{"id":28941,"date":"2019-09-04T21:13:34","date_gmt":"2019-09-04T21:13:34","guid":{"rendered":"https:\/\/www.threatshub.org\/blog\/brave-accuses-google-of-trampling-europes-gdpr-with-stealthy-netizen-stalking-adverts\/"},"modified":"2019-09-04T21:13:34","modified_gmt":"2019-09-04T21:13:34","slug":"brave-accuses-google-of-trampling-europes-gdpr-with-stealthy-netizen-stalking-adverts","status":"publish","type":"post","link":"https:\/\/www.threatshub.org\/blog\/brave-accuses-google-of-trampling-europes-gdpr-with-stealthy-netizen-stalking-adverts\/","title":{"rendered":"Brave accuses Google of trampling Europe&#8217;s GDPR with stealthy netizen-stalking adverts"},"content":{"rendered":"<p>Brave, the maker of a Chromium-based browser with a focus on privacy, claims advertising giant Google flouts Europe&#8217;s data protection rules by effectively leaking netizens&#8217; web browsing activities to advertisers.<\/p>\n<p>In <a target=\"_blank\" rel=\"nofollow noopener noreferrer\" href=\"https:\/\/brave.com\/google-gdpr-workaround\/\">an essay<\/a> published on Wednesday, Brave&#8217;s chief policy officer Johnny Ryan said Google\u2019s Authorized Buyers real-time bidding (RTB) system \u2013 which is used by millions of websites to serve ads to visitors \u2013 &#8220;broadcasts personal data&#8221; about those visitors to thousands of ad-industry companies all day, every day.<\/p>\n<p>Said data can be used to track netizens as they surf across the web, from site to site, in violation of the EU General Data Protection Regulation (<a target=\"_blank\" rel=\"nofollow noopener noreferrer\" href=\"https:\/\/ec.europa.eu\/info\/law\/law-topic\/data-protection\/data-protection-eu_en\">GDPR<\/a>), Ryan claimed.<\/p>\n<p>Google <a target=\"_blank\" rel=\"nofollow noopener noreferrer\" href=\"https:\/\/safety.google\/privacy\/ads-and-data\/\">states<\/a> that when it shares marketing data it does so &#8220;without identifying you personally to advertisers or other third parties.&#8221; Non-personal data shared in an RTB broadcast may include data about income, age and gender, habits, social media influence, ethnicity, sexual orientation, religion or political affiliation. That&#8217;s how interest-based adverts are targeted at folks: when you land on a webpage that uses Google&#8217;s RTB, a package vaguely describing you is emitted to advertisers, whose automated systems bid slivers of money in real time to show you an ad that is, hopefully, relevant to your life.<\/p>\n<p>Google insists that partners abide by <a target=\"_blank\" rel=\"nofollow noopener noreferrer\" href=\"https:\/\/developers.google.com\/authorized-buyers\/rtb\/cookie-guide\">its policies<\/a>, which ban the identification and profiling of internet users using this shared information.<\/p>\n<p>But Ryan suggests self-regulation is insufficient. He notes Google&#8217;s Authorized Buyers system, active over some 8.4m websites, appends a string of characters to Push Page URLs that third parties can use as an identifier. The string does not provide actual personal information like a name or address; rather it&#8217;s a unique pseudonymous marker that, when combined with other Google cookies, can be used for tracking user activities across websites.<\/p>\n<p>In the US, this isn&#8217;t illegal; but it&#8217;s an alleged violation of Europe&#8217;s rules. Ryan provided this latest finding to supplement evidence submitted in a September 2018 complaint to the Irish Data Protection Commission (DPC). In May, this year, the DPC <a target=\"_blank\" rel=\"nofollow noopener noreferrer\" href=\"https:\/\/www.dataprotection.ie\/en\/news-media\/press-releases\/data-protection-commission-opens-statutory-inquiry-google-ireland-limited\">opened an investigation<\/a> into Google&#8217;s GDPR compliance.