{"id":11768,"date":"2018-09-05T12:53:02","date_gmt":"2018-09-05T12:53:02","guid":{"rendered":"https:\/\/www.threatshub.org\/blog\/everything-dm-gets-direct-message-slap-marketing-biz-cops-60k-ico-fine\/"},"modified":"2018-09-05T12:53:02","modified_gmt":"2018-09-05T12:53:02","slug":"everything-dm-gets-direct-message-slap-marketing-biz-cops-60k-ico-fine","status":"publish","type":"post","link":"https:\/\/www.threatshub.org\/blog\/everything-dm-gets-direct-message-slap-marketing-biz-cops-60k-ico-fine\/","title":{"rendered":"Everything DM gets direct message slap: Marketing biz cops \u00a360k ICO fine"},"content":{"rendered":"
<\/div>\n

A scurrilous marketing agency that fired 1.42 million emails at prospective customers was today saddled with a \u00a360,000 fine by the UK\u2019s data watchdog.<\/p>\n

The Information Commissioner\u2019s Office said Stevenage-based Everything DM Ltd (EDML) pestered people for a year from May 2016 via its direct marketing system, Touchpoint.<\/p>\n

EDML, which was paid to send the mailers on behalf of agency clients, was unable to prove the recipients had ever agreed to receive them from itself or its customers.<\/p>\n

A probe of the circumstances by the ICO found EDML had relied on the consent of third parties but had failed to take necessary steps to ensure the data compiled with the Privacy and Electronic Communications Regulations (PECR).<\/p>\n

ICO director of investigations Steve Eckersley, said:<\/p>\n

\u201cFirms providing marketing services to other organisations need to double-check whether they have valid consent from people to send marketing emails to them.\u201d<\/p>\n

He added that \u201cgeneric third party consent is not enough\u201d and that companies that don\u2019t verify their position will discover they are breaking the law.<\/p>\n

EDML has been issued with an enforcement notice<\/a> warning it to meet PECR regulations head on.<\/p>\n

According to Companies House, EDML was previously called<\/a> Marketing File but updated its naming in November last year. The business has filed abbreviated accounts<\/a> meaning it has a turnover less than \u00a36.5m or fewer than 50 employees. \u00ae<\/p>\n

Sponsored:<\/span> Following Bottomline\u2019s journey to the Hybrid Cloud<\/a><\/p>\n

READ MORE HERE<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Sent 1.42 million mailers to unconsenting folk in a year A scurrilous marketing agency that fired 1.42 million emails at prospective customers was today saddled with a \u00a360,000 fine by the UK\u2019s data watchdog.\u2026 READ MORE HERE…<\/p>\n","protected":false},"author":2,"featured_media":11769,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_layout":"default_layout","footnotes":""},"categories":[63],"tags":[],"class_list":["post-11768","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-register"],"yoast_head":"\nEverything DM gets direct message slap: Marketing biz cops \u00a360k ICO fine 2026 | ThreatsHub Cybersecurity News<\/title>\n<meta name=\"description\" content=\"ThreatsHub Cybersecurity News | ThreatsHub.org | Cloud Security & Cyber Threats Analysis Hub. 100% Free OSINT Threat Intelligent and Cybersecurity News.\" \/>\n<meta name=\"robots\" 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