/6978\/reg_security\/front&amp;sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&amp;tile=2&amp;c=2YGPVkX1Xbqh0E1zY6ZI6QAAAAMk&amp;t=ct%3Dns%26unitnum%3D2%26raptor%3Dcondor%26pos%3Dtop%26test%3D0\" target=\"_blank\" rel=\"noopener noreferrer\"> <img decoding=\"async\" src=\"https:\/\/pubads.g.doubleclick.net\/gampad\/ad?co=1&amp;iu=\/6978\/reg_security\/front&amp;sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&amp;tile=2&amp;c=2YGPVkX1Xbqh0E1zY6ZI6QAAAAMk&amp;t=ct%3Dns%26unitnum%3D2%26raptor%3Dcondor%26pos%3Dtop%26test%3D0\" alt> <\/a> <\/noscript> <\/div>\n<blockquote class=\"pullquote\" readability=\"5\">\n<p>You have to actually block their trackers from loading in your browser when visiting other sites<\/p>\n<\/blockquote>\n<p>&#8220;To really stop Google and Facebook from tracking you on other websites, you have to actually block their trackers from loading in your browser when visiting other sites,&#8221; said Gabriel Weinberg, CEO of DuckDuckGo, <a href=\"https:\/\/twitter.com\/yegg\/status\/1376887280678342664?s=20\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">via Twitter<\/a>. &#8220;Just restricting them after they load (like preventing them from using third-party cookies) isn\u2019t enough.&#8221;<\/p>\n<div aria-hidden=\"true\" class=\"adun\" data-pos=\"mid\" data-raptor=\"eagle\" data-xsm=\",button,mpu_plusplus,\" data-sm=\",button,mpu_plusplus,\" data-md=\",button,mpu_plusplus,\"> <noscript> <a href=\"https:\/\/pubads.g.doubleclick.net\/gampad\/jump?co=1&amp;iu=\/6978\/reg_security\/front&amp;sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&amp;tile=3&amp;c=33YGPVkX1Xbqh0E1zY6ZI6QAAAAMk&amp;t=ct%3Dns%26unitnum%3D3%26raptor%3Deagle%26pos%3Dmid%26test%3D0\" target=\"_blank\" rel=\"noopener noreferrer\"> <img decoding=\"async\" src=\"https:\/\/pubads.g.doubleclick.net\/gampad\/ad?co=1&amp;iu=\/6978\/reg_security\/front&amp;sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&amp;tile=3&amp;c=33YGPVkX1Xbqh0E1zY6ZI6QAAAAMk&amp;t=ct%3Dns%26unitnum%3D3%26raptor%3Deagle%26pos%3Dmid%26test%3D0\" alt> <\/a> <\/noscript> <\/div>\n<p>Two of the most widely distributed trackers, Google Analytics tags and the <a href=\"https:\/\/www.facebook.com\/business\/learn\/facebook-ads-pixel\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Facebook pixel<\/a>, for example, can be implemented using first-party cookies, so they&#8217;re not blocked by third-party cookie limitations.<\/p>\n<p>Weinberg argues that merely the act of loading a tracker \u2013 a webpage script, an asset like an image, or a cookie file \u2013 is itself a major tracking event. &#8220;The tracker can get a lot up front including your device info (IP address, user agent, HTTP headers, etc.) as well as your info the site chooses to send with it (e.g., from first-party cookies).&#8221;<\/p>\n<p>Essentially, there are a lot of ways to track web users that don&#8217;t rely on third-party cookies, like IP addresses in combination with other network data that can be used to calculate a browser fingerprint or identifier.<\/p>\n<p>As we <a href=\"https:\/\/www.theregister.com\/2021\/02\/24\/dns_cname_tracking\/\" target=\"_blank\" rel=\"noopener noreferrer\">recently reported<\/a>, third-party marketing firms have increased in the use of CNAME DNS records to borrow subdomains from publishers so their cookies appear to originate from a first-party domain and don&#8217;t get blocked.<\/p>\n<p>And app developers in China have been <a href=\"https:\/\/www.theregister.com\/2021\/03\/17\/apple_china_tracking\/\" target=\"_blank\" rel=\"noopener noreferrer\">testing an identifier<\/a> called the China Anonymization ID, or CAID, as a way to recover the tracking capabilities that will be lost once Apple finally implements the App Tracking Transparency framework that has <a href=\"https:\/\/www.theregister.com\/2020\/12\/16\/facebook_apple_privacy\/\" target=\"_blank\" rel=\"noopener noreferrer\">so alarmed<\/a> Facebook, Google, and other marketers.<\/p>\n<p>Weinberg notes that the technology Google has in mind to replace the third-party cookie, like its Federated Learning of Cohorts (<a target=\"_blank\" href=\"https:\/\/www.theregister.com\/2021\/03\/05\/eff_google_floc\/\" rel=\"noopener noreferrer\">FLoC<\/a>) scheme and related supposedly privacy-preserving ad delivery techniques, may still be useful for tracking. He argues that FLoC \u2013 which aims to assign interest group identifiers to users \u2013 can be combined with an IP address to become a unique identifier.