{"id":24633,"date":"2019-01-24T15:35:19","date_gmt":"2019-01-24T15:35:19","guid":{"rendered":"https:\/\/www.threatshub.org\/blog\/colour-us-shocked-google-in-e50m-gdpr-fine-appeal-bombshell\/"},"modified":"2019-01-24T15:35:19","modified_gmt":"2019-01-24T15:35:19","slug":"colour-us-shocked-google-in-e50m-gdpr-fine-appeal-bombshell","status":"publish","type":"post","link":"https:\/\/www.threatshub.org\/blog\/colour-us-shocked-google-in-e50m-gdpr-fine-appeal-bombshell\/","title":{"rendered":"Colour us shocked: Google in \u20ac50m GDPR fine appeal bombshell"},"content":{"rendered":"<p>Google is to appeal the \u20ac50m data protection fine handed down to it by the French data protection agency earlier this week.<\/p>\n<p>The search giant claimed it had &#8220;worked hard&#8221; to create a transparent and straightforward GDPR consent process for its ads personalisation settings, and was &#8220;concerned about the impact of this ruling on publishers, original content creators and tech companies in Europe and beyond&#8221;.<\/p>\n<div class=\"promo_article\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/regmedia.co.uk\/2016\/01\/13\/money.jpg?x=174&amp;y=115&amp;crop=1\" width=\"174\" height=\"115\" alt=\"Euros\"\/><\/p>\n<h2 title=\"CNIL brands ad personalisation consent invalid, slams lack of transparency\">French data watchdog dishes out largest GDPR fine yet: Google ordered to hand over \u20ac50m<\/h2>\n<p><a href=\"https:\/\/www.theregister.co.uk\/2019\/01\/21\/google_50m_cnil_gdpr\/\"><span>READ MORE<\/span><\/a><\/div>\n<p>For these reasons, Google said it had chosen to appeal. This will be heard by the Conseil d&#8217;Etat, which may decide to refer some of the questions to the Court of Justice to the European Union.<\/p>\n<p>The French data protection agency, CNIL, said that Google had offered users inadequate information, spreading it across multiple pages, and had failed to gain valid consent for ads personalisation.<\/p>\n<p>It said that consent cannot be valid because it isn&#8217;t unambiguous or specific \u2013 the choice for personalisation is a pre-ticked box, and users must give full agreement to the Terms of Service and data processing in the Privacy Policy, rather than to unbundled purposes.<\/p>\n<p>This is not dissimilar to a number of other organisations&#8217; consents, and since the ruling there have been widespread questions over the impact it will have on other industries, such as publishers.<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\" readability=\"7.8892405063291\">\n<p lang=\"en\" dir=\"ltr\">Very hard to find a European advertiser who lives up to these standards. Maybe they are just starting with the biggest, but if CNIL doesn&#8217;t fine any EU-based ad networks in the coming months we know GDPR is about competition policy, not privacy. <a href=\"https:\/\/t.co\/x7V5gjgezW\">https:\/\/t.co\/x7V5gjgezW<\/a><\/p>\n<p>\u2014 Alex Stamos (@alexstamos) <a href=\"https:\/\/twitter.com\/alexstamos\/status\/1087374904213696512?ref_src=twsrc%5Etfw\">January 21, 2019<\/a><\/p><\/blockquote>\n<p>Meanwhile, chief commercial officer of the <em>Financial Times<\/em> Jon Slade told <a target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/digiday.com\/media\/google-gdpr-media-execs\/\">Digiday<\/a> that other publishers would be &#8220;crazy not to look at this strong enforcement of GDPR and double-check themselves&#8221;.<\/p>\n<p>Google is also facing another GDPR probe, as the Swedish data protection agency this week <a target=\"_blank\" href=\"https:\/\/www.theregister.co.uk\/2019\/01\/23\/google_gdpr_probe_sweden\/\">announced<\/a> an investigation into its slurping of location and web histories. \u00ae<\/p>\n<p>READ MORE <a href=\"http:\/\/go.theregister.com\/feed\/www.theregister.co.uk\/2019\/01\/24\/google_to_appeal_50m_gdpr_fine\/\">HERE<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Didn&#8217;t see that coming Google is to appeal the \u20ac50m data protection fine handed down to it by the French data protection agency earlier this week.\u2026 READ MORE HERE&#8230;<\/p>\n","protected":false},"author":2,"featured_media":24634,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_layout":"default_layout","footnotes":""},"categories":[63],"tags":[],"class_list":["post-24633","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-register"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Colour us shocked: Google in \u20ac50m 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