{"id":10927,"date":"2018-08-27T19:40:00","date_gmt":"2018-08-27T19:40:00","guid":{"rendered":"https:\/\/www.darkreading.com\/careers-and-people\/why-cisos-should-make-friends-with-their-cmos\/d\/d-id\/1332665"},"modified":"2018-08-27T19:40:00","modified_gmt":"2018-08-27T19:40:00","slug":"why-cisos-should-make-friends-with-their-cmos","status":"publish","type":"post","link":"https:\/\/www.threatshub.org\/blog\/why-cisos-should-make-friends-with-their-cmos\/","title":{"rendered":"Why CISOs Should Make Friends With Their CMOs"},"content":{"rendered":"<header>\n<\/header>\n<p><span class=\"strong black\">A partnership between IT security and marketing could offer many benefits to each group &#8211; and to the entire enterprise.<\/span> <\/p>\n<div>\n<div><span class=\"smaller blue\"><img decoding=\"async\" src=\"https:\/\/img.deusm.com\/informationweek\/slideshow-arrow-gray-left.png\" alt=\"Previous\"\/><\/span><\/p>\n<p><span class=\"smaller blue\">1 of 7<\/span><\/p>\n<p><span class=\"smaller blue\"><a href=\"https:\/\/www.darkreading.com\/careers-and-people\/why-cisos-should-make-friends-with-their-cmos\/d\/d-id\/1332665?_mc=rss%5Fx%5Fdrr%5Fedt%5Faud%5Fdr%5Fx%5Fx%2Drss%2Dsimple&amp;image_number=2\" title=\"Next\"><img decoding=\"async\" src=\"https:\/\/img.deusm.com\/informationweek\/slideshow-arrow-black-right.png\" alt=\"Next\"\/><\/a><\/span><\/div>\n<\/div>\n<div class=\"docimage\" align=\"center\" readability=\"6\"><a href=\"https:\/\/www.darkreading.com\/careers-and-people\/why-cisos-should-make-friends-with-their-cmos\/d\/d-id\/1332665?_mc=rss%5Fx%5Fdrr%5Fedt%5Faud%5Fdr%5Fx%5Fx%2Drss%2Dsimple&amp;image_number=1\" target=\"new\"><img decoding=\"async\" class=\"docimage\" src=\"https:\/\/img.deusm.com\/darkreading\/SS_1332665\/01-team.jpeg\" alt=\"Image Source: Adobe Stock (the_lightwriter) \" border=\"0\"\/><\/a><\/p>\n<div readability=\"7\">\n<p align=\"left\"><span class=\"docimagecaptiontext\"><em>Image Source: Adobe Stock (the_lightwriter)<\/em><\/span><\/p>\n<\/div>\n<\/div>\n<p>It might not seem like CISOs and CMOs have much in common, but both executives stand to gain by becoming allies.<\/p>\n<p>Every day cybersecurity factors, such as bad breach publicity and phishing impersonators, erode enterprise brands \u2014 thereby diminishing the effectiveness of a CMO&#8217;s daily efforts. Brand value goes down, email marketing ROI gets trashed, and customer churn increases, all of which reflect poorly on the chief marketer. CMOs need help from CISOs to lock down risk factors. On the flip side, CISOs grapple with a number of challenges that CMOs could help them with, including insecure marketing technology and communication processes, breach response communication, and inadequate budget for preserving brand value.<\/p>\n<p>While CISOs and CMOs might never become corporate besties, there&#8217;s clearly a lot of room for some mutual back-scratching. Here are some proof points to show why a partnership between this pair of executives can benefit both parties, as well as their companies.<\/p>\n<p> <span class=\"italic\">Ericka Chickowski specializes in coverage of information technology and business innovation. She has focused on information security for the better part of a decade and regularly writes about the security industry as a contributor to\u00a0Dark Reading.\u00a0 <a href=\"https:\/\/www.darkreading.com\/author-bio.asp?author_id=962\">View Full Bio<\/a><\/span> <\/p>\n<div>\n<div><span class=\"smaller blue\"><img decoding=\"async\" src=\"https:\/\/img.deusm.com\/informationweek\/slideshow-arrow-gray-left.png\" alt=\"Previous\"\/><\/span><\/p>\n<p><span class=\"smaller blue\">1 of 7<\/span><\/p>\n<p><span class=\"smaller blue\"><a href=\"https:\/\/www.darkreading.com\/careers-and-people\/why-cisos-should-make-friends-with-their-cmos\/d\/d-id\/1332665?_mc=rss%5Fx%5Fdrr%5Fedt%5Faud%5Fdr%5Fx%5Fx%2Drss%2Dsimple&amp;image_number=2\" title=\"Next\"><img decoding=\"async\" src=\"https:\/\/img.deusm.com\/informationweek\/slideshow-arrow-black-right.png\" alt=\"Next\"\/><\/a><\/span><\/div>\n<\/div>\n<p><span class=\"smaller strong red allcaps\">More Insights<\/span><\/p>\n<p> Read More <a href=\"https:\/\/www.darkreading.com\/careers-and-people\/why-cisos-should-make-friends-with-their-cmos\/d\/d-id\/1332665?_mc=rss_x_drr_edt_aud_dr_x_x-rss-simple\">HERE<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A partnership between IT security and marketing could offer many benefits to each group &#8211; and to the entire enterprise. Read More <a href=\"https:\/\/www.darkreading.com\/careers-and-people\/why-cisos-should-make-friends-with-their-cmos\/d\/d-id\/1332665?_mc=rss_x_drr_edt_aud_dr_x_x-rss-simple\">HERE<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"colormag_page_layout":"default_layout","footnotes":""},"categories":[151],"tags":[],"class_list":["post-10927","post","type-post","status-publish","format-standard","hentry","category-darkreading-ti"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why CISOs Should Make Friends With Their CMOs 2026 | ThreatsHub Cybersecurity News<\/title>\n<meta name=\"description\" content=\"ThreatsHub Cybersecurity News | ThreatsHub.org | Cloud Security &amp; Cyber Threats Analysis Hub. 100% Free OSINT Threat Intelligent and Cybersecurity News.\" \/>\n<meta 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