{"id":1194,"date":"2018-05-24T19:29:24","date_gmt":"2018-05-24T19:29:24","guid":{"rendered":"https:\/\/kasperskycontenthub.com\/threatpost\/?p=132137"},"modified":"2018-05-24T19:29:24","modified_gmt":"2018-05-24T19:29:24","slug":"what-will-gdprs-impact-be-on-u-s-consumer-privacy","status":"publish","type":"post","link":"https:\/\/www.threatshub.org\/blog\/what-will-gdprs-impact-be-on-u-s-consumer-privacy\/","title":{"rendered":"What Will GDPR\u2019s Impact Be On U.S. Consumer Privacy?"},"content":{"rendered":"
<\/div>\n

Will General Data Protection Regulation rules that go in effect on Friday impact the privacy of U.S. citizens? It depends who you ask, but the odds-on-favorite answer is \u201cnot by much.\u201d<\/p>\n

The Facebook Cambridge Analytica scandal in March led to a firehose of rebuke against social media platforms, advertisers and data brokers over how they use consumer information they collect and how they sell it. U.S. consumers are hungry for change.<\/p>\n

Privacy experts say, despite the outrage, not much has or will immediately change when it comes to how companies that profit from trading in consumer data do business. Existing U.S. privacy laws, experts say, haven\u2019t been effective enough to protect privacy and the current gridlock in Washington D.C. makes the prospect of new tougher proposed federal privacy laws unlikely to pass anytime soon.<\/p>\n

The glimmer of hope for many is a spillover effect of the European Union\u2019s GDPR law aimed at protecting the EU members. It\u2019s true that US citizens don\u2019t directly benefit from the rules, but in the weeks leading up the introduction of GDPR there have been some promising signs that U.S. companies\u2019 adoption of some GDPR requirements will also have an impact on U.S. consumer privacy.<\/p>\n

\u201cStrangely what may end up benefiting Americans concerned about their privacy is regulation being implemented in Europe,\u201d said Alexander Abdo, senior staff attorney at the Knight First Amendment Institute. \u201cThe GDPR is going into effect very soon and\u2026 it may have spillover for us on this side of the pond.\u201d<\/p>\n

Under the GDPR law, EU citizens will have a right to know what\u2019s being done with their data, and a right to access it. GDPR requires any company doing business in the EU that interacts with and processes data of people in the EU to get explicit consent from users for every possible use to their data. Users will have a right to be \u201cforgotten;\u201d as in being able to request that a company delete their data, stop sharing it and force third-party firms from using it as well.<\/p>\n

There are also data portability rules allowing users to take their data from one service and give it to another. A breach notification rule requires firms to notify customers within 72 hours of an incident. Lastly, firms will need to have \u201cdata protection officers\u201d that can demonstrate compliance with GDPR and transparency.<\/p>\n

Companies that don\u2019t comply face fines of up to 4 percent of their global profits.<\/p>\n

Some Positive Impacts<\/strong><\/p>\n

Abdo said there are no parallel privacy rules that share the same goals as GDPR here in the U.S. But, he said, the fallout of the Facebook Cambridge Analytica scandal, coupled with the introduction of GDPR in Europe, is pushing into place some new privacy safeguards for U.S. citizens. It makes sense to implement new privacy rules globally, rather than to adopt a patchwork of privacy rules for each country, experts point out.<\/p>\n

GDPR is credited for several changes to data-collecting practices by Microsoft, Google, Facebook and other firms. Google said it plans to commit to the Interactive Advertising Bureau\u2019s GDPR approach. Earlier this week, Microsoft said it would extend GDPR protections to all its customers, not just those in EU countries. Facebook CEO Mark Zuckerberg said his firm would apply the \u201cspirit\u201d of the legislation globally.<\/p>\n

\"\"<\/a><\/p>\n

In January, Facebook said it would revamp its privacy dashboard to be more user-friendly. In the weeks proceeding the Cambridge Analytica fallout, it also announced a new privacy control called \u201cClear History\u201d that lets users flush their history so that it is no longer stored with their account.<\/p>\n

