{"id":35506,"date":"2020-06-13T12:00:08","date_gmt":"2020-06-13T12:00:08","guid":{"rendered":"http:\/\/bae95fb0-2c31-4394-abe1-cf5cdc7094ba"},"modified":"2020-06-13T12:00:08","modified_gmt":"2020-06-13T12:00:08","slug":"burger-king-finds-a-disturbing-way-to-get-people-to-stay-home","status":"publish","type":"post","link":"https:\/\/www.threatshub.org\/blog\/burger-king-finds-a-disturbing-way-to-get-people-to-stay-home\/","title":{"rendered":"Burger King finds a disturbing way to get people to stay home"},"content":{"rendered":"<p><span class=\"img aspect-set\"><img decoding=\"async\" src=\"https:\/\/zdnet4.cbsistatic.com\/hub\/i\/2018\/11\/30\/33999721-a95d-4f04-8ed0-7c25dc472127\/9-burger-king-eileen-brown-zdnet.png\" class alt=\"Top tips to keep safe around your voice assistant ZDNet\"><\/span><\/p>\n<p><span class=\"caption\">Is it worth giving up your privacy for? Of course it is.<\/span><\/p>\n<p><span class=\"credit\">Burger King<\/span><\/p>\n<p>We&#8217;re all very particular about our privacy.<\/p>\n<p>Well, at least we say we are.<\/p>\n<p>Yet the <span class=\"link\"><a href=\"https:\/\/www.zdnet.com\/topic\/coronavirus-business-and-technology-in-a-pandemic\/\" data-omniture-track=\"moduleClick\" data-omniture-track-data=\"{&quot;moduleInfo&quot;: &quot;link_anchor&quot;, &quot;pageType&quot;: &quot;article&quot;}\">Coronavirus crisis<\/a><\/span> has forced us to examine which principles we&#8217;ll stand up for. And which principles we&#8217;ll happily give up without a qualm.<\/p>\n<p>In countries like South Korea, citizens <a href=\"https:\/\/www.zdnet.com\/article\/contact-tracing-app-how-much-difference-will-it-really-make\/\" target=\"_blank\" rel=\"noopener noreferrer\">have gladly allowed themselves to be traced<\/a> in order to help the common good in fighting the virus. Yes, they&#8217;ve given up privacy. They hope their commitment to the nation&#8217;s health won&#8217;t be taken advantage of by unscrupulous officials.<\/p>\n<p>Burger King must have thought long and hard about this. How could the brand get people to give up their location data without fearing they were being told <a href=\"https:\/\/www.thefreedictionary.com\/whopper\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" data-component=\"externalLink\">a whopper<\/a>?<\/p>\n<p>The burger chain chose a classic route. Bribery.<\/p>\n<p>Burger King&#8217;s Brazilian arm <a href=\"https:\/\/www.youtube.com\/watch?v=UjlDJ84dQPc&amp;feature=emb_logo\" target=\"_blank\" rel=\"noopener noreferrer\" data-component=\"externalLink\">asked customers to download its app<\/a> and allow the chain to check, via geolocation data, whether they were actually, really sheltering in place and being distantly responsible.<\/p>\n<section class=\"shortcode media-source\">\n<p><iframe width=\"500\" height=\"282\" frameborder=\"0\" allowfullscreen=\"true\" title=\"YouTube content\" id=\"iframe_youtube\" class=\"optanon-category-3\" data-src=\"https:\/\/www.youtube.com\/embed\/UjlDJ84dQPc\">[embedded content]<\/iframe> <\/p>\n<\/section>\n<section class=\"sharethrough-top\" data-component=\"medusaContentRecommendation\" data-medusa-content-recommendation-options=\"{&quot;promo&quot;:&quot;promo_zd_recommendation_sharethrough_top_in_article_desktop&quot;,&quot;spot&quot;:&quot;dfp-in-article&quot;}\">\n<\/section>\n<p>Would you let your government do it? Oh, I don&#8217;t know. Especially if your government is headed by a noisy, shifty character. Perhaps someone such as, say, Brazilian president Jair Bolsonaro.<\/p>\n<p>But Burger King has something that Bolsonaro doesn&#8217;t &#8212; free food and other rewards.<\/p>\n<p>Yes, if Burger King&#8217;s surveillance team concludes that you&#8217;ve been an upstanding, socially distanced person it&#8217;ll offer you little somethings. And even a whopping great combo meal. For free.<\/p>\n<p>Brazil has been severely hit by the virus, though no one is entirely sure how severely. It took <a href=\"https:\/\/www.cbs17.com\/news\/brazil-ministry-ordered-to-resume-publishing-full-virus-data\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" data-component=\"externalLink\">a court order for the government to resume publishing actual data<\/a>.<\/p>\n<p>Yet here is Burger King utilizing the psychologically astute burger-and-stick strategy &#8212; with the help of convenient technology &#8212; in order to help the common good.<\/p>\n<p>&#8220;Even with the social distancing recommendation, we want to be present in people&#8217;s daily lives in a relevant way,&#8221; Thais Nicolau, director of communication and innovation at Burger King Brazil <a href=\"https:\/\/www.thedrum.com\/news\/2020\/06\/10\/geolocation-data-helps-burger-king-reward-those-who-stay-home-the-longest\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" data-component=\"externalLink\">told <em>the Drum<\/em><\/a>.<\/p>\n<p>That&#8217;s the beauty of technology. It allows corporations to be remote, but present. Sadly, sometimes that means ever-present.<\/p>\n<p>We give up our geolocation details so regularly &#8212; and so unknowingly &#8212; that perhaps one shouldn&#8217;t be disturbed by Burger King&#8217;s ingenuity.<\/p>\n<p>But do you really want your local Burger King to know where you are all day? What if they mock you the next time you&#8217;re at the drive-thru?<\/p>\n<p> READ MORE <a href=\"https:\/\/www.zdnet.com\/article\/burger-king-finds-a-disturbing-way-to-get-people-to-stay-home\/#ftag=RSSbaffb68\">HERE<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What does it take to persuade people to give up their geolocation data? Just a little technology and psychology, it seems.<br \/>\nREAD MORE HERE&#8230;<\/p>\n","protected":false},"author":2,"featured_media":35507,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_layout":"default_layout","footnotes":""},"categories":[62],"tags":[],"class_list":["post-35506","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-zdnet-security"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Burger King finds a disturbing way to get people to stay home 2026 | ThreatsHub Cybersecurity News<\/title>\n<meta name=\"description\" content=\"ThreatsHub Cybersecurity News | ThreatsHub.org | Cloud Security &amp; Cyber Threats Analysis Hub. 100% Free OSINT Threat Intelligent and Cybersecurity News.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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