<\/p>\n<div class=\"promo_article\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/regmedia.co.uk\/2018\/10\/29\/shutterstock_train_crowdss.jpg?x=174&amp;y=115&amp;crop=1\" width=\"174\" height=\"115\" alt=\"crowds amass at london kings cross station\"><\/p>\n<h2 title=\"More unregulated creepycams blight London\">Plot twist: Google&#8217;s not spying on King&#8217;s Cross with facial recognition tech, but its landlord is<\/h2>\n<p><a href=\"https:\/\/www.theregister.co.uk\/2019\/08\/12\/facial_recognition_kings_cross_london\/\"><span>READ MORE<\/span><\/a><\/div>\n<p>The mechanism by which Google is said to pass identifiers to partners, Ryan claims, is known as a hidden <a target=\"_blank\" rel=\"nofollow noopener noreferrer\" href=\"https:\/\/brave.com\/wp-content\/uploads\/files_2019-9-2\/sample_push_page_from_session.txt\">Push Page<\/a>, which loads without being seen by the website visitors and initiates network requests to various programmatic ad services. Push Pages get served from a Google domain as HTML files named &#8220;cookie_push.html.&#8221;<\/p>\n<p>&#8220;Each Push Page is made distinctive by a code of almost two thousand characters, which Google adds at the end to uniquely identify the person that Google is sharing information about,&#8221; Ryan explained in his post. &#8220;This, combined with other cookies supplied by Google, allows companies to pseudonymously identify the person in circumstances where this would not otherwise be possible.&#8221;<\/p>\n<p>Companies invited to access a Push Page, Ryan says, all receive the same identifier for the person profiled, allowing them to cross-reference their internal profiles and trade them for a broad view of a user&#8217;s online activity.<\/p>\n<p>Asked to comment, a Google spokesperson disputed Ryan&#8217;s characterization of Push Pages. &#8220;A cookie_push is not an ID and not an identifier,&#8221; a spokesperson said in an email to <em>The Register<\/em>. &#8220;It is a parameter for measuring end-to-end latency.&#8221;<\/p>\n<p>&#8220;We do not serve personalized ads or send bid requests to bidders without user consent,&#8221; Google&#8217;s spokesperson continued. &#8220;The Irish DPC \u2013 as Google&#8217;s lead <a target=\"_blank\" rel=\"nofollow noopener noreferrer\" href=\"https:\/\/ec.europa.eu\/info\/law\/law-topic\/data-protection\/reform\/what-are-data-protection-authorities-dpas_en\">DPA<\/a> \u2013 and the UK <a target=\"_blank\" rel=\"nofollow noopener noreferrer\" href=\"https:\/\/ico.org.uk\/about-the-ico\/\">ICO<\/a> are already looking into real time bidding in order to assess its compliance with GDPR. We welcome that work and are co-operating in full.&#8221;<\/p>\n<p>The DPC did not immediately respond to a request for comment.<\/p>\n<p>According to The Washington Post, more than half the State Attorneys General in the US are expected to announce an antitrust investigation into Google&#8217;s business practices next week. \u00ae<\/p>\n<p>READ MORE <a href=\"http:\/\/go.theregister.com\/feed\/www.theregister.co.uk\/2019\/09\/04\/google_gdpr_brave\/\">HERE<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our ads? Stomping on people&#8217;s privacy? Never! Not us! sobs search giant Brave, the maker of a Chromium-based browser with a focus on privacy, claims advertising giant Google flouts Europe&#8217;s data protection rules by effectively leaking netizens&#8217; web browsing activities to advertisers.\u2026 READ MORE HERE&#8230;<\/p>\n","protected":false},"author":2,"featured_media":28942,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_layout":"default_layout","footnotes":""},"categories":[63],"tags":[],"class_list":["post-28941","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-register"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brave accuses Google of trampling Europe&#039;s GDPR with stealthy netizen-stalking adverts 2026 | ThreatsHub Cybersecurity News<\/title>\n<meta name=\"description\" content=\"ThreatsHub 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