Twitter joined Facebook and others and has been sending emails to users urging them\u00a0to review how they apply data to target them with ads, and how public the profile information shared is in order to comply with GDPR disclosure requirements.<\/p>\n

At the same time big tech companies have been quickly adopting GDPR rules, they have also been devising ways to reduce its impact on their business.<\/p>\n

In April, The Guardian<\/em> pointed out that Facebook shifted the responsibility of managing 1.5 billion user accounts located outside the U.S., Canada and the EU from its international headquarters in Ireland to its U.S. offices. The move is seen as an attempt to avoid GDPR rules impacting Ireland and placing the user data out of reach of EU law.<\/p>\n

Earlier this week, Apple rolled out data and privacy tools for European customers that allowed them to download the data that Apple has collected about them and the devices they own. But here in the U.S., Apple has only promised to broaden the availability of the tools.<\/p>\n

Google has also come under fire recently after Oracle alleged it receives information about people\u2019s internet searches and user locations if they have a phone running Android. The web giant is under investigation currently by the Australian government.<\/p>\n

Google didn\u2019t responded to a request for comment from Threatpost on their commitment to handling and securing private data.<\/p>\n

If GDPR Can\u2019t Save Us, What Can?<\/strong><\/p>\n

The U.S. government can play a big role in holding platforms like Facebook, LinkedIn, and Twitter accountable for how they protect data privacy \u2013 but overarching challenges remain in the political landscape.<\/p>\n

\u201cThere has been a change in the way that government \u2013 and in particular Congress \u2013 has looked at tech companies and their role in society and the democratic system,\u201d Michelle De Mooy, director of the Privacy and Data Project at the Center for Democracy and Technology, told Threatpost.<\/p>\n

She said the Cambridge Analytica scandal has caused regulators to look at core issues around data transparency and protection in the U.S. The incident has also forced politicians to acknowledge just how far the U.S. is behind the rest of the world when it comes to regulations around data \u2013 namely GDPR.<\/p>\n

\u201cFor a long time these companies weren\u2019t regulated, and they\u2019ve avoided a fair amount of scrutiny\u2026 but Cambridge Analytica has been the apex of what\u2019s occurred,\u201d said De Mooy. \u201cI\u2019ve seen a more intense and greater call for regulation.\u201d<\/p>\n

In the U.S., there is no single, comprehensive federal law that regulates the collection and use of personal data.\u00a0 \u201cThe regulatory environment in the U.S. is fairly weak\u2026 we\u2019ve had laws that follow data in a different kind of context, like health, but nothing as a baseline of protection for personal data,\u201d said De Mooy. \u201cWhen there is any accountability for companies related to data privacy, it\u2019s handled through the FTC, but that\u2019s an agency with limited authority and resources.\u201d<\/p>\n

Currently, a Federal Trade Commission consent decree from 2011 requires the social network to receive explicit permission from users in regards to sharing their data with third parties.<\/p>\n

Making the prospect of regulation more challenging, the U.S. technology industry thus far has been widely self-regulated \u2013 and the current U.S. government administration favors self-generated\u00a0regulatory\u00a0actions.<\/p>\n

That political divide was highlighted during Zuckerberg\u2019s Congressional Hearing in April. Some senators, like Sen. Susan Collins (R-ME), argued that Facebook didn\u2019t need regulations at all, while others like Sen. Dan Sullivan (R-AK)\u00a0worried that \u201cregulations can also cement the dominant power.\u201d<\/p>\n

\u201cYou look at what happened with [The\u00a0Dodd\u2013Frank\u00a0Wall Street Reform and Consumer Protection Act],\u201d he said. \u201cThat was supposed to be aimed at the big banks. The regulations ended up empowering the big banks in keeping the small banks down.\u201d<\/p>\n

Regardless, privacy advocates like the Electronic Frontier Foundation think that data privacy regulations should be high up on the national agenda.<\/p>\n

\u201cAs the details\u00a0continue to emerge<\/a>\u00a0regarding Facebook\u2019s failure to protect its users\u2019 data from third-party misuse, a growing chorus is calling for new regulations\u2026\u00a0it\u2019s crucial that we ensure that privacy protections for social media users reinforce, rather than undermine, equally important values like free speech and innovation,\u201d said Corynne McSherry with EFF in a post<\/a>.<\/p>\n