<\/p>\n<div class=\"promo_article\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/regmedia.co.uk\/2021\/03\/16\/shutterstock_duck_duck_google.jpg?x=174&amp;amp;y=115&amp;amp;crop=1\" width=\"174\" height=\"115\" alt=\"DuckDuckGo app on a smartphone screen next to Google search app and a finger touching it. Selective focus.\"><\/p>\n<h2 title=\"Google reveals how much personal data' collected in Chrome, Google app. 'No wonder they wanted to hide it'\">Apple&#8217;s app transparency rules: Google&#8217;s privacy labels for Chrome and Search on iOS highlighted by DuckDuckGo<\/h2>\n<p><a href=\"https:\/\/www.theregister.com\/2021\/03\/16\/keep_scrolling_googles_privacy_labels\/\"><span>READ MORE<\/span><\/a><\/div>\n<p>&#8220;So any tracker that gets both [a FLoC cohort identifier and an IP address] can easily uniquely track and behaviorally target exceptionally well without third-party cookies or anything else,&#8221; he <a href=\"https:\/\/twitter.com\/yegg\/status\/1376891226964828173?s=20\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">said<\/a>.<\/p>\n<p>The <a href=\"https:\/\/duckduckgo.com\/app\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">DuckDuckGo tracker blocking app<\/a> for mobile devices and desktop browser extensions can prevent trackers from loading, which not only serves to improve privacy but also speeds up page load times considerably.<\/p>\n<p>In a page load time test of WebMD.com, the DuckDuckGo extension cut page load times for Chrome, Firefox, and Safari (with default settings) from 20.2, 15.3, and 13.1 seconds to 9.9, 9.1, and 7.5 respectively, or 46 per cent on average.<\/p>\n<p>The extension reduced browsing data transferred by an average of 34 per cent and cut the number of browser requests for files per page load in Chrome, Firefox, and Safari respectively from 567, 602, and 411 to 164, 198, and 181, an average file count reduction of 66 per cent.<\/p>\n<p>Enhanced web performance has long been a selling point for content blocking, ad blocking, and privacy extensions, many of which like uBlock Origin also prevent trackers from loading. But Weinberg points out that DuckDuckGo&#8217;s software only blocks trackers and doesn&#8217;t interfere with &#8220;non-creepy ads.&#8221;<\/p>\n<div aria-hidden=\"true\" class=\"adun\" data-pos=\"top\" data-raptor=\"falcon\" data-xsm=\",button,dbutton,mpu_plus,dmpu,\" data-sm=\",button,dbutton,mpu_plus,dmpu,\" data-md=\",button,dbutton,mpu_plus,dmpu,\"> <noscript> <a href=\"https:\/\/pubads.g.doubleclick.net\/gampad\/jump?co=1&amp;iu=\/6978\/reg_security\/front&amp;sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&amp;tile=4&amp;c=44YGPVkX1Xbqh0E1zY6ZI6QAAAAMk&amp;t=ct%3Dns%26unitnum%3D4%26raptor%3Dfalcon%26pos%3Dmid%26test%3D0\" target=\"_blank\" rel=\"noopener noreferrer\"> <img decoding=\"async\" src=\"https:\/\/pubads.g.doubleclick.net\/gampad\/ad?co=1&amp;iu=\/6978\/reg_security\/front&amp;sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&amp;tile=4&amp;c=44YGPVkX1Xbqh0E1zY6ZI6QAAAAMk&amp;t=ct%3Dns%26unitnum%3D426raptor%3Dfalcon%26pos%3Dmid%26test%3D0\" alt> <\/a> <\/noscript> <\/div>\n<p>&#8220;DuckDuckGo is highly profitable based just on serving non-creepy contextual ads,&#8221; he <a href=\"https:\/\/twitter.com\/yegg\/status\/1376893299437535234?s=20\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">said<\/a>. &#8220;We believe in a future where these types of ads are normal again, and think this future can be similarly profitable for publishers.&#8221; \u00ae<\/p>\n<p> READ MORE <a href=\"https:\/\/go.theregister.com\/feed\/www.theregister.com\/2021\/03\/30\/duckduckgo_tracking_protection_claims\/\">HERE<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Privacy don&#8217;t like it, block the tracker, block the tracker Eliminating third-party cookies will not stop companies from tracking web users, says DuckDuckGo, which claims it can help with its desktop browser extensions and mobile apps.\u2026 READ MORE HERE&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_layout":"default_layout","footnotes":""},"categories":[63],"tags":[],"class_list":["post-40230","post","type-post","status-publish","format-standard","hentry","category-the-register"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Browser tracking protections won&#039;t stop tracking, warns DuckDuckGo 2026 | ThreatsHub Cybersecurity News<\/title>\n<meta name=\"description\" content=\"ThreatsHub Cybersecurity News | ThreatsHub.org | Cloud Security &amp; Cyber Threats Analysis Hub. 100% Free OSINT Threat Intelligent and Cybersecurity 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