{"id":24584,"date":"2019-01-22T14:30:08","date_gmt":"2019-01-22T14:30:08","guid":{"rendered":"https:\/\/www.threatshub.org\/blog\/stalk-my-pals-on-social-media-and-youll-know-that-the-next-words-out-of-my-mouth-will-be-banana-hammock\/"},"modified":"2019-01-22T14:30:08","modified_gmt":"2019-01-22T14:30:08","slug":"stalk-my-pals-on-social-media-and-youll-know-that-the-next-words-out-of-my-mouth-will-be-banana-hammock","status":"publish","type":"post","link":"https:\/\/www.threatshub.org\/blog\/stalk-my-pals-on-social-media-and-youll-know-that-the-next-words-out-of-my-mouth-will-be-banana-hammock\/","title":{"rendered":"Stalk my pals on social media and you&#8217;ll know that the next words out of my mouth will be banana hammock"},"content":{"rendered":"<div><img decoding=\"async\" src=\"https:\/\/regmedia.co.uk\/2018\/04\/05\/shutterstock_silence_people.jpg\" class=\"ff-og-image-inserted\"\/><\/div>\n<p>The phenomenon of &#8220;prescient Facebook advertising&#8221;, so beloved of conspiracy theorists who think social networks listen to your microphone, might instead simply be evidence of how good Facebook&#8217;s algorithms have become.<\/p>\n<p>That&#8217;s one of the surprising hypotheses to arise from research by boffins from the University of Vermont and the University of Adelaide, <a target=\"_blank\" href=\"https:\/\/www.nature.com\/articles\/s41562-018-0510-5\">published today<\/a> in <em>Nature Human Behaviour<\/em>.<\/p>\n<p>Speaking to <em>The Register<\/em>, co-author Lewis Mitchell of Adelaide University said the chief conclusion of the work he conducted with Vermont&#8217;s James Bagrow and Xipei Liu related to how well individuals can be predicted not from their own posts, but those of their friends.<\/p>\n<p>Analysing posts from as few as eight of your friends is enough to predict what you&#8217;ll write next, with up to 64 per cent chance of success.<\/p>\n<p>Mitchell told <em>El Reg<\/em> the research looked at a question relevant in a post-Cambridge Analytica world: how effective is deleting your account in protective privacy?<\/p>\n<p>Not very much, the trio found. By focusing on people&#8217;s networks of friends, their startling discovery was that close to 65 per cent of the time, with eight or nine friends&#8217; feeds to analyse, they could predict the next thing you would say.<\/p>\n<p>The good news: that&#8217;s not a permanent state of affairs. If you deleted your account, the quality of inference that can be made according to your (former) friends&#8217; posts will deteriorate over time.<\/p>\n<p>&#8220;There&#8217;s a recency effect,&#8221; Mitchell said. &#8220;If you delete your account, the information will wash out, and the predictability about you from your friends&#8217; posts will eventually decay.&#8221;<\/p>\n<p>However, he said, the research clearly made the case that it&#8217;s misguided to overemphasise individual responsibility for privacy. Privacy is clearly a collective responsibility.<\/p>\n<p>&#8220;The responsibility lies with FB and Twitter, the social media platforms \u2013 they&#8217;re the ones that have that network-level view, it&#8217;s something the network has to grapple with.&#8221;<\/p>\n<h3 class=\"crosshead\"><span>Prescient advertisements<\/span><\/h3>\n<p>What&#8217;s this got to do with those advertisements that creep people out by seemingly intruding on their recent real-life conversations?<\/p>\n<p>Mitchell said work like his group&#8217;s provides a theoretical underpinning to understand how good the &#8220;black box&#8221; of a social media algorithm can be.<\/p>\n<p>&#8220;After this, I&#8217;m not surprised by the ability of Facebook to recommend ads as if they had the microphone turned on,&#8221; Mitchell told <em>The Register<\/em>.<\/p>\n<p>He said people are so predictable from their friends&#8217; posts, &#8220;you could conceivably build language models about the types of statements someone might make, and in principle use that for recommendations&#8221;. \u00ae<\/p>\n<p>READ MORE <a href=\"http:\/\/go.theregister.com\/feed\/www.theregister.co.uk\/2019\/01\/22\/facebook_predictability_research\/\">HERE<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Boffins reckon they can predict what you&#8217;ll say based on your friends&#8217; activity online The phenomenon of &#8220;prescient Facebook advertising&#8221;, so beloved of conspiracy theorists who think social networks listen to your microphone, might instead simply be evidence of how good Facebook&#8217;s algorithms have become.\u2026 READ MORE HERE&#8230;<\/p>\n","protected":false},"author":2,"featured_media":24585,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_layout":"default_layout","footnotes":""},"categories":[63],"tags":[],"class_list":["post-24584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-register"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Stalk my pals on social media and you&#039;ll know that the next words out of my mouth will be banana hammock 2026 | ThreatsHub Cybersecurity News<\/title>\n<meta name=\"description\" content=\"ThreatsHub Cybersecurity News | ThreatsHub.org | Cloud Security &amp; Cyber Threats Analysis Hub. 100% Free OSINT Threat Intelligent and Cybersecurity News.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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