Pinning Hopes on Future Crackdown<\/strong><\/p>\n

Even beyond the complex political landscape, new data regulations provoke difficult questions about the role of social media platforms and who inherently owns and can have control over data online.<\/p>\n

There have been a multitude of bills surrounding data introduced in the past year, including the Honest Ads Act, which aims to provide more transparency for online political advertisements; and the Browser Act of 2017, which authorizes the FTC to enforce information privacy protections allowing users to opt out of the use of their user information depending on the sensitivity of the information.<\/p>\n

After Zuckerberg\u2019s hearing, meanwhile, senators also rolled out the CONSENT (Customer Online Notification for Stopping Edge-Provider Network Transgressions) Act, which would place restrictions on data collection by \u201cedge providers\u201d like Facebook and Google.<\/p>\n

While the CONSENT Act comes closest to instilling GDPR-like policies, De Mooy said U.S. regulators need to take laws like GDPR one step further by looking at how they can \u201ccomplement GDPR\u201d \u2013 in particular by better outlining the risks and benefits of data sharing for end users.<\/p>\n

An array of consent management tools available for online companies to check in on their compliance gap monitoring and policy management do exist \u2013 including PrivacyCheq and NGData.<\/p>\n

But many, including John Callahan, CTO of security firm Veridium, have lost trust that Facebook and other online platforms would use these tools: \u201cTime and time again we will continue to see private and sensitive information misused, improperly stored and stolen,\u201d he told Threatpost.<\/p>\n

States Fight For Their Own Privacy<\/strong><\/p>\n

Whether we\u2019ll see regulation addressing data policies is dependent on several factors, said De Mooy \u2013 but one big factor is the Nov. 6 2018 midterm elections, when privacy initiatives are expected to appear on ballots across the country.<\/p>\n

That could include decisions about the Honest Ads Act, as well as the CONSENT Act. California is also touting its California Consumer Privacy Act, another data regulation that could apply to Facebook and social media privacy. If approved, the act would enforce more transparency around data that is being stored by companies, as well as enable consumers to opt out of companies selling their data.<\/p>\n

\u201cFor the time being we\u2019ve gotten calls from both sides of the aisle in Congress, and there\u2019s clear concern around data policies from both Republicans and Democrats,\u201d De Mooy said. \u201cNo one wants to be heavy handed and knock these companies to the ground when it comes to regulations. But we want something that respects our ability to go online and have an expectation of privacy.\u201d<\/p>\n

For the time being, however, social media platform users need to be aware of the lack of data privacy.<\/p>\n

\u201cIt is important that users understand there is no free service,\u201d\u00a0 said Ilia Kolochenko, CEO of\u00a0High Tech Bridge. \u00a0\u201cIf you\u2019re using a platform for free, it will monitor your data and preferences. When you\u2019re sending something online you need to assume it will be shared. We hope eventually there will be a positive shift toward customers data protection.\u201d<\/p>\n

READ MORE HERE<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

GDPR may be going in effect Friday, but U.S. citizens have a ways to go before seeing similar privacy regulations from the U.S government. READ MORE HERE…<\/p>\n","protected":false},"author":2,"featured_media":1195,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_layout":"default_layout","footnotes":""},"categories":[3],"tags":[345,727,728,101,729,4,312,5,103,76,69],"class_list":["post-1194","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-threatpost","tag-cambridge-analytica","tag-data-laws","tag-data-policy","tag-data-privacy","tag-data-regulations","tag-facebook","tag-gdpr","tag-privacy","tag-social-media","tag-twitter","tag-web-security"],"yoast_head":"\nWhat Will GDPR\u2019s Impact Be On U.S. Consumer Privacy? 2026 | ThreatsHub Cybersecurity News<\/title>\n<meta name=\"description\" content=\"ThreatsHub Cybersecurity News | ThreatsHub.org | Cloud Security & Cyber Threats Analysis Hub. 100% Free OSINT Threat Intelligent and Cybersecurity News.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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