{"id":15196,"date":"2018-10-08T17:36:01","date_gmt":"2018-10-08T17:36:01","guid":{"rendered":"http:\/\/f348195f-2d02-4fa0-9492-c04d2058c3a7"},"modified":"2018-10-08T17:36:01","modified_gmt":"2018-10-08T17:36:01","slug":"at-last-a-facebook-device-in-my-kitchen-and-bedroom","status":"publish","type":"post","link":"https:\/\/www.threatshub.org\/blog\/at-last-a-facebook-device-in-my-kitchen-and-bedroom\/","title":{"rendered":"At last! A Facebook device in my kitchen (and bedroom)"},"content":{"rendered":"
\n

Featured stories<\/span><\/h3>\n<\/div>\n

In the halcyon days of tech, Facebook<\/a> crept into your life and just wouldn’t leave.<\/p>\n

You hardly knew it was there. It sat quietly and allowed you to ramble loudly about every (positive) aspect of your life and every (negative) aspect of other people’s.<\/p>\n

It’s comforting, therefore, that the company this morning released its first attempt at a smart speaker — the Portal and Portal +<\/a> — with such little fanfare.<\/p>\n

Also: Facebook Portal and Portal+ video calling devices: Should you buy them?<\/a><\/strong><\/p>\n

Facebook must see the irony in releasing a listening-and-watching product at a moment when its privacy record<\/a> is as good as the Cleveland Browns win-percentage in the past couple of years.<\/p>\n

Of course, Facebook promises that it won’t keep a record of anything you do or say while using one of its Portals. Of course, no one will believe it.<\/p>\n

\"facebook-portal.png\"<\/span> They look as innocent as Mark Zuckerberg answering questions in Congress. (Image: Facebook)<\/span><\/p>\n

A valid question, though, is whether anyone will care.<\/p>\n

\n<\/section>\n

I fear that with every security breach at seemingly every large company in America<\/a>, humans have decided that, yes, their data might be stolen, while merely hoping that it won’t be used against them.<\/p>\n

It’s a little like hoping your home won’t get burgled. You calculate the chances, and you pray a little each night.<\/p>\n

Also: Facebook’s Portal video device launches amid privacy concerns<\/a> CNET<\/strong><\/p>\n

This doesn’t mean, however, that Portals will be flying off the online shelves.<\/p>\n

Facebook has another, perhaps even more fundamental, problem here. No consumer has ever given it money — unless that consumer is a company or a small Russian cabal wishing to advertise on the site.<\/p>\n

Buying an actual product from Facebook<\/a> has no precedent. Facebook simply isn’t a consumer product brand.<\/p>\n

To suddenly expect people to have a physical Facebook product in their kitchen or bedroom — and pay up to $340 for it — is a mighty challenge.<\/p>\n

Many years ago, Google enjoyed the same issue. The company truly thought that it could release phones, sell them online with little to no customer support, and everyone would flock to the idea.<\/p>\n

Remember the Nexus<\/a>? You’re likely one of the few.<\/p>\n

When it comes to smart speakers, Facebook’s competitors have all learned — sometimes the hard way — how to sell hardware.<\/p>\n

It took Google years of practice — and, dare I say it, cuddly consumer-focused advertising<\/a> — to gain a warm relationship with consumers. This was the base from which products like Google Home<\/a> could gain a little traction.<\/p>\n

Also: Facebook Portal first look: Next level Messenger video chat<\/a> CNET<\/strong><\/p>\n

Amazon, too, had its hardware failures<\/a> before managing to be first with something cheap that somehow made people cheerful: The Amazon Echo<\/a>.<\/p>\n

And then there’s Apple<\/a>, which has more experience of hardware than all of these companies combined and is far, far ahead in customer service.<\/p>\n

Of course, I’m so excited by the idea of inviting Facebook into my house to stay as long as it likes, which I know is something Facebook would dearly love to do.<\/p>\n

Who wouldn’t want a device that sits around and displays Facebook notifications and your favorite videos — while it’s otherwise idle — and you cook, clean, or floss?<\/p>\n

Ultimately, though, when it comes to allowing a brand to creep through my front door and take off its shoes, I’d rather have one that might, just might be a brand I can warm to.<\/p>\n

PREVIOUS AND RELATED COVERAGE:<\/h3>\n

Facebook’s latest headache: How to spot “deep fake” videos<\/strong><\/a><\/p>\n

Facebook is facing an uphill battle automating the detection of misinformation in photos and videos.<\/p>\n

Data firm leaks 48 million user profiles it scraped from Facebook, LinkedIn, others<\/strong><\/a><\/p>\n

Exclusive: Profile data was scraped without user consent or knowledge to “build a three-dimensional picture” on millions of people.<\/p>\n

Shut Facebook and Twitter down for 6 weeks before elections<\/strong><\/a><\/p>\n

If Facebook and Twitter can’t control what happens on their sites, perhaps an election moratorium would help. It might have many beneficial consequences.<\/p>\n

Remove yourself from people search sites and erase your online presence<\/strong><\/a><\/p>\n

Here is a step-by-step guide to reducing your digital footprint online, whether you want to lock down data or vanish entirely.<\/p>\n

RELATED STORIES:<\/h3>\n

READ MORE HERE<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

As Facebook releases its first smart speakers, there’s one issue that Facebook will find hardest to overcome. And it’s not the privacy thing.
\nREAD MORE HERE…<\/p>\n","protected":false},"author":2,"featured_media":15197,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_layout":"default_layout","footnotes":""},"categories":[62],"tags":[],"class_list":["post-15196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-zdnet-security"],"yoast_head":"\nAt last! 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